Speaking to your prospects’ emotional brains isn’t manipulative — it’s just good communication. Copywriters have known it for many decades, and brain researchers have started to find the evidence to support it: Humans make decisions with our emotions first, then justify those decisions with logic. Today I talk about three charged (or even potentially embarrassing)... Listen to episode

“Document your content marketing strategy” can sound about as exciting as “buy new socks.” Improving your content marketing strategy might not feel like the most fun thing you’ll do this week, but if you want all of that content to actually help meet your business goals, it’s an important place to put your focus. It... Listen to episode

The lines between content and copywriting, and why you want to make yourself the “Chief Empathy Officer” for your audience. Today I wanted to talk about some distinctions that have been on my mind lately — the differences between crafting content and writing copy for conversion, and how much of ourselves to put into our... Listen to episode

While no single tactic is a “magic bullet” for your content marketing, this one comes pretty close. Rainmaker Digital’s Robert Bruce comes back on the show this week to talk about the easy-to-miss essential element he always looks for when he’s reviewing a client’s content marketing strategy. (The good news is, it’s relatively easy to... Listen to episode

The key to marketing success isn’t the latest shiny tactic. It’s making sure that your tactics are resting on solid strategy. Everyone wants “the magic bullet” that will give them the audience, traffic, and revenue they want. But there is no magic bullet. Rainmaker Digital’s Robert Bruce rejoins us this week to talk about the... Listen to episode

A look into why it’s so hard to move forward with creative work This week I was so pleased to be able to connect with Jessica Abel, author of Growing Gills: How to Find Creative Focus When You’re Drowning in Your Daily Life. In this 34-minute episode, Jessica and I talk about: Business (especially digital... Listen to episode

Is it better to do all of your own copywriting and content marketing, or to bring in a pro? We teach so much copywriting technique and strategy at Copyblogger that you might think anyone could “DIY” their own content and copy. But that ain’t necessarily so. Even if you’re a business owner who loves to... Listen to episode

Prospects need to be at the right stage of awareness before they can move forward with a purchase. And content marketing is a superb way to get them there. Today, I touch on some specific ways that content marketing can pave the way for excellent conversion. In this 18-minute episode, I talk about: How strategic... Listen to episode

There’s a huge volume of content marketing advice out there — but most of it only applies to certain sites. Pamela Wilson joins us to talk about “content lifecyles” of websites, and how to know precisely what to focus on for your site, depending on where you are today. Our one-time colleague Pamela Wilson literally... Listen to episode

Stressed out? Anxious? Just out of sorts? Stress can wreck havoc with your creative productivity. Here are some thoughts on how to manage it. These are stressful times, and you’ve probably noticed that it’s hard to be your best self when you feel crummy. Learning gets difficult, energy levels sink, and good habits start to... Listen to episode