The Higher Ed Marketer

Telling the authentic transformative stories of students and staff on your campus helps foster real emotional connections.

Without forming a genuine connection with your prospective students, they may see right through you.

Stories are everything – it’s time to show the impact your university has had on those in your community.

Documentary storyteller Ryan Koral">Ryan Koral, the Founder of Enroll Films">Enroll Films, gets our conversation started on the importance of letting your students tell their stories.

In this episode, we explore all the aspects of transformative storytelling.

Join us as we discuss: 

- [14:33] Marketing amidst inevitable change

- [16:51] Documentary storytelling and fundraising

- [26:11] Making your interviewees comfortable

Check out these resources we mentioned during the podcast:

- 10x Is Easier Than 2x">10x Is Easier Than 2x by Dr. Benjamin Hardy and Dan Sullivan

- Ryan’s Checklist">Ryan’s Checklist

- Ryan Koral on LinkedIn">LinkedIn and Instagram">Instagram

- [email protected]">[email protected]

To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">our website, or search for The Higher Ed Marketer in your favorite podcast player.

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Different generations are beginning to have an increase in educational influence.

Having a marketing strategy that can adapt but be intentional when helping non-traditional students is key.

With information expected to be accessible at the click of a button, how can your institution firmly support these prospective learners with potentially limited marketing resources?

Brad Entwistle,">Brad Entwistle, Founding Partner at imageseven">imageseven takes us down under with a unique Australian perspective.

Drawing parallels between the U.S. and Australian educational systems, Brad helps us understand how to deconstruct different generational communication styles and interactions.

- [11:22] Millennial parent content preferences

- [16:21] Varying financial influences for students

- [21:23] How to present to Gen Alpha

- [36:49] AI in Australia and the U.S.

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The higher education experience is changing.

With attention spans shifting and life getting in the way, institutions need to adapt.

Now more than ever, learning needs to be functional for the nontraditional student.

Getting the conversation started is Troy Brown">Troy Brown, the VP and Director of Recruitment and Enrollment at the University of West Los Angeles">University of West Los Angeles. As the new Dean of Diversity, Inclusion, Equity, and Transformation (DIET), Troy wants to make sure every student's voice is heard.

In this episode, we shed light on the importance of the nontraditional experience

Join us as we discuss: 

- [6:06] A different degree pathway

- [11:08] Why higher ed’s biggest competition is life

- [24:43] Bitesize courses and certificates

- [40:57] A relational versus transactional campus

Check out these resources we mentioned during the podcast:

- [email protected]">[email protected]

To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">our website or search for The Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Welcome to the Gold Rush era of artificial intelligence.

AI is integrating more and more into the world of higher education and everyone is hoping for their morsel of success.  

It’s crucial now more than ever to begin educating yourself on the world of AI.

Push off your studying and you may be left in the dust.

This unique episode brings two guests, Andrew Cassel">Andrew Cassel and Brian Piper">Brian Piper, for an AI roundtable discussion to inform, inspire, and get you thinking about the potential of AI tools at your school.

In this episode, we dissect all things artificial intelligence as we look towards the future of higher ed.

Join us as we discuss: 

- [8:08] The advancement of AI technology

- [16:44] How students can utilize AI ethically

- [29:39] The future of AI integrations

- [36:40] How AI regulations could impact higher ed

Check out these resources we mentioned during the podcast:

- Marketing AI Institute">Marketing AI Institute

- Ethan Mollick">Ethan Mollick

- Epic Content Marketing by Brian Piper and Joe Polizzi">Epic Content Marketing by Brian Piper and Joe Polizzi

- Brianwpiper.com ">Brianwpiper.com

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If someone asked you to define your institution’s “Why,” could you?

When was the last time you really looked through your brand guide to ensure you were sticking to the mission? Are all your ducks really in a row?

DJ Menifee">DJ Menifee, Vice President of Enrollment, Marketing, Communications and Retention at Bradley University">Bradley University, joined us to talk about why schools need to assess their assets. DJ, an avid sneakerhead, knows the importance of grounding the “Why” to progress your institution's mission.

