Three decisions that determine if climate tech founders scale or stall: Customer focus, sustainable intensity, and information diet all compound into capital efficiency and judgment.

• Antelope vs mice – Why chasing small, fast customers can accelerate learning but trap you in low-value revenue, while large customers require patience but define the business
• GTM timing – Matching customer type to runway and product maturity, not just who says yes first
• Stagnation vs safety – Why constant urgency degrades judgment and burns teams, especially in capital-intensive climate startups
• Sustainable intensity – Protecting thinking time as a core CEO function, not a luxury, to avoid reactive decision-making
• News vs history – How overconsuming short-term signals creates bias, while historical pattern recognition sharpens long-term strategy

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