Prince Ghuman is a neuro-marketer whose focus is on the ethical applications of neuromarketing in the consumer world.

Together with Matt Johnson, PhD, a neuroscientist whose focus is bridging the gap between science and business., they co-authored the book Blindsight, a book that covers neuromarketing and consumer psychology.

Take the red pill and enjoy this mind bending episode of Liftoff by Bottle Rocket.

Check out the book, Blindsight: Here

Connect with Prince Ghuman: Here

Find out more about Liftoff: Here