Industry Leader Interviews is a new series in The High-Level Entrepreneur podcast featuring industry leaders. This summer, you'll have a new interview every Thursday - and after the summer, the series will continue sporadically with a new guest.

This interview is conducted in Swedish, and features Josefine Asklöf - a High Performance Coach, industry leader, and one of Sweden's leading experts in data-driven performance optimization for entrepreneurs & leaders. 

In this episode, Josefine shares why optimizing your business starts with optimizing yourself, how data can help you make better decisions, increase your energy and strengthen your mental resilience, and why high performers should stop relying on willpower alone.

We also talk about building a long-term business, trusting your own positioning, balancing data with intuition, and why sustainable success comes from understanding the bigger picture rather than chasing quick fixes.

Ready to optimize your health & perform at your highest level? Connect with Josefine: https://www.instagram.com/prestationscoachen_/ 

Want to build a business like Josefine's? Join my upcoming free training, where we dive into the business journey behind her transformation - from selling $2K programs to confidently pitching $10K offers. 

Sign up here:  https://joellaskoogh.com/how-to-become-the-1-percent-industry-leader

Industry Leader Interviews is a new series in The High-Level Entrepreneur podcast featuring industry leaders. This summer, you'll have a new interview every Thursday - and after the summer, the series will continue sporadically with a new guest.

This interview is conducted in Swedish, and features Dorotea Pettersson -  a growth partner and industry leader who helps entrepreneurs build the structure, systems and planning they need to scale their businesses. 

In this episode, we talk about why structure isn't the opposite of freedom - it's what makes freedom possible. Dorotea shares why so many entrepreneurs lose momentum by operating without clear systems, how to build a sales and client journey that actually supports growth, and why delegation starts long before you hire someone.

We also discuss Dorotea's journey from lower-priced offers to premium services, the mindset shifts that came with charging more, why surrounding yourself with people who think bigger matters, and how the right environment can completely change the way you grow your business.

Ready to bring more structure, systems and clarity to your business? Connect with Dorotea on Instagram:  https://www.instagram.com/doroteapettersson/

Want to become one of the industry leaders inside Industry Leader Lounge, like Dorotea?

Sign up to the waitlist here: https://joellaskoogh.com/industry-leader-lounge-waitlist

Industry Leader Interviews is a new series in The High-Level Entrepreneur podcast featuring industry leaders. This summer, you'll have a new interview every Thursday - and after the summer, the series will continue sporadically with a new guest.

This interview is conducted in Swedish, and features Erica Wisborg -  a copy expert, industry leader and one of the most sought-after names in her niche when it comes to selling through copy.

Erica shares how she positioned herself as something completely different from a business coach or traditional copywriter, how she hit over $100K in revenue last year simply by selling through her copy to premium clients, and why most entrepreneurs overcomplicate their content. 

We also get honest about the harder side of entrepreneurship -  how childhood trauma can show up in your business in ways you'd never expect, what it actually takes to push through the tough periods without giving up, and why investing in yourself is just as important as investing in your strategy.

Do you want to sell more through copy? Follow Erica on Instagram: https://www.instagram.com/ericawisborg/ 

Want to become one of the industry leaders inside Industry Leader Lounge?  Sign up to the waitlist here: https://joellaskoogh.com/industry-leader-lounge-waitlist

Industry Leader Interviews is a new series in The High-Level Entrepreneur podcast featuring industry leaders. This summer, you’ll have a new interview every Thursday - and after the summer, the series will continue sporadically with a new guest.

This interview is conducted in Swedish, and features my Industry Leader Lounge client Emilie Loman - an industry leader in the customer service industry & founder of Wowservice.

We talk about why service is one of the biggest untapped opportunities for entrepreneurs who want to build a premium brand and create loyal, long-term clients that become ambassadors for you.

Emilie also shares how she built an entirely new niche around Wowservice, why customer experience is about so much more than just support, and how small shifts in the way you communicate can transform how clients experience you and your business.

Join Emilie’s Wowservice Academy Waitlist: https://wowservice.se/wowservice-academy

Want to become one of the industry leaders inside Industry Leader Lounge, just like Emilie? Sign up to the waitlist for Industry Leader Lounge: https://joellaskoogh.com/industry-leader-lounge-waitlist

In this episode, I talk about a challenge that almost every six & multi-six figure entrepreneur I work with brings up at some point: feeling like you're always the most ambitious person in the room. 

While other people see you as inspiring, successful and confident, you may find yourself craving deeper conversations, bigger goals and people who genuinely challenge the way you think.

I share why I believe this can become a real business problem, how the people around you influence what's possible for you, and why being surrounded by the right mentors, peers and expanders can change  what's possible for you and your business.

If you're ready to be surrounded by entrepreneurs who challenge you to think bigger, join the Industry Leader Lounge waitlist here and be the first to know when we open the doors: https://joellaskoogh.com/industry-leader-lounge-waitlist

And if you're looking for even more conversations about the realities of entrepreneurship, make sure to check out my new limited podcast series, Loners with Hybris, where I sit down with two of my entrepreneur friends to discuss the parts of entrepreneurship that nobody seems to talk about:

https://open.spotify.com/show/033DVBQgWx7L77D5lDYVcU

In this episode, I talk about one of the biggest things holding entrepreneurs back from making bold decisions, raising their prices, investing in themselves and truly going all-in on their business: self-trust.

I dive into what self trust actually means, why so many smart and capable entrepreneurs struggle with it, and how to build evidence for your own decision-making. I also share lessons from investments, business partnerships and mistakes I've made along the way- and why making the wrong decision is often less dangerous than you think.

If you're a six-figure entrepreneur looking to strengthen your leadership, trust yourself at a higher level and surround yourself with ambitious entrepreneurs who challenge you to think bigger -  join the waitlist for Industry Leader Lounge here: https://joellaskoogh.com/industry-leader-lounge-waitlist

In this episode, I share a big shift I’ve been experiencing in my business and leadership over the past few months. 

I talk about the balance between strategy and intuition, why maintaining your standards matters more than hitting a revenue goal, and how I’ve learned to make decisions that are aligned with both the business I want to build and the life I want to live. 

If you can relate to this episode, I’d love to hear from you. Send me a DM on Instagram  and let me know what resonated most: https://www.instagram.com/joellaskoogh/ 

In this episode I’m sharing why I said no to $100k in potential revenue this week - and why that extra $100k could’ve actually cost me more than it gave.

Follow me on Instagram

Read more about Industry Leader Lounge HERE

Book a free Strategy Call with me HERE

In this episode, I talk about why so many six & multi-six figure entrepreneurs struggle to scale - not because they need another strategy, but because they’re holding on to things that are no longer aligned with the next level they want to reach.

I also speak about the connection between standards, identity, premium positioning & scaling, and what actually changes when you stop operating from your old identity and start making decisions aligned with the future version of you.

Book your free 1:1 strategy call with me here: https://scheduler.zoom.us/joella-skoogh/1-1-strategy-call-with-joella

In this episode, I break down why so many entrepreneurs keep overthinking their offers, rewriting their sales pages and never truly feeling like they’ve “nailed” their positioning.

I also share the real reason behind overthinking your offers, the difference between positioning and delivery, why testing matters more than endlessly rewriting and how misalignment might be the reason your messaging never fully clicks. 

If you’re tired of overthinking your positioning and want to become the obvious choice for premium clients, sign up for the live training here: www.joellaskoogh.com/live-training