In this week’s episode, I interview Maddie Elise about how she uses live events to grow her online nutrition consulting business.

 

Maddie is a Registered Holistic Nutritionist, and her passion is to empower creatively driven people to be the architects of their own health. She believes that anyone who depends on their creativity and knowledge to earn a living deserves to feel what a thriving body has to offer. Her programs and coaching combine scientific nutrition practices, intuitive holistic personal growth strategies, and energy awareness to give self driven people the tools they need  for wild vitality.

She is also the founder of Gaia Smiles Remineralizing Tooth Powder, a product designed to replace your toothpaste and bridge the gap between our current understanding of the gut and the treatment of the entrance to it! Fed up with the antibacterial, chemical shit storm oral care products on grocery store shelves and unsatisfied with ‘natural’ versions of these flawed products – Maddie spent years researching and developing Gaia Smiles, a product she feels good about sharing with the people she loves.

 

In this interview, Maddie and I discuss the following topics:

* Maddie’s background as a Holistic Nutrition Practitioner

* How she started promoting her business by doing door-to-door marketing

* Working for free to help you get your business off the ground

* How Maddie plans her live workshops & talks

* Promoting your live event using LIVE Video

* How to collaborate with other small business by displaying their products during your workshops

* Why introverts can still succeed doing live workshops

* and much more…

Enjoy the show!

Show Notes

Sherry Rothwell Business Coaching

Raina Lutz

That Clean Life for meal plans

How to plan a blog post

 

Find Maddie Elise Online:

Website: maddieelise.com

Social: Facebook | Instagram

 

In this week’s episode, Lynne interviews Stefanie Di Giovanni, head of product development at Coast Protein, about how Cricket Protein fits into a system of sustainable food supply.

 

Stefanie is a holistic nutritionist and head product developer at Coast Protein. Passionate about creative cooking and nutrition; she devotes her time to experimenting with insect protein, growing fermented foods and learning Italian.

 

In this interview, Stephanie and Lynne discuss the following topics:

* Stephanie’s background as a Holistic Nutrition Practitioner

* What allergies cricket protein might can be problematic for

* The nutritional benefits of cricket protein

* Where Coast Protein’s crickets are farmed and sourced from

* and much more…

Enjoy the show!

Show Notes

Picture of a cricket farm in Canada

 

Find Coast Protein Online:

Website: coastprotein.com

Social: Facebook | Twitter | Coast Protein Instagram | Stefanie’s Instagram

 

In this week’s episode, I interview Jake Toughill to talk about sales psychology and how it can help you get more clients for your nutrition business.

 

Jake Toughill is a Direct Response Copywriter living in Greenville, South Carolina. He uses persuasive writing and sales psychology to help natural health businesses get more customers.

When not writing, Jake enjoys studying alternative health, spending time at the gym, and exploring the world with his fiancée.

 

In this interview, Jake and I discuss the following topics:

* What sales psychology is and how it can help you succeed in business

* How to find out what your target market cares about

* What cognitive biases are and how you can use them to your advantage

* How to add value to your services and increase your income with 3rd party products

* How to get started with Facebook Ads

* How to get over your fear of sales

Enjoy the show!

Show Notes

 

Marketing Mistakes That Can Hurt Your Nutrition Business – Jake Toughill

 

Find Jake Online:

Website: jaketoughill.com

 

Book Recommendations:

Influence: The Psychology of Persuasion – Robert B Cialdini PhD

Cashvertising – Drew Eric Whitman

 

 

In this week’s episode, I interview Sherry Rothwell, weight loss mentor, and business coach, on how to enroll new nutrition clients in 7 easy steps.

 

Sherry Rothwell is a holistic nutritionist (RHN), weight loss mentor and business coach for holistic nutritionists and health coaches.

After healing herself with alternative medicine, Sherry discovered a passion for holistic nutrition. Since then, Sherry has been working in the natural health field (20 plus years!) – from managing health food stores, ‘doula’ ing, owning her own holistic natural mom and baby store – to being an instructor at the Canadian School of Natural Nutrition. 

Sherry believes that helping people truly assume responsibility for their own health rests on being able to translate intellectual knowledge into inspiring and paradigm changing diet, lifestyle and mindset shifts – all systematized to get results inside of situationally specific niched based health programs!

 

In this interview, Sherry and I discuss the following topics:

* How Sherry became a Holistic Nutritionist after struggling with her own health

* Why finding your niche should be the first step you take before starting your nutrition practice

* What tools you need to start a profitable business without going broke

* What the Client Enrollment System is and how it works

* How to learn from prospects and clients to improve your program

* How to package your nutrition services to serve your niche market

* and much more…

Enjoy the show!

Show Notes

 

Find Sherry Online:

Website: www.nutritionwisdom.com

Social: Facebook Group | Facebook | Twitter | Instagram

 

Book Recommendations:

Paul Pitchford – Healing with Whole Foods

Lesley Tierra – Healing with the Herbs of Life

Susan S. Weed – Healing Wise

 

People To Follow:

Kendall SummerHawk

Shaunda Sumpter

Katrina Ruth

 

In this week’s episode, I interview Krista Goncalves, Professional Copywriter & Business Coach, on how to write your own website copy and blog like a pro.

