The HeyCreator Show

The HeyCreator Show

By HeyCreatorBusinessEntrepreneurship
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The HeyCreator Show episodes

  • 3 Slightly Embarrassing Emotions that Drive Effective Copywriting
    Speaking to your prospects’ emotional brains isn’t manipulative — it’s just good communication. Copywriters have known it for many decades, and brain researchers have started to find the evidence to support it: Humans make decisions with our emotions first, then justify those decisions with logic. Today I talk about three charged (or even potentially embarrassing)... Listen to episode
    20 min
  • Get 10 Content Marketing Boosters in 20 Minutes
    “Document your content marketing strategy” can sound about as exciting as “buy new socks.” Improving your content marketing strategy might not feel like the most fun thing you’ll do this week, but if you want all of that content to actually help meet your business goals, it’s an important place to put your focus. It... Listen to episode
    19 min
  • Becoming the ‘Chief Empathy Officer’ of Your Copy and Content
    The lines between content and copywriting, and why you want to make yourself the “Chief Empathy Officer” for your audience. Today I wanted to talk about some distinctions that have been on my mind lately — the differences between crafting content and writing copy for conversion, and how much of ourselves to put into our... Listen to episode
    16 min
  • One of the Most Important Marketing Decisions You’ll Ever Make
    While no single tactic is a “magic bullet” for your content marketing, this one comes pretty close. Rainmaker Digital’s Robert Bruce comes back on the show this week to talk about the easy-to-miss essential element he always looks for when he’s reviewing a client’s content marketing strategy. (The good news is, it’s relatively easy to... Listen to episode
    26 min
  • What Nobody Wants to Hear about Content Marketing
    The key to marketing success isn’t the latest shiny tactic. It’s making sure that your tactics are resting on solid strategy. Everyone wants “the magic bullet” that will give them the audience, traffic, and revenue they want. But there is no magic bullet. Rainmaker Digital’s Robert Bruce rejoins us this week to talk about the... Listen to episode
    27 min
  • When Is It Time to Bring in a Professional Copywriter?
    Is it better to do all of your own copywriting and content marketing, or to bring in a pro? We teach so much copywriting technique and strategy at Copyblogger that you might think anyone could “DIY” their own content and copy. But that ain’t necessarily so. Even if you’re a business owner who loves to... Listen to episode
    15 min
  • Using Content to Systematically Move Prospects Toward a Purchase
    Prospects need to be at the right stage of awareness before they can move forward with a purchase. And content marketing is a superb way to get them there. Today, I touch on some specific ways that content marketing can pave the way for excellent conversion. In this 18-minute episode, I talk about: How strategic... Listen to episode
    19 min
  • Understanding the Lifecycles of Your Website, with Pamela Wilson
    There’s a huge volume of content marketing advice out there — but most of it only applies to certain sites. Pamela Wilson joins us to talk about “content lifecyles” of websites, and how to know precisely what to focus on for your site, depending on where you are today. Our one-time colleague Pamela Wilson literally... Listen to episode
    25 min
  • 5 Ways to Manage a Stress-Induced Creative Slump
    Stressed out? Anxious? Just out of sorts? Stress can wreck havoc with your creative productivity. Here are some thoughts on how to manage it. These are stressful times, and you’ve probably noticed that it’s hard to be your best self when you feel crummy. Learning gets difficult, energy levels sink, and good habits start to... Listen to episode
    19 min

About The HeyCreator Show

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The HeyCreator Show is for building your creator business.