High Beam Marketing can help you grow your digital revenue.Learn more 👉 https://bit.ly/work-with-high-beam-marketingToday’s Highlight:Will Leach · Author of Marketing to MindstatesFounder of The Mindstate GroupWebsite: https://mindstategroup.com/LinkedIn: https://www.linkedin.com/in/will-leach/Discover how to use behavioral science to transform your branding strategy and boost sales. Chandler Lyles and Will Leach break down how ecommerce brands — especially Shopify stores — can align their messaging with core values, build customer trust, and even justify premium pricing. Learn how to uncover the emotional triggers that drive purchasing behavior and use conversion optimization techniques grounded in psychology to scale faster. This episode is a must-watch if you want to sell more without simply spending more on ads.Together, they dive into:· Why 95% of decisions are made subconsciously· How to discover your customer’s “bleeding neck problem”· Why adding more features can actually hurt sales· How to use motivational psychology to drive action👉 Learn:· The mindstate model for better brand messaging· The science of building trust and loyalty· How to stop confusing customers and start converting· Why emotional goals beat logical features every time🎧 Listen on:AppleSpotifyYouTubeNeed help marketing your business? Let's work together to build your marketing strategy.https://www.highbeammarketing.com/contact-usSign up for the best marketing newsletter of all time.https://www.highbeammarketing.com/hightlight-newsletter

High Beam Marketing can help you grow your digital revenue.Learn more 👉 https://bit.ly/work-with-high-beam-marketingToday’s Highlight:Charlie Sells· Brand Strategist & Copywriter· Website: https://www.clarityovereverything.com· Instagram: https://www.instagram.com/chucksells/In this episode of The Highlight, Chandler Lyles sits down with brand strategist Charlie Sells to break down 5 reasons your ecommerce brand isn’t performing like it should—even if it looks great on the surface.Together, they dive into:· Why using the same message everywhere kills conversions· The difference between personal voice vs. brand voice· How A/B testing your copy reveals hidden performance boosters· The underrated power of humor in building customer trust· Why the post-purchase experience is your most overlooked asset👉 Learn:· How branding strategy impacts conversion rates· Why ecommerce brands must tailor messaging to each platform· The surprising power of humor in premium branding· How to create trust post-purchase to drive repeat salesIf your site looks good but isn’t performing, this episode will hit hard.🎧 Listen on:Apple: https://podcasts.apple.com/us/podcast/the-highlight-a-business-podcast-for-business-people/id1633510067Spotify: https://open.spotify.com/show/7keJX3OCN7tAta3UVC0rw4Need help marketing your business?Let's work together to build your marketing strategy.https://www.highbeammarketing.com/contact-usSign up for the best marketing newsletter of all time.https://www.highbeammarketing.com/hightlight-newsletter

High Beam Marketing can help you grow your digital revenue. Learn moreToday’s Highlight:Brad Imburgia· Founder of Ember Brand Co.· Website: https://www.emberbrand.co· Instagram: https://www.instagram.com/bradimburgia/In this episode of The Highlight, Chandler Lyles sits down with branding expert Brad Imburgia to explore why most ecommerce brands send the wrong signal and don’t even realize it.Brad doesn’t just design logos. He pulls real stories out of founders and turns them into brands that feel like something. Together, they dive into what makes customers trust you, why your childhood might shape your brand voice, and how visual design is only the surface of the real work.👉 Learn:· Why most “core values” are meaningless· The branding mistake that’s costing you premium pricing· How to create a brand that builds trust before the first click· The emotional cues that make customers convert or bounceIf your site looks good but isn’t performing, this episode will hit hard.🎧 Listen on:AppleSpotify

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🎯 Need help marketing your business? Let's work together to build your marketing strategy.https://www.highbeammarketing.com/contact-us🗞️ Sign up for the best marketing newsletter of all time.https://www.highbeammarketing.com/hightlight-newsletter

