Craig is the founder and CEO of SalesNexus.com, a leading CRM, marketing automation and lead generation solution for sales teams from 10 to 100. He’s also the author of “Inside-Out Selling”, a guide to growing and managing sales teams.

Prior to founding SalesNexus, Craig spent 15 years building and leading sales teams selling multi-million dollar, multi-year contracts to energy companies such as ExxonMobil, BP, Shell and Chevron.

This is always a big topic of discussion, especially for service-based business owners.

Should I bring on contractors or should I make the leap and invest in employees.

There are many variables to weigh which I share in today's episode...but at the end of the day, it depends on what kind of business you want to build and how much control you want to have.

One of the mottos that I've lived by since starting my first business is always serve before selling.

Putting people before profits.

The GOLDEN RULE: Treating your customers (and everyone) the way you want to be treated.

Having massive empathy for them. Respecting their time. Understanding their problems.

In today's episode I share with you a real-life example of how this can hurt you...even when you don't realize it.

Chris Tuff is the author of USA Today bestseller The Millennial Whisperer. In his book, Chris offers research-based, time-tested strategies for bridging communication gaps between Millennials and the rest of the workforce.

With Millennials on track to make up 75% of the workforce by 2030, it’s crucial for employers to harness the strengths of this generation and help develop strong leaders for future generations.

Without systems and process in place, your business has no chance.

Your business is worthless.

However, once you put them into place, your business is still worthless unless you actually give them to people to implement them.

Many business owners get all pumped up about the systems & processes they created.

Yet they never actually do anything with them.

In today's episode, I share with you what you need to do with them in order to build a business that can thrive without you.

This might be earth shatter but the best way to turn your customers into raving fans of your business is...

The Golden Rule!

Treat your customers the way you want to be treated.

In 2019, the economy has been humming along for almost 10 years...which inherently makes people lazy and entitled.

In today's episode I share with you six things you need to do consistently to create raving fans and protect your business from an economic downturn.

If you think of the word "boundaries", the least likely thing you'll think of next is "freedom".

However, the opposite true!

For example, with our customers, when we started our business, we said YES to everyone who would give us money.

We just needed to stay busy, we needed the revenue, we needed the customers.

However, at some point, once you've dialed in your ideal customer, you need to start building boundaries...and saying NO to customers who suck.

Ty is the founder of Leadership Inc., a speaking and training company with a mission to empower individuals and organizations to challenge their status quo, cultivate exceptional relationships, and compete in extraordinary ways. He’s changing lives – one leader at a time.

Ty has traversed the world speaking to tens of thousands of audience members transforming the lives, careers, and business practices of leaders from some of the most recognizable brands in the world.

The product or service that your business sells to your customer is a commodity.

How you deliver your product or service is not.

How you deliver is your unique selling proposition.

The key to determining your Unique Selling Proposition and proper messaging is to LISTEN to your customers.

In today's episode, I share with you how we were able to listen to our customers in order to create clear messaging...which allows us to attract our ideal customer.

When we started our business we had grand plans! We had the vision of what life would look like when we "made it".

And then reality set in. We started grinding and before we know it, we're working sun up until sun down...and our only goal is to survive the day.

So what I want to challenge you with in this episode is to start using the filter "is what I am doing getting me closer to my goal?"

If not, why are you doing it?