The hottest market segment in the cannabis industry with Pranav Sood, Founder, and CEO of Trellis. Seed-to-sale is arguably the hottest market segment in the cannabis industry. My next guest’s company is one of the hottest startups in the cannabis industry thanks to a seed round of funding that was led by Snoop Dogg’s venture capital firm, Casa Verde Capital. Trellis has origins in Toronto but was recently accepted into and subsequently funded by the Gateway Accelerator program in Oakland, California.