 

Krista Goncalves is a former Holistic Nutritionist, turned Copywriter & Brand Clarity Coach for Health & Wellness Practitioners.

She lives in Kelowna BC with her husband and two young, active kids. 

When she’s not writing (or being a complete word-nerd), she’s outdoors hiking, paddleboarding or doing bootcamp in the park or on a beach!

While Krista enjoyed her combined 10 years as a Fitness Trainer, Bootcamp company owner & Women’s Health Expert, she’s now incredibly passionate about helping other Health Pro’s to “juice up their online businesses” with her blog & web content writing, and business coaching resources on her own website and blog: Making Lemonade with Krista Goncalves.

In this interview, Krista and I discuss the following topics:

* How Krista shifted from being a Nutrition Practitioner to being a full-time Copywriter

* What the main differences between copywriting and blogging are

* Why you need a blog for your business, even if you practice mostly in person

* How to write your first blog post as a new business owner

* How often you should post on your nutrition business blog

* What your visitors should find on your “about me” page

* Why being authentic in your writing can help you convert visitors to potential clients

* How to overcome the fear of writing for your website and your blog

* and much more…

Enjoy the show!

Show Notes

 

Find Krista Online:

Website: kristagoncalves.com

Social: Facebook | Twitter | Instagram

Book Recommendations:

The Perfect Day Formula – Craig Ballantyne

The Guide to Elevating Your Wellness Brand in 3 Actionable Steps – Krista Goncalves

 

In this week’s episode, I interview Shelley Ugyan, Best Selling Author, and Cognitive Behavioural Specialist, on how to lead a successful discovery call with clarity, openness, and confidence.

 

Shelley is a board-certified health counselor, Masters Counselling, CBT specialist, and successful solopreneur who helps transform the lives of coaches all over the world. Shelley’s work as a mindset strategy coach for online entrepreneurs transforms the income and lifestyle of coaches who are looking to align their soul’s purpose, get out of their own way once and for all and master the game-changing foundations that help them THRIVE in their business.

Shelley empowers coaches to unite SOUL with STRATEGY to master absolute clarity, confidence and success in their business to solidify those 5 figure months (and sometimes WEEKS) in a way that FEELS AMAZING! Her background as a certified educator, Best Selling Author, Cognitive Behavioural Specialist, and trauma hypnotist bring an element of compassion, clarity, and purpose to her work and her motivation and DRIVE is contagious!

Shelley’s clients include coaches and therapists around the world, who are celebrating their own huge successes including thousands of online sales and business scaling for multinational success.

In this interview, Shelley and I discuss the following topics:

* Why the discovery call is such a key part of running a successful nutrition business

* The #1 mistake that practitioners make during the discovery call

* What to do before a discovery call to show up confident and prepared

* Why you need to set boundaries around the call to avoid getting stuck

* How to use Active Listening to connect emotionally with your prospect

* Why you should avoid scripts for the initial consultation

* How to deal with the “money objection” without buying into the prospect’s story

* How to challenge your prospect’s statements in a respectful and positive way

* What to do when a prospect says “I want to think about it”

* and much more…

Enjoy the show!

Show Notes

 

Find Shelley Online:

Website: shelleyugyan.com (click here to access her discounted coaching program)

Social: Facebook | Twitter | Instagram

Book Recommendations:

I Need Your Love – Is That True? by Byron Katie

The Fire Starter Sessions by Danielle Laporte

Millionaire Mindset by Jason Mark

You Are A Badass At Making Money by Jen Sincero

Mentors and Influences:

James Stabler

Back when we started working on Hub in January of 2017, having a podcast seemed like an impossible task. We didn’t have the technical knowledge nor did we have the time to learn it. We were too busy building what you now know as the Hub.

Today, we’re lucky to be running a platform that supports over 600 nutrition practitioners in their efforts to streamline their businesses and provide their clients with the best experience possible.

Lynne mentioned the idea of the podcast a few months back. This made me very excited but also scared the hell out of me. It took me a couple of months to get my head wrapped around the idea, and last month (January 2018) I said: “let’s do it”.

We planned to have the first episode recorded and published by the end of February, which we somehow managed to accomplish. I’m slowly learning that putting seemingly impossible deadlines on scary projects forces you to actually get things done when you might otherwise be too scared to move forward.

In this first episode, Lynne and I discussed the following topics:

* What got Lynne interested in Nutrition in the first place

* Why she decided to make a career out of it

* What she struggled with the most when she started consulting

* Why she shifted her consulting model and how it impacted her clients’ results

* How the idea of the Hub came to her

* What problems we ran into during the early days of the Hub

* Where we are now and what we have planned for the next few months

 

We’re very excited to bring you this first episode and we look forward to many more to come. In the future, we’ll be interviewing experts in the fields of business, marketing, copywriting, consulting, psychology, nutrition, and more. Our goal is to bring you the best information possible to succeed with your nutrition business.

If you have any guest requests or suggestions, we’d be happy to hear them!

PS: the quality of this recording isn’t perfect, so please excuse us for this one. We’ll do better next time 😉

Enjoy the show!