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The HeyCreator Show
The HeyCreator Show episodes
- 3 Ways Strategic Content Can Drive Measurable Business OutcomesCreating excellent content is expensive — in time, money, or both. Make sure your content marketing strategy is driving real business results. Too many businesses think of blog posts and podcasts as a “fluffy” nice-to-have. But content marketing can drive real business results — and if you’re going to put the work in, there’s no... Listen to episode17 min
- The Social Media Platform Every Content Creator Should Be Using in 2019 (Nope, It’s Not Facebook)Think you know what LinkedIn is all about? Today’s conversation with Amber Naslund may get you seeing the platform in a new way. Amber Naslund is a writer, speaker, veteran content and social media strategist, and co-author of the best-selling The Now Revolution. She’s also the new senior content marketing evangelist at LinkedIn. Once known... Listen to episode23 min
- Real Talk about Generating High-Quality ContentThoughts on how to create really good content … without a huge team or an unlimited budget Content strategist Ronell Smith joins us this week to talk about how to tackle high-quality content … even if you don’t have all the time and money in the world. In this 29-minute episode, I chat with Ronell... Listen to episode29 min
- A Conversation with Paul Jarvis about Staying a ‘Company of One’We often take it as a given that businesses should always grow — but is that really true? Writer, designer, podcaster, and software creator Paul Jarvis has a lot of experience with all kinds of business. He’s written a thought-provoking new book called Company of One, about the assumption that “bigger is always better,” and... Listen to episode23 min
- The 3 Plus 1 Foundational Elements of Effective PersuasionThe foundation you choose for your persuasive copy can make all the difference. I’m sometimes asked — do I think that high-priced copywriting courses are worth the money? Often the answer is absolutely Yes. But it’s really important to make sure you’re building advanced techniques on the right foundation. In this 17-minute episode, I talk... Listen to episode17 min
- 5 Essential Copywriting Techniques from CopybloggerIf marketing or content strategy plays any role in your professional life, you need to understand copywriting. Here are five of our most important bits of advice for writing that persuades. Persuasive copywriting is a big part of what Copyblogger is all about. In this episode, I pull a few posts out of our archive,... Listen to episode19 min
- 5 Ways to Recover Your Professional and Creative Confidence“The big distinction here is to see confidence as an ability that you keep getting better at.” – Dan Sullivan Ever have a wobble in confidence? Ever have trouble moving forward with a project, because you’re just not sure you’re good enough to create value? In this 15-minute episode, I talk about: The real source... Listen to episode16 min
- 5 Stinky Sardine Secrets to Make Your Content More FascinatingHow to stand out in a sea of boring content? It might be time to get stinky … Content marketing only works if your content is interesting enough to make people want to read, listen to, or watch it. So how can we make our content more fascinating? You can start by thinking about what... Listen to episode24 min
- The Mindset ‘Hack’ that Frees Your Creativity and Makes You HappierSometimes the difference between success and frustrating failure is just a question of mindset. Carol Dweck’s book Mindset hit me like a brain-bomb some years back, and from time to time I like to share the love. In this 16-minute session, I talk about: The two mindsets that control how you react to adversity When... Listen to episode16 min
- How to Kill Your Sales and Mess up Your Business: Lessons from a Used Car SalesmanWhen does traditional sales advice actually push prospects further away? We’re returning this week to selling … the effective kind, and the other kind. In this 25-minute episode, I talk about: Stereotypical “used car salesman” techniques that can wreck your sales Why hiding your prices can make you invisible to the clients and customers you... Listen to episode23 min
About The HeyCreator Show
From the publisher's feed
The HeyCreator Show is for building your creator business.
Each week, host Matt Ragland various guests talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients.
For more about our show, company, and community go to heycreator.com.