In this episode, we bridge the connection between institutional mission and actions.

Join us as we discuss:

- The enrollment ecosystem (3:44)

- Enrollment funnel challenges (7:12)

- Assessing your assets (15:09)

- Being grounded in the “Why” (27:29)

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There are always opportunities to learn in the higher ed marketing space. But there are also opportunities to teach.

Higher education tends to move slowly, and with everything around us evolving quickly, we need to approach change as a team.

We’re digging deep into collaborative change with Susan Kassab, Consulting Director at focusEDU. One-on-one conversations and mutual understanding are at the forefront of Susan’s roadmap to administrative success.

In this episode, we explore the importance of giving everyone an informed seat at the table.

Join us as we discuss:

- Influencing influential leadership (2:56) 

- How leadership should approach change (10:31)

- When is the right time to use AI (24:45)

- Balancing student needs with AI technology (31:39)

Check out these resources we mentioned during the podcast:

- [email protected]
- Call or text Susan at 610-731-9765

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player. 

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As the saying goes, “Change is a part of life.” The same can be said for higher ed online classroom resources.

How can schools meet the needs of students in the ever-advancing remote learning space?

It’s time for colleges and universities to work for students.

That’s why we’re talking to Sarah McMaster">Sarah McMaster, Executive Director of Marketing & Enrollment Management at Champlain College Online . With a passion for advancing online education, Sarah transforms the student experience to meet students where they are.

In this episode, we unpack the importance of embracing change in our virtual classrooms.

Join us as we discuss: 

-The evolution of online education (6:49)

- Meeting students where they are (15:28) 

- AI and change management (22:43)

Check out these resources we mentioned during the podcast:

Champlain College Blog">Champlain College Blog

To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">our website or search for The Higher Ed Marketer in your favorite podcast player.

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Is your college or university's content engine struggling to chug down the track?

Do you often find yourself scrambling to find where your next piece of marketable content will come from?

It’s time to utilize what's right in front of you.

That’s why we’re talking to John Azoni">John Azoni, Owner and Executive Producer at Unveild.tv">Unveild.tv John is big on getting on the ground with students and finding stories to build a content repertoire.

In this episode, we talk about the importance of diversifying and repackaging your content.

- Kicking off a content strategy for your brand (6:42)

- Why you need to listen to your audience (13:28)

- How to utilize your evergreen content (18:48)

To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">our website, or search for The Higher Ed Marketer in your favorite podcast player.

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Step right up as we unpack the U.S World News College & University Rankings.

There’s methodology, there’s branding, but how does it all work together, and what other factors affect your school’s ranking?

We’re talking to Adam Stoltz">Adam Stoltz, Director of Enrollment Marketing at the University of Idaho">University of Idaho. Adam wrote his dissertation on the U.S News and World Report’s Rankings subject, expanding on its history and relevancy.

In this episode, we break down the mechanics and mysteries of college rankings.

Join us as we discuss: 

- The history of the U.S. World News Rankings (4:49)

- How the rankings stay relevant (10:49)

- Ranking methodology changes (19:26)

- Other college ranking entities (34:50)

- InsideHigherEd.com">InsideHigherEd.com

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Higher education is not one size fits all. Markers need to wade into the data and demographics and focus on creating an intentional message for their target audience.

That’s why we’re talking to Shane Baglini">Shane Baglini, Senior Director of Marketing Recruitment at Muhlenberg College">Muhlenberg College. A dynamic higher ed marketer, Shane has a passion for authentic storytelling.

In this episode, we delve into the importance of differentiating your marketing strategy to fit your target audience personas.

Join us as we discuss:

- Enrollment marketing from the student’s perspective (11:32)

- Getting marketing a seat at the administrative table (14:15)

- Connecting with students through empathetic brand storytelling (17:40)

- How smaller institutions can differentiate themselves (29:58)

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