In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) talks through the 10 books every creator must read, split up into three categories — Mindset, Business, and Process.

Later, Tim Forkin (⁠@timforkindotcom⁠) joins for the first edition of Creator Advice — our new segment where we answer questions from our community, place ourselves in their situations, and work to solve their problems. 

(0:00) — Intro

(1:30) — The War of Art, by Steven Pressfield

(2:45) — The Pathless Path, by Paul Millerd

(4:13) — Bird by Bird, by Anne Lamott

(5:48) — Perennial Seller, by Ryan Holiday

(6:32) — Obviously Awesome, by April Dunford

(7:11) — Dotcom Secrets, by Russell Brunson

(8:18) — $100M Leads, by Alex Hormozi

(9:20) — The Art and Business of Online Writing, by Nicolas Cole

(10:09) — Free Time, by Jenny Blake

(11:23) — Building a Second Brain, by Tiago Forte

(14:42) — Creator Advice!

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In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) interviewed Gina Bianchini (Co-founder and CEO of Mighty Networks) and Jordan Mix (Partner at Late Checkout) LIVE in-person for a conversation about community design.

How do the most successful community builders do it? What makes their communities thrive without their direct involvement?

Those questions & more answered in today's episode!

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How do you create content for your favorite brands and make the big bucks?

You already can — but not in the ways you think. 

You’re probably leaving money on the table. After today’s episode you’ll ask yourself, “Why didn’t I think of that?”

Don’t worry, it’s not too late. Terry Rice, our Director of Growth & Partnerships at HeyCreator, is here to talk through two income streams creators often overlook.

(0:00) — Intro

(2:20) — What is a brand partnership?

(6:19) — How Matt could work with Yeti

(10:43) — Brands aren’t always looking for revenue in a partnership

(17:17) — Licensing your content? How?

(21:46) — How a creator is licensing their Urban Chicken Coop course

(25:13) — Terry coaches Matt on licensing HeyCreator

(29:04) — How creators can get started with brand partnerships & licensing

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How do you build a life you don’t need a vacation from?

That’s why we become creators, right? To skip the 9-5, work for ourselves, help others, and live our dream?

To answer the question, Matt interviewed long-time friend and HeyCreator Summit speaker Khe Hy — the perfect person to answer this question, because he walked away from a $2 million salary on Wall Street for a life of surfing, family, entrepreneurship and creating.

As you’ll hear, Khe optimizes his life for ALIVENESS and drops gems throughout this fun & insightful conversation.

(0:00) — Intro

(1:00) — Pivoting away from what doesn't serve you

(4:40) — Optimizing for aliveness

(9:49) — Why you need to experiment

(17:46) — The death of the follower

(27:58) — Everyone wants to be the noun, nobody wants to do the verb

(33:23) — How much Khe made on Wall Street vs. becoming a creator

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You want to sell more courses. Billy Broas is an expert in course launch marketing. 

If you watch today’s episode with Billy, you’ll be able to sell more courses.

Therefore, you NEED to watch this episode.

Today’s conversation is all about marketing arguments, and how you can use them (like we did above) to write killer copy for your landing pages and use psychology to sell more courses.

Matt interviewed Billy for an expert teaching session in the HeyCreator community — and it was so good, we HAD to use it for the show. Let us know what you think!

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“What should I charge?”

Every creator asks this question. Don’t worry, we’ve got you!

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) walk through the Value Ladder framework, discussing how you can scale the same offer up and down the ladder to different price points and levels of involvement.

(0:00) — Intro

(1:00) — How should we think about pricing?

(2:55) — Where to start on the Value Ladder (VIP)

(9:50) — Going down the ladder (High)

(13:53) — The worst place to be (Mid)

(20:03) — Do not price at this number

(28:15) — The low-end of the Value Ladder (Impulse + Free)

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The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) interviews Amanda Goetz (@AmandaMGoetz) LIVE and in-person about her role as a fractional CMO, along with how she thinks about her content, community, and creator habits.

(0:00) — Presented by Riverside

(1:14) — Why take a fractional CMO role?

(9:49) — Are other creators your competitors?

(15:21) — How do you think about community?

(20:48) — What are the habits of successful creators?

(26:54) — Parenting as a creator

(32:09) — The differences between creating and public speaking

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The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

Everything you need to know about launching, writing and growing an email newsletter is in today’s episode.

Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) go through the step-by-step process of launching a profitable newsletter. No fluff. From opening up a ConvertKit account through making thousands of dollars per month, each step is outlined below.

(0:00) — Presented by Riverside

(4:10) — How do you set up a landing page? Check out Matt and Tim’s landing pages.

(14:05) — How do you incentivize your audience to sign up?

(23:36) — The 3 types of email newsletters to write

(37:25) — How do you monetize your newsletter?

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The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Alexis Teichmiller jam on leaving the corporate world to become a creator, along with the move forward into a corporate role again. 

Alexis is the Senior Brand Partnerships Manager at Circle — the platform we use to run the HeyCreator Community — so they also discuss different community business models for creators, along with the best ways to create signature gatherings for your audience.

(0:00) — Presented by Riverside

(4:08) — Matt & Alexis working together at ConvertKit

(11:59) — Romanticizing the leap from W2 employee to full-time creator

(16:18) — From full-time creator to W2 employee

(26:07) — Different types of community business models

(32:23) — How to create signature gatherings in your community

(42:03) — How to set yourself up for sustainability as a creator

(48:36) — Where each platform fits in the audience funnel

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The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

You know you need to be writing an email newsletter. It’s the hot thing to do.

But most creators still don’t understand WHY email newsletters are such an incredible channel for your business. There’s so many aspects of a newsletter that creators simply get wrong about their newsletter.

Today, we’re going full mythbuster — debunking common misconceptions creators have around sending a newsletter.

(0:00) — Presented by Riverside

(2:53) — The elevator pitch for newsletters

(8:42) — What creators underestimate about newsletter perspective

(13:28) — A misconception about newsletter replies

(17:02) — The math behind a $100k+ product launch using newsletter promotions only (absolute gold here)

(27:56) — What you’re getting wrong about launching a newsletter 

(31:55) — The biggest issue with newsletter writing “quality”

(40:47) — Ranking what’s actually important about newsletters

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