You find a person, anybody in the crowd, and they want to say they want to hear Hare Kṛṣṇa. They want to come closer to Kṛṣṇa. And you go out of your way to facilitate them. You give them a chair, you give them water, you give them whatever they want, and let them be there and hear the holy name because you know that that's first-class worship of the Lord within the heart. Because tapyante 'loka-tāpena sādhavaḥ prāyaśo janāḥ paramārādhanaṁ tad dhi puruṣasyākhilātmanaḥ (SB 8.7.44).'

Lord Śiva says the statement—either Lord Śiva says, or Śukadeva Gosvāmī says about Lord Śiva. Look at Lord Śiva. When the time to save the universe came, he didn't hesitate. He took a sacrifice on himself. It's not really pleasant to drink poison, is it? No, it's not pleasant to drink poison. But Lord Śiva, when he saw the universe was being threatened and all the living entities, he said, "I'll do it." And so he swallowed it because he's the supreme mystic. He was able to hold it in his throat, and that's why his throat turned blue. So check everyone—if they've ever drunk poison, see a blue throat. Actually, you just die. Lord Śiva doesn't die because he's so powerful, but he did it, Śukadeva Gosvāmī says, as a form of worship because he understood that 'paramārādhanaṁ'. Ārādhanā means worship, and the paramārādhanaṁ means the supreme worship is 'tapyante loka-tāpena'. For the sake of helping the people of the world, all the living entities, you go out of your way. You perform some tapasya in order to save them, to do good for them. That's the best way to worship God, who is in everyone's heart because that's the purpose.

Kṛṣṇa has a purpose for the creation, right? Yes, it's not random. It's not existentialism. That's like, "Oh, there's no meaning to the world." There is a meaning to the world, and the real meaning is to give every living entity a chance to go back to Godhead and not toil here in the material world.

(excerpt from the talk 37:18 )

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