Does search engine optimization seem depressingly hard to stay on top of? Things do move quickly, but that doesn’t mean you have to let it drive you nuts. Over the past 10 years, Brian Clark has drummed some important things into my head about what we should (and shouldn’t) do to keep Google and the... Listen to episode

Lots of businesses and marketers are scrambling over the new data protection law, GDPR. But Tara Gentile is here to talk about some of the real-world benefits it can bring — not just to consumers, but to business. This week, Tara Gentile swung by to talk about the GDPR (Europe’s General Data Protection Regulation), and... Listen to episode

Tim Paige is that rarest of creatures: A really good salesperson who understands the people who aren’t (yet). This week, I was pleased to be able to interview “webinar gun for hire” Tim Paige, to talk about how “normal people” can learn to be genuinely effective at selling. Important Note: We’ve updated the date on... Listen to episode

When does traditional sales advice actually push prospects further away? We’re returning this week to selling … the effective kind, and the other kind. In this 25-minute episode, I talk about: Stereotypical “used car salesman” techniques that can wreck your sales Why hiding your prices can make you invisible to the clients and customers you... Listen to episode

Selling is a skill, not an innate talent. But that doesn’t mean it’s always comfortable to learn. Too many content creators have amazing audiences and a wonderful product or service — but they fall apart at the “last mile” of selling to their customers or clients. In this 19-minute episode, I talk about: Why starting... Listen to episode

Legislators, citizens, and advertisers are all concerned about the trends in privacy and permission on social platforms — but they’re concerned for different reasons. Even as Facebook tries to dodge legislation about what it does with user data, marketers have a choice. We can try to do whatever we can get away with, or we... Listen to episode

A conversation about what matters in marketing and business. I was delighted to be able to catch up with our friend and one of my favorite teachers, Seth Godin. In this 19-minute conversation, we talk about: The fundamental shift in how Seth sees marketing differently His thoughts on fake news and the “post-truth” online environment... Listen to episode

Given everyone’s crowded inboxes and fragmented attention spans — what’s the best way to reach people? Content and permission marketing have been a wonderful development. It’s great to be able to connect with audiences instead of just interrupting people. But what happens when attention spans are so fragmented that people have a hard time tracking... Listen to episode

How to stand out in a sea of boring content? It might be time to get stinky … Content marketing only works if your content is interesting enough to make people want to read, listen to, or watch it. So how can we make our content more fascinating? You can start by thinking about what... Listen to episode

There’s an incredibly useful tool that can actually sabotage your content … if you don’t use it correctly. Note: If you want to know more about the upcoming Creative Content Foundations class, get on over to this page and let us know how to get you by email: Creative Content Foundations interest list There’s a... Listen to episode