Has the entire business world lost its mind? Some thoughts on interesting disasters … and on how to do your homework for better results. Today’s a bit of a two-parter. First, I talk about some of the recent impressive PR fails committed by giant brands — and what I believe might be at the heart... Listen to episode

There’s so much content marketing out there that’s perfectly ok … but it lacks creative spark. Here are some ways you can get more vitality into your blog posts, videos, and podcasts. When we write, day-in and day-out, it’s easy for things to get a little stale. In this 16-minute episode, I talk about some... Listen to episode

There’s so much mindset advice out there to make you more successful … but is it doing you more harm than good? A lot of advice about business and success focuses on mindset — those mental habits we can adopt to make ourselves more productive and effective. In my experience (and my reading of the... Listen to episode

In memory of Washington Post copyeditor, Bill Walsh, and the finer points of grammar and usage peeves. When you write about writing, there are few topics more lively than our favorite grammar and usage mistakes. But how many of them are mistakes, and how many are just differences? And is it actually possible to learn... Listen to episode

This week, I talk with copywriter and content creator Kaleigh Moore about her tips for staying productive and creative. Content marketing isn’t an easy game — and when you create content for clients, you need to develop strong skills and habits to keep the creativity flowing. In this 21-minute episode, I talk with writer Kaleigh... Listen to episode

A conversation with Brian Gardner about the evolution of WordPress and new things happening at StudioPress Self-hosted WordPress is a wonderful thing … except for all the hard parts. Like figuring out hosting, security, design, installation … In this 19-minute episode, I talk with our Chief Product Officer (we sometimes call him our Chief WordPress... Listen to episode

What’s a freelancer’s biggest nightmare? Clients from hell! Guest Bryce Bladon shares his experience on how to cope — and how to avoid problems from the outset. If you haven’t checked out Clients from Hell yet, you’re in for a treat. This entertaining blog pulls together anonymous stories about those clients who give us aches... Listen to episode

Is it wise to get political with our content marketing? We’ve all seen this year’s Super Bowl ads hashed, rehashed, and re-rehashed. The big theme of the year was: Crossing the line into politics. But what happens when the line crosses you? In other words, how should a company respond when a previously non-controversial position... Listen to episode

We love books at Copyblogger! Today, we’re digging into Jonah Sachs’ Winning the Story Wars. Stepping into the world of meaning-making means stepping onto a high-stakes battlefield where important stories compete.”– Jonah Sachs, Winning the Story Wars When Sachs wrote his book in 2012, the phrase “Story Wars” seemed like it might be putting things... Listen to episode

No, content marketing strategy is not “make a whole bunch of spaghetti and see what sticks to the wall.” “How come my content marketing isn’t working?” This is a great question … and the answer isn’t necessarily, “you need to create more content.” Often, you aren’t creating the right kind of content — the kind... Listen to episode