The Hook with Katie Kempner

Katie brings on Jeff Benjamin of CP+B. Ready to take on the challenge of reinventing interactive advertising, Jeff joined Crispin Porter + Bogusky at the end of 2003. At CP+B, Jeff is working on brands that include Burger King, Volkswagen, Coca-Cola, Virgin Atlantic Airways, Method, and GAP. Prior to CP+B, Jeff worked at Goodby, Silverstein & Partners where heworked on Hewlett-Packard, Saturn and Goodyear. Before Goodby, Jeff began his career at Modem Media specializing in GIF banner optimization. Jeff has been recognized nationally and internationally winning every major interactive award. In his first year at CP+B, Jeff won Best of Show at the One Show, the Grand Clio, and the Grand Prix at Cannes. His work has been showcased in publications including the Wall Street Journal, New York Times, Time Magazine, Newsweek, Communication Arts, Graphis and the Art Directors Club.

Eric Yaverbaum, Managing Partner and Client Services Director for Lime. Just to give you a little bit about Eric and there’s so much to say, he brings more than 25 years of experience to PR. He’s counseled a wide range of clients from Sony, IKEA, where I first had the pleasure to meet him, Domino’s Pizza, Bell Atlantic, H&M, and American Express. Prior to Lime, he had his own agency Jericho Communications for 21 years, which he actually merged with Lime and he’ll tell us about that. He’s also an accomplished author having written several books including Public Relations Kit for Dummies. Eric was named one of the five heroes in the PR business by PRWeek in 2005 for his grassroots campaign called “Walk a Mile in My Shoes”, which successfully influenced the House of Representative’s vote to pass the increase in governmental spending on stem cell research and so much more.

Publishing the magazine Entertainment Weekly and the magazines publisher Scott Donaton talks to us about what he does to lead the magazine as Americas leading consumer magazine of entertainment and popular culture.

Teressa Iezzi, Editor of Creativity Magazine, discusses Creatve Management Roles in Ad Agencies and why there are not more women holding top-level creative postions in ad agencies, plus she tells us about the redesign of Creativity Magazine and Creativity Online, plus she previews the upcoming IDEA Conference.

Talking Marketing Change, Consumer Behavior and Brands with Rob Walker, the author of Buying In: The Secret Dialogue Between What We Buy and Who We Are, and he talks to us about the change of marketing and the decline of the value of the 30 second ad, plus he discusses the Amercian Apparel Ad Controversy.

Advertising Week 2008 Executive Director Matt Scheckner previews North Americas largest gathering of advertising and media professionals and it brings together individuals from a broad range of disciplines to participate in discussions, conferences, panels and other special events designed to highlight the issues facing the industry and celebrate its societal contributions.

Talking Streaming Media with Mike Smith, CMO of AmericaFree.TV, a provider of Internet TV services offering 20 channels of free content, he tells us about the technology that they use and the kind of programming that they are working on.

Advertising Industry Reporting with Advertising Age Editor at Large Matt Creamer as he discusses integrity and responsibility of journalists and bloggers when it comes to the reporting process including coordinating with PR Sources and filing accurate stories.

Part 2 of Katies interview with Ajaz Ahmed , chairman and cofounder of AKQA, and he discusses his work with great brands and clientele, plus he gives his take on what entrepreneurs need to do to build new businesses. We also hear his take on the role of social networks on marketing and branding

Discussing Digital Marketing Brands with Ajaz Ahmed , chairman and cofounder of AKQA as he tells us about what the future holds for AKQA, break down his leadership strategy, plus the opportunities of working with incredible clients and brands.