<p>How do you compete against a competitor who is selling an almost identical product? In this episode, the History of Advertising Podcast speaks to Judie Lannon to find out how Persil first dealt with the thorny issue of Ariel. </p>

How do you compete against a competitor who is selling an almost identical product? In this episode, the History of Advertising Podcast speaks to Judie Lannon to find out how Persil first dealt with the thorny issue of Ariel.

<p>How do you compete against a competitor who is selling an almost identical product? In this episode, the History of Advertising Podcast speaks to Judie Lannon to find out how Persil first dealt with the thorny issue of Ariel.&nbsp;</p>

Taking down the competition (part 1)

The golden age of British advertising was more than just Mad Men and liquid lunches. Every week, the History of Advertising podcast reveals the stories behind the nation’s most celebrated adverts.

Share The History of Advertising Podcast

Sign up to save your podcasts

The History of Advertising Podcast

FAQs about The History of Advertising Podcast:

How many episodes does The History of Advertising Podcast have?

The History of Advertising Podcast episodes:

FAQs about The History of Advertising Podcast:

How many episodes does The History of Advertising Podcast have?