Don't be afraid to try something new.

For the past 6 months or so, I've heard more and more people talk about Alexa is the next frontier.

Finally, today I have officially launched my first Alexa Flash Briefing.

I rather have tried it and failed instead of not doing it and regretting the "what if".

Yes, our time is very valuable. But if you have that thing that you've always wanted to try or implement, do it!

You don't want to have regret.

Glenn Mattson is President of Mattson Enterprise Inc., a consulting and training firm specializing in sales and management productivity and effectiveness..

Glenn helps individuals who are on their own, or part of a larger organization, overcome the roadblocks keeping them from reaching their definition of success. He feels if you know the "Why" you can overcome the "How." Glenn follows a simple process of defining where his client wishes "to be" in comparison to his/her current "as is" status.

When you think of freedom, you definitely don't think of boundaries.

If anything, it seems like it would be the exact opposite!

But in business, the stronger the boundaries, the more freedom you'll have.

In today's episode, I share with you how we're setting up boundaries in our local business to increase our freedom while serving the customer even better!

Every day that you keep going is another day that somebody else quits.

This is so true in podcasting and in business.

I share with you my lessons learned from getting to 250 episodes to inspire you to keep going.

If you have the proof of concept, passion, patience and provide a great service, you will win.

It will probably just take longer than you would like.

And that's okay.

That means there's more opportunity.

Because most people quit before they make it there!

I see way too many businesses who only post on social media when they have something to sell.

"HEY! Buy my stuff. I'm the best!" is not a sales tactic.

So the next time you go to try and sell something on Facebook ask yourself this question:

"Why do YOU go on to social media?"

The answer is definitely not to buy anything.

So the next time you go to post as your business on social media, put yourself in the customer's shoes and treat them the way you want to be treated.

In almost all small business industries, January & February are some of the slowest months.

You can sit back and not do too much with the excuse "well, nobody else is doing anything, I'm going to follow suit."

OR

You can double down and use this precious time to work ON your business.

Start focusing on building a foundation, putting the systems/processes in place so you're ready to GROW with much less stress.

I share with you what we're doing during the winter for both of our local businesses

If you don't know WHY you're doing something then what's the point in doing it?

You can take this with you no matter what you're doing in business (and in life).

Whether it's strategic planning, hiring, sales or leadership, the WHY is so important.

Once you know your WHY then it's a lot easier to put an actual plan in place to get to where you want to go.

In today's episode I share with you two examples of how we are using this in our landscaping business.

Monica Shah teaches entrepreneurs how to turn the work they love into a profitable, sustainable business.

She walks women through a step-by-step process of building, growing and expanding their businesses to six figures and beyond.

Before starting her own company, Monica worked as a brand manager for L’Oreal Paris. She now runs a seven figure coaching company and shows women entrepreneurs how to create a profitable, sustainable business that’s designed around their ideal lifestyle.

It's time to stop doing what everyone else is doing.

It's time to start putting the "social" back into social media while putting your customer's best interest first.

Focus on providing value, establishing your authority as the expert while building your know, like and trust factor.

Don't be scared to give away all of your business "secrets". If they are looking to hire you, they don't want to DIY anyway.

Take the time to build the content strategy with a repeatable, automatic system.

We all have our big goals for the year!

Yet, we don't actually set aside time in our business to work on those goals on a regular basis.

We think and hope that it will just happen if we keep at it another year.

And, by the end of January we are 100% back into our old habits of reacting.

First, we have to start protecting our time and creating space to work on our goals.

Otherwise, 1000 other things will find a way to take up that time.

The easiest way to do that is with time blocking!