On this week’s episode, Ethan Brooks (@damn_ethan) talks to email marketing expert, Chris Orzechowski (@chrisorzy), founder of Orzy Media and The Email Copywriter. They talk about copywriting, voice, famous ad writers, and paid newsletters (including a guy who used direct mail to drive $47k+ in business off of 800 fliers).
Cool Stuff Mentioned In The Show
You can find Chris on Twitter here
Check out Orzy Media here
Chris’s first books, Make It Rain and Scale While You Sleep
His newest book, Client Acquisition
How his team learns and refines the voice of new clients
Abbey Woodcock’s book on writing voice
How he hires writers (and the benefits of teaching your profession)
Why you need to publish a book (now)
Howard Gossage, the ad-man who saved The Grand Canyon and the Redwoods
The book, “The Revenge of Analog” by David Sax
The psychology behind sending a paper newsletter
The logistics behind his newsletter (pricing, printing, shipping, etc.)For more great insights, check out…
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