Funmi Lijadu is a creative communications specialist who loves pop culture. She has both agency and in-house PR experience across a range of sectors, including art, publishing, finance, tech, real estate, and retail. Currently, she's an account executive at MSL in the UK. Recently, she finished her dissertation on a rather compelling topic that compares reality TV with classic literature. Here, she discusses her dissertation and shares the current challenges faced by her PR clients in the UK.

Key Takeaways:

- The similarities between reality TV and classic literature

- Current challenges in the UK PR world

- The perils of trying to be everything to everyone

- The importance of diversity in the PR world

Episode Timeline:

1:30 What do you want people to learn from your dissertation?

4:00 The differences in the US and UK versions of "Love Island"

5:00 The novels Funmi included in her dissertation

8:30 Romantic themes haven't changed that much over time.

9:00 The disgruntled lover trope

11:00 How Funmi's research applies to PR

13:20 The importance of diversity in the PR world

15:00 The Kendall Jenner Pepsi ad

16:00 The 15-year-old test

17:30 Why do female influencers wear big, floppy hats?

19:00 Current challenges in the UK PR world

21:30 The danger of being everything to everyone

23:20 PR request hashtags

25:40 Gen X vs. Millennial high-brow, low-brow battle

This episode’s guest:

• Funmi Lijadu

• Follow her on LinkedIn and Twitter

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