Chaitanya Mahāprabhu gave a condensed list of the great benefits of chanting Hare Kṛṣṇa, and one of them—śreyaḥ-kairava—is poetical. It is the "blooming of the lotus. What kind of lotus? Śreyaḥ?" It is, as we translate it, the White Lotus of Good Fortune.
This word "fortune"—the tune part—comes from the word ten like in the word tendon which means to connect. It connects the bones and the muscles in the body; it holds together. It also means to stretch towards something. And the "for" part refers to wealth, good luck, and everything everyone is looking for in the world.
I dare say why everyone is working hard: to come to a situation in which they have everything. Oftentimes, on book distribution, when I meet people and they ask why they should take the book, I say, "It’ll bring you good fortune." And then I ask them, "Do you know where good fortune comes from?"
Before they can answer—and usually they don’t, because they hadn’t thought about it—I say: "Well, it doesn’t come from working harder, because some people work two or three jobs and they still don’t have anything." I say "It comes from Kṛṣṇa, from the spiritual realm. These books connect you to that realm of good fortune."
What Chaitanya Mahāprabhu is saying regarding the chanting of the Holy Name, śreyaḥ-kairava-candrikā-vitaraṇam, is that if you want to have good fortune in your life, then chant Hare Kṛṣṇa, because it is Kṛṣṇa directly.
Prabhupāda used to say, and has written, that wherever Kṛṣṇa is, the Goddess of Fortune is there automatically. He told us: "If you want the Goddess of Fortune, you should always worship Kṛṣṇa." You cannot do it independently or try to have the Goddess of Fortune without Kṛṣṇa. Rāvaṇa tried that; it didn’t work out very well.
The way the mind works to find "good fortune"—thinking there must be something somewhere that will make me happy, where I’ll have abundance and so forth—those are all futile attempts and vain searches. We are instead brought right to the very source of everything; in this case, good fortune itself. And that is being with Kṛṣṇa.
One other thought I heard this morning while I was getting ready: Prabhupāda was talking about how Kṛṣṇa reciprocates with everyone. He said, "If you want something other than Kṛṣṇa, He’ll accommodate you. But if you only want Kṛṣṇa, then He’ll also reciprocate in that way."
While chanting Hare Kṛṣṇa, we have the opportunity of expressing our desire. Even if it is a small desire—it doesn’t matter small or big, it's the same. The desire is: "Kṛṣṇa, I only want You." In that mood of chanting, if the mind wanders and thinks maybe there is something better somewhere else, because the chanting seems repetitious or boring, one can remember that the Holy Name is the source of everything. Everything the mind wants to "shop for" elsewhere comes from the Holy Name anyway, so I might as well stay here and be fully absorbed.
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https://www.bbtacademic.com/books/?utm_source=youtube&utm_medium=video&utm_campaign=launch2025
https://thefourquestionsbook.com/?utm_source=youtube&utm_medium=video&utm_campaign=launch2025
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