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The HeyCreator Show
The HeyCreator Show episodes
- Looking Into The Darkness As A Creator
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about Tim’s recent piece on looking into the darkness, and how it applies to everything from world events, to controversial creators, AI chess players, and more.
Cool Stuff Mentioned In The Show
- Tim’s recent piece on looking into the darkness
- Growthbar AI copywriting
- Why AI will be net-positive for creators
- How to stay relevant as a creator by embracing both the old and the new
For more great insights, check out…
- Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
- Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
1 hr 6 min - The Most Influential Writer You’ve Never Heard Of
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about John Milius, the writer behind many of the most famous action movies of our generation. They explore the ideas of fame, cancel culture, and writing for the masses.
Cool Stuff Mentioned In The Show
- The pro’s and con’s of watching your own content as a creator
- Arnold Schwarzenegger’s autobiography, Total Recall
- John Milius, the most influential writer you’ve never heard of
- BETA Camp: The entrepreneurial summer camp for high school kids
- Antifragile: Things That Gain From Disorder
- Mike Roe’s belief: “Don’t follow your passion, but bring it with you”
- How to rediscover your passion for opportunities in your life
- Tactics for defining what you want out of your life long term
- Why people always get exactly what they want
- You have goals, even if you don't realize what they are
For more great insights, check out…
- Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
- Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
53 min - How to Be Perfect (...Not)
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk through Tim’s recent article on decision making. They discuss haters, having skin in the game, how to lead teams through decisions making, how to (actually) start saying no to stuff, and a whole lot more.
Cool Stuff Mentioned In The Show
- Nassim Taleb’s books, Skin in the Game and Antifragile
- Tim’s article, How to Always Make The Right Decision
- “You can’t trust your yes until you can trust your no”
For more great insights, check out…
- Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
- Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
1 hr 9 min - Good Decision, Bad Consequences
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk through one of Tim’s favorite companies – 8&9MFG. Tim shows how they’re taking the business to a whole new level, and shares the story about how he (temporarily) tanked their SEO (for good reasons). Also… Tim’s got a new baby girl!
Cool Stuff Mentioned In The Show
- 8&9MFG, the streetwear brand taking it to the next level
- How any business with a storefront can take advantage of creator marketing
- Changes in Facebook ad spend and big shifts in the marketing world
For more great insights, check out…
- Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
- Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
54 min - “It’s Not Ten Thousand Hours, It’s Ten Thousand Iterations”
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about The Newsette, a newsletter that did $40m in 2021 with just 500k subscribers (VERY small for that much revenue – amazing!). They break down the unique model, compare it with other companies, and show you where the opportunity lies. They also break down the super smart hacks that helped Newsette grow their audience without tons of paid marketing. These tips work for any business, so definitely check it out. Last, they discuss Schwarzenegger, consistency, and the habits that create opportunities.
Cool Stuff Mentioned In The Show
- Randy Wilburn: Founder of Encourage Grow Build and I Am Northwest Arkansas
- Newsette: The Newsletter that generated $40m+ with just 500k subscribers
- Wondermind: The Mental Fitness startup that got a $100m valuation and landed $5m from Serena Williams
- Arnold Schwarzenegger’s autobiography and the importance of sets + reps in everything
- “It’s not ten-thousand hours, it’s ten-thousand iterations.”
For more great insights, check out…
- Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
- Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
45 min - How To (Actually) Grow Your Newsletter: The Growth Assassin Behind Codie Sanchez and Milk Road
Matt McGarry works behind the scenes growing some of the most popular newsletters in the world. On this week’s episode, Tim Stoddart (@timstodz) and Matt (@JMatthewMcGarry) dive into the nitty gritty details of growth. We’re talkin’ audience sizes, landing page conversion rates, current ad formats that are working well, and more. If you want to know how the big dogs think about getting readers, listen to this.
Cool Stuff Mentioned In The Show
- Matt’s newsletter growth agency, Growletter
- The business model used by $1B+ newsletters, like Agora
- Paid acquisition (one of Matt’s specialties)
- How to steal ideas from competitors in the Facebook Ad Library
- Making ads with Fiverr, Swipehouse, and niche creators
- Making meme ads (and getting better at memes) using imgflip.com
- Pros and Cons of different newsletter platforms for growth
- How to write copy that gets newsletter subscribers for $2-$3 ea.
- How to determine whether your newsletter idea can be profitable
For more great insights, check out…
- Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
- Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
49 min - Opportunity Is Everywhere
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) touch on everything from old-time gunslingers to the Inc. 5000, including the story of a NYC entrepreneur who started a brilliant business with no money, and the dangers of audience capture.
Cool Stuff Mentioned In The Show
- Two of the greatest history podcasts of all time: Dan Carlin’s Hardcore History and Ben Wilson’s How to Take Over The World
- Ethan’s Favorite-ish History Book
- The First Man On Earth to Buy An iPhone
- The man who started a NYC biz with $0
- The Dangers of Audience Capture
- Tim’s Guset Appearance on “If I Was Starting Today”
For more great insights, check out…
- Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
- Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
55 min - This Model Should Not Work… But It Does
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about Psychology Today, a publication older than Rolling Stone, New York Magazine, and People, whose success defies expectations. Tune in to hear why their model is so surprising, the specific SEO strategies that make them one of Tim’s favorites, and the opportunities to apply their tactics in your own business.
Cool Stuff Mentioned In The Show
- The Idea Economy Newsletter and How John Bardos got his first 2k subscribers
- SEO Case Study: Psychology Today
- How Tim uses Psychology Today’s model in Boca Today and Your Boulder
- Check out Neville Medhora and his trouble-maker Twitter threads on job hunting and semi-illegal marketing ideas.
For more great insights, check out…
- Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
- Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
1 hr 3 min - This Ecomm Site Breaks All The Rules And Still Wins Big
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about the incredible case study of Meh.com, an ecomm site that breaks all the rules and still finds massive success.
Cool Stuff Mentioned In The Show
- Last week’s episode on YouTuber Miss Rachel
- Joey Daoud’s follow-up thread on Miss Rachel
- Woot.com and Meh.com
- A Mediocre Corporation
- Meh’s Hilarious Kickstarter campaign
- 8&9 Streetwear and The Hundreds
- Woot’s Monthly Bag o’ Crap
- Jake Broe’s YouTube channel
- Ukie Accordian YouTube channel
- Big Magic by Elizabeth Gilbert
For more great insights, check out…
- Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
- Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
56 min - Hidden Businesses Crushing It On YouTube and Insta
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about entrepreneurs you’ve probably never heard of who are crushing it on YouTube and Instagram, showing you what you can use in your own business.
Cool Stuff Mentioned In The Show
- Ms. Rachel’s Songs for Littles (official website here)
- The movie version of Think and Grow Rich
- Books in the public domain
- Fame and Fortune Weekly
- David Ogilvy’s 10 Rules for Writing
- People making money selling bougie bibles
- Nicky Slices
- MyCookieDealer
- Peachybbies
- Shawn Gossman’s article on “Everything is Content”
For more great insights, check out…
- Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
- Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
52 min
About The HeyCreator Show
From the publisher's feed
The HeyCreator Show is for building your creator business.
Each week, host Matt Ragland various guests talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients.
For more about our show, company, and community go to heycreator.com.