High Beam Marketing can help you grow your digital revenue. Learn more Send me your questions on Instagram. Today’s Highlight: Dan ManningOwner of Build the StoryLinkedInWebsiteWhy is storytelling the secret weapon in modern business?In this episode of The Highlight, Chandler Lyles sits down with storytelling expert and former Air Force pilot Dan Manning, founder of Build the Story. Together, they unpack the ancient roots of storytelling and how it drives real business outcomes in a noisy, tech-heavy world.👉 Learn:· Why facts don’t stick, but stories do· The two types of storytelling every entrepreneur should master· How brands like Liquid Death use narrative to dominate shelves· The step-by-step formula for telling stories that move people to buyDan shares real-world examples, science-backed insights, and powerful frameworks you can steal to elevate your brand, your pitch, or even your next meeting.🎧 Listen on:AppleSpotify__🎯 Need help marketing your business? Let's work together to build your marketing strategy. 👇 https://www.highbeammarketing.com/contact-us🗞️ Sign up for the best marketing newsletter of all time. 👇 https://www.highbeammarketing.com/hightlight-newsletter

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👉 Learn More Today’s Highlight: Caleb MajorsCo-Founder & CEO of Brothers NutsLinkedInInstagramWebsiteAmazonCaleb Majors isn’t your typical CPG founder. He and his brother started Brothers Nuts at just 14 years old. All while his family was navigating the heartbreak of his dad’s terminal cancer diagnosis. Instead of folding, he and his brother created a snack brand built on clean ingredients, family values, and grit. Fast forward to today, they are in over 300 stores and still growing.This episode is for every founder who’s bootstrapping their CPG dream and wondering, Is it worth it?💡 In this episode:· How Brothers Nuts started from a personal crisis· What retail buyers actually care about· The unexpected challenge of being “the young founder”· What founders miss when chasing store count🎧 Listen on:Apple

Spotify

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Send me your questions on Instagram. 👇https://www.instagram.com/chandlerlyles/In this episode, Chandler Lyles sits down with Pete Canalichio—a Navy pilot turned branding expert—to explore the untold truth behind brand equity, licensing, and emotional loyalty. From Coca-Cola’s licensing empire to how Apple maintains authenticity, this conversation breaks down what every business needs to know to grow without losing identity.What You’ll Learn:· How brand licensing builds revenue without killing your brand· Why emotional branding = long-term value· The dark side of partnerships & what to avoid· Coca-Cola’s cult-level brand playbook· How to evaluate creative collaborations without selling outChapters:00:00 – Intro to Branding & Marketing06:00 – Navy Pilot to Brand Expert11:57 – Brand Licensing 10117:57 – Evaluating Partnerships24:06 – What is Brand Equity30:04 – Staying True to Your Brand38:53 – Creative Collabs That Work43:57 – Licensing StrategyNeed help marketing your business?Let's build your brand strategy.👇https://www.highbeammarketing.com/contact-usSign up for the best marketing newsletter of all time.👇https://www.highbeammarketing.com/hightlight-newsletter

Send me your questions on Instagram. 👇

https://www.instagram.com/chandlerlyles/

From Health Scare to Skincare: How Barbara Jacques Built Jacq's Skincare From Scratch

In this episode of The Highlight, Chandler sits down with Barbara Jacques, founder of Jacq's Skincare, to talk about the inspiring (and gritty) journey behind building a clean beauty brand. 🚀Barbara is the Founder and CEO of Jacq's Skincare, an award-winning, science-backed, vegan skincare brand created for individuals of color.

After a personal health scare, she committed her career to building a purpose-driven company rooted in clean, non-toxic formulations and sustainability. Jacq's has received investment from Pharrell Williams' Black Ambition, been featured in Vogue, Elle, and Allure, and earned recognition from McKinsey & Company as a "Next 1B Founder."

🌿Barbara opens up about how she turned her kitchen into a makeshift lab. From self-funding with a tiny tax return to growing into retail partnerships, Barbara shares raw stories of hustle, grit, and grace.

