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The Hook with Katie Kempner is one of the hottest shows in our outstanding lineup of business radio programming. The Hook charts the territory where advertising and public relations meet. Each Tuesda... more
FAQs about The Hook with Katie Kempner:How many episodes does The Hook with Katie Kempner have?The podcast currently has 52 episodes available.
December 11, 2007Top Ten Guerilla MarketersBrandweek Magazine West Coast Bureau Chief Becky Ebenkamp talks about the current issue which lists the the top ten guerilla marketers of the year and talks about her changes working for the magazine including starting an experiential blog....more30minPlay
November 20, 2007Jon Fine of BusinessweekKatie Kempner talks with Businessweek columnist Jon Fine, about all things media related. He gives his prediction on the future of the Wall Street journal and why US Weekly won’t bow to TMZ.com or Perez Hilton....more35minPlay
October 23, 2007Ad Council CEO Peggy ConlonKatie Kempner welcomes Ad Council President and CEO Peggy Conlon to discuss her background with the organization that mobilizes yearly more than $1.7 billion of advertising time and space, the creative services of over 50 major advertising agencies, and related financial support from hundreds of corporations in order to create such successful campaigns such as Wildfire Prevention with Smokey the Bear and the United Negro College Fund....more31minPlay
October 16, 2007Publishing Writing and AdvertisingDirector of Cultural Radar for Crispin Porter and Bogusky John Windsor discusses his background in publishing and writing books to joining the advertising firm....more33minPlay
August 14, 2007Public Relations and MarketingSamantha DiGennaro, who runs launched the public relations and marketing communications boutique, DiGennaro Communications (formerly HYPR), talks to Katie about public relations and marketing communications....more41minPlay
July 24, 2007Theresa Howard of USA TodayTheresa Howard covers advertising for USA TODAY and writes the weekly Ad Track feature. Before coming to USA TODAY five years ago, she was a senior editor covering marketing news and strategy for Brandweek magazine. She has an MBA in marketing from Baruch College....more43minPlay
June 12, 2007Media-Neutral AdvertisingElspeth Lynn and Lorraine Tao are two creative powerhouses who along with Andy Macaulay opened media-neutral ad agency Zig. Elspeth and Lorraine tell us about Zig. ZiG has accumulated an admirable client roster including IKEA, Molson, Unilever, W Network and Lavalife....more52minPlay
May 29, 2007Cannes Lions 2007 recapA Recap of the 2007 Cannes Lions International Advertising Festival as Susan Lilley from USA Today is back from the event and tells us all about what we missed....more53minPlay
May 08, 2007Best Communications StrategiesKatie Kempner disects the best communications strategies with Beverley Hammond, President of Veritas Communications....more54minPlay
March 27, 2007Role of Advertising in Online MediaSteve Hall from Adrants helps Katie breakdown advertising’s role in consumer-controlled media, the integration of public relations and advertising, the future convergence of media and the decline of traditional media....more50minPlay
FAQs about The Hook with Katie Kempner:How many episodes does The Hook with Katie Kempner have?The podcast currently has 52 episodes available.