The High-Level Entrepreneur

In this episode, I talk about the secrets behind real, established industry leaders, and what separates the 1% from everyone else. I share an example of a client who had secured $100K in revenue one month into her fiscal year, and the qualities and behaviors behind that result.

If you’ve been trying to copy what other successful people do and it hasn’t given you the same results, this episode will show you what to look at instead.

I also speak about perseverance, why industry leaders pivot when the market changes, how to stay consistent when your mood goes up and down, why nerdiness for your expertise builds trust, and why your prices & offers need to match your positioning.

Are you ready to step into your industry leader position, charge higher prices and attract higher-level clients?

I’m hosting my free training, How To Become The 1% Industry Leader That Signs $20K Clients, on November 16th and 18th, where I’ll show you the shifts you need to make to get there.

Sign up here: https://joellaskoogh.com/become-the-1-percent-industry-leader

In this episode, I talk about why the mindset blocks you think you’ve overcome come back when you’re between $100K and $300K in revenue, and why that’s a sign that you’re growing, not regressing.

I also speak about the deeper layer of visibility that industry leader positioning requires, why raising your prices or changing your offer format can trigger self-sabotage, why the CEO who does more becomes the bottleneck, how to start delegating without hiring a full-time employee, and why you need peers who make big goals feel normal.

Industry Leader Lounge opens its doors on November 2nd, and this is the last chance to start before 2027. Apply here: https://joellaskoogh.com/industry-leader-lounge-application

In this episode, I talk about why your results depend on who you are behind the scenes, and why your business can only grow to the level of your current identity. That’s why I want you to step into a CEO identity and become a true industry leader. 

I also speak about boundaries, why you should expect more and tolerate less, why over-delivering keeps you from scaling, and how to stay calm when you get triggered.

PS. This is a rerun from an older episode, but I want to share it again because it’s worth a second listen.

Industry Leader Lounge opens its doors again on November 2nd, and applications are officially open. There are only a few spots left. Apply here: https://joellaskoogh.com/industry-leader-lounge-application

In this episode, I talk about why higher prices are most likely more aligned for you than you think - and why the price itself is never the goal.

I share why charging more is the result of raising your standards and creating offers that match your true expertise, the depth you hold and the clients you actually want to work with. I also get personal about what was missing for me in my own business, and what changed when I stopped holding back my depth.

You’ll hear how two of my clients went from a $2K offer to $10K, and from $3K to $15K, once they decided to stop selling below their standards. And what happens when your business outgrows your energy.

If you know you should be charging more but something feels off - this episode is for you.

Ready to raise your standards and become the industry leader that attracts premium clients & charges premium prices? I’m hosting the last session of my free live training on Monday, October 19th from 11:30 - 13:00 CEST where I’ll show you the five areas of your business where you need to raise your standards.

Sign up here: https://joellaskoogh.com/become-the-1-percent-industry-leader

In this episode, I talk about why more leads & more sales might be the wrong focus for so many six & multi-six figure entrepreneurs that want to scale above that. I know it might sound counterintuitive, especially if you've been told that growth always comes down to more clients. I break down exactly what I'd focus on instead.

I also speak about the two things I see again & again with the entrepreneurs I work with, and what happens to your leads, your time and your income when you look at your business from a different angle. I share real examples from clients who went from $3K offers to $15K, and from $2K offers to $10K-$20K ,why this often feels easier than what you're doing now, and what separates the ones who get the biggest results from everyone else.

Want to learn how to become the 1% Industry Leader that signs $20K clients? Join my free live training on October 13, 15 or 19. We're not sharing the recordings, so sign up here: https://joellaskoogh.com/become-the-1-percent-industry-leader

Industry Leader Interviews is a recurring series in The High-Level Entrepreneur podcast, featuring industry leaders. In this interview, I have invited a special guest - Shannon Matson, founder of The Social Bungalow, an 8-figure online marketing business.

Shannon has also built a completely different kind of business alongside it - a 2,500 square foot coffee shop in Las Vegas, started from scratch with almost no experience in physical retail.

In this episode, we talk about what it actually takes to go from a six-figure business to a seven & eight figure business that scales - and the pattern she sees over and over again that holds entrepreneurs back. Her answer comes down to two things: team and visibility. We dig into why so many entrepreneurs stay stuck as the "doer" in their own business instead of freeing up time to lead, what it actually takes to build real visibility & own your position as an industry leader, the conviction it took to land a major deal as the most expensive option in the room, and what it really costs to change a business model you've built your identity around.

Want more from Shannon? Follow her here: instagram.com/thesocialbungalow

If this episode has you thinking about your own pricing, positioning or next level - I'm hosting a free live training this October: "How To Become the 1% Industry Leader That Signs $20k Clients." Sign up here: https://joellaskoogh.com/become-the-1-percent-industry-leader

In this episode, I talk about one of the biggest myths in premium pricing: that charging more means you have to give more - more calls, more content, more access, more of everything.

I share what actually makes an offer premium - and it's not about quantity, it's about quality, packaging and experience. I take you through a recent trip to a castle that completely shifted how I think about premium, and why the truth is the opposite: your most advanced clients don't want more, they want better.

If you're ready to sell more premium, raise your prices and grow your business through premium offers - apply to Industry Leader Lounge here: https://joellaskoogh.com/industry-leader-lounge-application

In this episode, I talk about something I hear constantly from entrepreneurs: feeling torn between following your intuition and being strategic - like the two can't coexist.

I share why that disconnect usually isn't a sign that you need to choose one over the other. It's actually a sign that something in your business - your ideal client, your positioning, your offer - has become misaligned. When you're truly connected to what you do, following your intuition and being strategic naturally start to look the same.

I also get personal about how my own positioning has evolved as I've grown, why I almost never spoke about mindset and philosophy in my brand for years even though it's always been a huge part of me, and why premium positioning requires you to stop making yourself digestible.

If you've ever felt uninspired doing "the strategic thing" and wondered why - this episode is for you.

Industry Leader Interviews is a new series in The High-Level Entrepreneur podcast featuring industry leaders. In this interview, I have invited a special guest - Hayley Lloyd who is the founder of InAwe, an app that teaches breathwork & manifestation.

Hayley built a 7-figure coaching business and became a millionaire - and then walked away from it all to start over. She's had an incredible journey: from struggling with alcoholism and debt, to running a successful 7-figure business, to trusting her intuition enough to leave it behind and build InAwe from scratch.

In just over a year, Hayley grew InAwe's Instagram account to over 100k followers - something she credits entirely to manifestation and alignment. Because when you follow your true purpose, things just fall into place.

Today, we dig into her full story - the rock bottom, the rebuild, and the leap - how breathwork & manifestation have shaped her results, and what it actually looks like to trust your intuition enough to leave something successful behind for something bigger.

Want to start using breathwork & manifestation to create real shifts in your own life? Try Hayley’s app InAwe - use code INAWE26 for 20% off: inawemanifestation.com

In this episode, I talk about why so many six-figure entrepreneurs struggle to move to the next level - not because they don't know what to do, but because they struggle to trust themselves, stay the course and make decisions aligned with the entrepreneur they want to become.

I also speak about self-trust, identity, long-term thinking & growth, and what actually changes when you stop making decisions from your current identity and start acting like the future version of you - especially when growth requires you to do things that feel uncomfortable, invest, raise your standards or go bigger than you've gone before.

Are you ready to lead like the Industry Leader you know you're capable of becoming? 

Send me a message on Instagram & we'll talk there: https://www.instagram.com/joellaskoogh or apply directly: https://joellaskoogh.com/industry-leader-lounge-application