Planners know the pain: you send out an RFP, wait for proposals, and what comes back doesn’t match what you envisioned. Cue the endless back-and-forth, wasted hours, and mounting frustration.

In this episode, we pull back the curtain on the hidden details that make or break a DMC RFP. From budget guardrails to audience profiles, brand guidelines to those small-but-critical “hot buttons” (like the CEO who hates poinsettias), these overlooked pieces of information are the difference between a proposal that hits the mark the first time and one that drags into revision after revision.

Join Cara Pratt, Ashley Currin, and Samantha Monroe as we break down the biggest RFP red flags, share real stories from the field, and reveal what DMCs wish you’d tell them upfront. If you want to save time, cut miscommunication, and get the event you actually want — this episode is for you.

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