With 24/7 news infotainment cycles, just about any and every word from the famous gets recorded and raced around the world within hours of delivery. Today's new breed of celebrity can settle scores through multiple forms of multi-media. But at what cost? When one of Hollywood's oldest codes is broken, all eyes and ears perk into action. Now the Saloon pours another shot, soaking in the statements that spin around the world, making and breaking careers in seconds.

For years, when considering the story and events in a motion picture, audiences were left with only the information provided between the start and finish of a film. Then came the novelization, which created a new market for expanded material based on movies. Radio Dramas, Comics and Sequel Novels would also follow this trend, lending new stories to Blade Runner, Star Wars, Aliens and more. Now a major film property has the luxury of having video games, graphic novels and animated films to help expand and deepen the stories they want to tell. Cracking open this vault of extra material, Andy and John add another chapter to the expanding universe of Apocalypse Hollywood and dive into one of the industry's most exciting and growing trends.

It came. It saw. It leaped from the screen and conquered. The next level of the 3-D cinema experience sprang into audiences laps and within six weeks, scored a quick two billion dollars. Now the AVATAR effect has jumped into full green light mode -- with new announcements weekly about the latest Hollywood films making the 11th hour 3-D changes to their production. Will this new wave of "wanna be 3-D" satisfy the newly enriched Pandora crowd or could this be the exact type of quick cash-in that drives 3-D back to the benches. With glasses on and eyes wide open, Andy and John take another look at the newest chapter in the 3-D saga.

From iPods to iTouch to iPhone, the development team at Apple has continued to meet and greet the challenges of 21st century portable entertainment devices. Now in the year we make contact, the iPad is unveiled to the world, combining portable and personal needs with the latest in future tech. Has Apple entered the next level or is this just another cool toy? Join Apple geeks Andy and John and they unwrap the promise of "something wonderful"

From one year, to six months, to three months, the release window schedule for home video entertainment has always been in an ever changing flux. When DVD sales skyrocketed, the goal of getting movies into the hands of customers faster and sooner became a Hollywood battle cry that reaped millions in profit. Now Warner Bros. has stepped forward to alter that schedule once again, but this time for the Netflix rental market. With a new 28 day hold on all new releases for Warner titles at Netflix, customers will now have to play the waiting game once again or seek out alternative rental or purchasing methods. Is Netflix being left out? Or are new releases only a pawn in a larger Netflix endgame? Fresh off the headlines, Andy and John break open the Netflix/Warner deal and drink up the details, discovering all kinds of incentives inside the bottle.

The spider sense is tingling and the warnings are now clear: Spider-Man 4 is no more. Creating a new web of intrigue, Sam Raimi has left the production of what was to be his final Spider-Man film and in his place a new script and re-boot concept awaits. Will this be the end of Spider-Man? A new beginning? Grab the empty seat at the bar as your friendly-neighborhood gunslingers break open the Daily Bugle and spin into action.

Product placement in motion pictures and television is nothing new. It is a full time enterprise, up and running for years, aimed at squeezing every bit of potential branding into and around a product that will be seen by millions. Now the next wave of opportunists have arrived, ready to be seen. Jumping into the fray with his Brett Ratner Brands, the Rush Hour director has taken a creative step into the world of directing brands into movies, using his knowledge and expertise to ensure that Hollywood's characters and products carry a "RatnerBrand" seal of approval.

To redux, or not to redux? That is the question facing David Cronenberg as new reports surface about the auteur's interest in re-helming the remake of his remake of THE FLY. After creating and playing in the world of Brundlefly for the big screen and the stage, does Mr. Cronengerg have a new formula to experiment with?

From Mickey to Magneto, the rich history of characters from Disney and Marvel has populated imaginations for generations. Now for the first time, the Marvel crew are joining the Mouse House to help expand Disney's growing reach into youth culture and beyond. Is this a desperate sale? A quick dip for cash? Or an elaborate move that will give the Marvel heroes the home they need to succeed?

From optical, to model to full computer generated image, the magic of visual effects has allowed filmmakers to add new levels of fantasy and realism to storytelling on film. But then the storm of the 1990's arrived pushing this unique speciality into the forefront. Now CGI has become the top billed star in Hollywood. Who needs story when you've got millions of terabytes to feed? The early fun, fascination and wonder has become a full P.T. Barnum experience of cinematic chills and thrills...and little else. Running for cover without an umbrella, Andy and John try to survive in an all digital rainstorm of sound and fury...signifying nothing.