Episode 26 - How Writing a Book Can Help Build Your Businss with Vince Massara
Show Notes
High School Teacher by day and marketer at night! Vince helps businesses get in front of their audience with copywriting, and marketing. Vince went to school for marketing, figured out he didn’t like the “textbook” approach, and decided to go to teaching. After running a business, he realized the love he had for marketing and decided to go back into that as a Hobby Hustle. At this point, he doesn’t want to leave teaching because the flexibility and his passion, but the business is getting so big that he may need to leave the job for!
When did you realize you wanted to be an entrepreneur?
Yes! But it wasn’t the typical, wake up one day and think “I want to be an entrepreneur”. Vince started his own business years ago wanting to solve problems.
Even before he started his own business, he was freelance writing in the sports industry, and then started a bow-tie fashion business.
Vince chose bow ties because in 5 years time, he thought it would be funny to look back if it actually worked, and if it didn’t, he would just laugh.
The main lesson he learned was how important content can help to explode your business
Most people who are Hobby Hustler’s are busy, and writing good content takes time! So Vince made a point that Hobby Hustler’s need to give extra attention to the way they prioritize their time.
Focusing on the content drove more leads for his bow-tie business and next thing he knew, he was appearing on the first page of Google for great search results!
Get points across in a very clear and concise way. Being an english teacher, Vince realized that his strength and passion was in writing, he double downed on that, and blew up the bow-tie business only to sell it!
Now, Vince is working with a partner on doing copywriting and ghostwriting for clients all over the world.
Get the full show notes at www.hobbyhustler.com/26 !