Send me your questions on Instagram. Most marketing campaigns fail—not because of bad products, but because of bad strategies.In this episode, I sit down with marketing expert Ed Poppe, founder of Poppe Marketing, to break down the real marketing playbook that drives long-term business growth.Here’s what we cover:✅ Why acquisition vs. retention is the ultimate marketing debate

✅ The biggest marketing mistakes brands make (and how to avoid them)

✅ How tracking and accountability can make or break campaigns

✅ The power of branded search and AI in marketing’s future

✅ Why cutting marketing budgets is a dangerous move

✅ How to optimize marketing strategies for real conversionsMost businesses don’t fail because of a bad product—they fail because their marketing isn’t working. Watch now to learn how to fix it.💬 What’s more important—customer acquisition or retention? Connect with Ed on LinkedIn.Need help marketing your business?Let's work together to build your marketing strategy. Sign up for the best marketing newsletter of all time.

Send me your questions on Instagram.Most small business owners don’t think about succession planning—until it’s too late.In this episode, I sit down with Tim Metzner to discuss why failing to plan your exit strategy could cost you everything you’ve built.🔥 Here’s what we cover:- The real reason succession planning is crucial for SMBs- How to create a ‘fires burning list’ to prioritize urgent issues- The power of an ‘ice box’ to park ideas without losing them- Why clear communication is vital for maintaining company culture- The different investment options available for SMBs- How to choose the right investor without compromising your vision- Why entrepreneurship is the ultimate force for goodTim shares his personal story about his family business, revealing what went wrong without a succession plan—and how you can avoid the same fate.👀 Watch now to learn how to secure your business’s future.💬 Agree or Disagree?Would you ever raise money or get an investor in your business?🔔 Don’t forget to subscribe for more deep dives into business strategy and entrepreneurship.Need help marketing your business?Let's work together to build your marketing strategy. 👇https://www.highbeammarketing.com/contact-usSign up for the best marketing newsletter of all time. 👇https://www.highbeammarketing.com/hightlight-newsletter

Tired of ad agencies that overpromise and underdeliver? See how we're different. Schedule your discovery call today. Sign up for the best marketing newsletter of all time. Send me your questions on Instagram. 👇 @chandlerlylesGet The Highlight on Apple PodcastGet The Highlight on Spotify PodcastDel Reid is a passionate community advocate, entrepreneur, and life-long Buffalo Bills fan. Born and raised in Western New York, he is the co-founder of the Bills Mafia movement, and the visionary behind 26 Shirts. Del has harnessed the power of sports fandom to make a tangible and lasting impact on the lives of those in need.In 2011, along with Breyon Harris and Leslie Wille, he initiated the #BillsMafia movement on Twitter, which has since grown into a dedicated online community of Bills fans. Bills Mafia has become known not only for its unwavering support of the Buffalo Bills but also for its philanthropic efforts, exemplifying the positive influence of sports fans coming together for a greater purpose.In 2013, Del took his passion for football and his desire to give back to the community to the next level by founding 26 Shirts. This innovative platform combines sports, fashion, and charity by designing limited edition, Buffalo-themed apparel. Each shirt sold donates a portion to a specific beneficiary in need. Del's commitment to making a difference through 26 Shirts has resulted in substantial donations to various charities, helping countless individuals and families facing adversity. To date, 26 Shirts has raised nearly two million dollars in donations to the community.By uniting fans under the banner of Bills Mafia and harnessing the power of passionate sports enthusiasts, Del has demonstrated the potential for sports fandom to drive positive change. However, his life goes beyond simply coining a fanbase hashtag or running a charitable business. His faith is the factor behind the love and compassion he desires to share with every person he meets.While he is proud of everything Bills Mafia has accomplished to date, he'll tell you the most important thing in his life is his marriage to his wife, Chrissy, and their two beautiful daughters.Learn More 👉 https://26shirts.com/

The cereal market is worth over $35 billion a year and is full of established players. Eoin Carrol and Truely Cereal are eating the market one bite at a time.

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Join Matt and Chandler at DealCon 2024, The Brand and Agency M&A Summit!

Matt Bodnar, founder of Eidolon Capital, joins the show to talk about the pros and cons of growing a business with M&A.

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In this video, Chandler Lyles interviews Ari Sohn from TxtCart. They discuss his entrepreneurial journey and how he ended up with TxtCart. Then Ari reveals his key to finding and connecting with prospective clients.

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Join Chandler Lyles, co-owner of High Beam Marketing, as he sits down with Kacy Maxwell, the CMO of Provisions Group. Dive deep into the world of B2B marketing, discover the strategies that industry leaders swear by, and understand why a clear message is the cornerstone of any successful campaign. Don't miss out on these insights that can revolutionize your B2B marketing game in 2024.