The Heretech

In our fifth episode, John Rymer and I delve into the ramifications of the Oracle/Sun deal, with a special eye to what it means for the developer community. After that, I review The Product Manager's Desk Reference. Click here for the MP3.

This week, I interview Tim Harmon, senior analyst at Forrester, about channel partnerships in the tech industry, and the importance of SMBs during the economic crisis and recovery. We then match wits about tech industry history. Later, I recommend a great blog that demonstrates how product management is all a question of attitude. (And I promise, with God as my witness, this will be the last week of irritating audio glitches.) Click here for the MP3.

Forrester senior analyst Jennifer Belissent talks about how technology companies can tap emerging markets. Plus, tips for avoiding the potholes on the road to expanding business internationally. All that, and French language tips, in episode 3 of the Heretech podcast.

In this second episode, I interview Peter Burris, a principal analyst at Forrester Research. Peter leads a group of analysts (myself included) focused on product management and product marketing issues in the technology industry. Topics include community marketing, the real meaning of innovation (as opposed to invention), the effect of the economic crisis on the technology industry, and the mediocre genius of Lionel Richie.

In this inaugural episode, Tom interviews Oliver Young, senior analyst at Forrester Research, about social media and their growing role in B2B buying decisions.

Jim Holland of Mission Creek Partners and I discuss the relationship between PM and executives in technology companies. What do executives really want from the PM team? Plus, some recent news about this week's Forrester open house, and this month's Product Camps in Silicon Valley and Texas. (c) 2010 Tom Grant