Together, Barbara and Chandler dig deep into:

✅ Why storytelling is a traffic-driving superpower

✅ The real challenges (and scams) early entrepreneurs face

✅ How networking and community unlocked unexpected growth

✅ Navigating the tricky grant landscape (and winning big)

✅ Defining success on your terms — not anyone else’s

They also explore the importance of setting boundaries, celebrating small wins, and using social media to amplify your brand without burning out.

Need help marketing your business?Let's build your marketing strategy together. 👇

https://www.highbeammarketing.com/contact-us

Sign up for the best marketing newsletter of all time. 👇

https://www.highbeammarketing.com/hightlight-newsletter

Send me your questions on Instagram. 👇https://www.instagram.com/chandlerlyles/The Secret to Building E-Commerce Sites That Actually ConvertMost e-commerce websites are beautifully designed… and completely broken.In this episode, I sit down with Nicholas Reed, founder of 253 Media, to unpack what really makes an e-commerce site successful. From his start selling cycling socks to building a web dev agency that serves fast-growing brands, Nicholas reveals the hard truths behind Shopify, Amazon, and customer conversion.🔥 Here’s what we cover:✅ Why owning your audience beats renting it on Amazon✅ The essential elements of a high-converting website✅ How to use email marketing for long-term growth✅ Why design is overrated and functionality wins✅ The conversion-killers most brands don’t even see✅ How to build a website that educates, engages, and sellsIf you’re running an e-commerce brand—or planning to—this is the playbook you wish you had sooner.💬 Is design more important than function on a website? Let me know in the comments.🔔 Subscribe for more episodes that break down the systems, strategies, and stories behind real business growth.Need help marketing your business?Let's work together to build your marketing strategy. 👇https://www.highbeammarketing.com/contact-usSign up for the best marketing newsletter of all time. 👇https://www.highbeammarketing.com/hightlight-newsletter

Send me your questions on Instagram.AI Won’t Replace You… But This Might (with Andrew Davis)In this episode of The Highlight, I’m joined by Andrew Davis—TV producer turned marketing legend—to unpack the real implications of AI in your business, career, and creativity.🔥 Here’s what we cover:✅ Why people are afraid of AI—and how to get over it✅ The power of mimicry and training AI to reflect your unique voice✅ How to build your digital doppelganger✅ The real mistake most entrepreneurs make with AI✅ Why Lumiere’s Law explains how we adapt to new tech✅ How to start small and integrate AI ethicallyAI isn’t going away. But if you understand it—and train it well—it can become your greatest creative partner.💬 Are you using AI in your business yet? Or still on the fence? Drop a comment and let’s talk about it.🔔 Subscribe for more interviews with entrepreneurs, marketers, and innovators building the future.Need help marketing your business?Let's work together to build your marketing strategy. 👇https://www.highbeammarketing.com/contact-usSign up for the best marketing newsletter of all time. 👇https://www.highbeammarketing.com/hightlight-newsletter

Send me your questions on Instagram. The 5-Part Framework for Running a Successful BusinessRunning a small business isn’t just about hard work—it’s about working on the right things.In this episode, I sit down with Zack Estes to break down his 5 Functions Framework—a simple but powerful approach to eliminating waste, acquiring customers, and scaling a business effectively.🔥 Here’s what we cover:

✅ Value Creation – How to define what customers truly want

✅ Customer Acquisition – Why selling is just solving the right problem

✅ Eliminating Waste – The biggest efficiency killers in business

✅ R&D & Innovation – Why small businesses need to think long-term

✅ Talent & Resource Management – How to fix bottlenecks and hire effectivelyMost small businesses don’t fail because of bad ideas—they fail because they waste resources on the wrong things.📌 Watch now to learn how to identify your bottlenecks and optimize your business for growth.💬 What’s the biggest challenge in your business right now? Drop a comment and let’s talk about it!🔔 Don’t forget to subscribe for more business strategy deep dives and practical growth insights.Need help marketing your business?Let's work together to build your marketing strategy. 👇https://www.highbeammarketing.com/contact-usSign up for the best marketing newsletter of all time. 👇https://www.highbeammarketing.com/hightlight-newsletter