We all know the cliche of the starving artist — but how about the thriving artist? Jeff Goins has some advice on how to “build a bridge in the direction of your dream.” Today we invited our friend Jeff Goins to talk about his new book, Real Artists Don’t Starve. In this 33-minute episode, Jeff... Listen to episode

Can we change who we are? Are we stuck with the aptitudes and habits we have today, or can we make fundamental changes? And if change is possible … are we up to the challenge? It’s funny when you think about it — virtually everyone wants to change. They want to be smarter or richer... Listen to episode

Are you a “training addict”? Wondering how to handle all of the marketing and business information you’re taking in? Allow me to suggest a plan. It’s easy to say, “Just don’t read or listen to any more marketing advice until you implement what you already have.” But digital marketing and business do change. Besides, learning... Listen to episode

Want to be more persuasive? You need to start with a great idea. Here’s how to develop one. We think of ideas as coming in a flash of inspiration … but when you’re talking about the “big idea” that informs persuasive communication, it pays to actually develop your idea systematically. Brian Clark thinks a lot... Listen to episode

Is your fear of selling keeping you from where you want to go? Selling is part of business — but it makes a lot of us nervous (especially writers, I’ve noticed). I think that’s because we have skewed “Glengarry Glen Ross” ideas about what effective selling truly looks like, and we don’t understand the structures... Listen to episode

A business community for the new economy I had a lot of fun talking with Tara Gentile about her new community for digital business owners. In our 28-minute conversation, we talked about: How Tara engineered a community that got past the bias for whining The difference between selling education and delivering educational experiences Why we... Listen to episode

Perception is not reality. Reality is still reality. The great thing about the Internet is, when people do really dumb stuff, we all get to find out about it … and maybe even learn something. Today, I share some lessons from a pair of extremely public missteps. These include: What a great attitude and hard... Listen to episode

A conversation about what matters in marketing and business. I was delighted to be able to catch up with our friend and one of my favorite teachers, Seth Godin. In this 19-minute conversation, we talk about: The fundamental shift in how Seth sees marketing differently His thoughts on fake news and the “post-truth” online environment... Listen to episode

Our certification program for content marketers will be opening up again soon. If you’re a professional writer, particularly a freelancer, you’d probably like to know how to get more high-quality clients. Our Certified Content Marketer program exists to connect your high level of skill to the kinds of clients who value it. And that program... Listen to episode

Ever been frustrated by the daunting task of making a (really good) living as a writer? I have some thoughts on what it takes … Your friends and family might think you’re nuts for pursuing it, but it’s more possible than ever to make a good living as a writer — but (in my opinion),... Listen to episode