Welcome to this week’s episode of How Things Grow! In this episode we dive into the mechanics of ‘invite a friend’ flows - or referral marketing, testing ideas quickly and much much more. My guest today is the amazing Dominic 'DistroDom' Coryell. Dom founded his first company GarmentValet while he was still in college. He then founded the Talkable, which is one of the leading referral marketing companies in the world. He then became a partner at 500 startups, in which capacity he advised hundreds of startups on their growth. In his most recent role, he works as the VP Growth for the global shopping platform Grabr. Every time I meet him, he’s working on multiple new ideas and projects. In today’s episode, we talk about so much. We dive into how Dom recommends testing ideas quickly with minimal engineering effort. Dom gives some great examples, including one where he nonchalantly started a food delivery business over a weekend. We talk extensively about referral marketing - the ‘invite a friend’ offers that you see all over the internet and on your phones. We explore why the ‘invite-a-friend’ offers work, and how some of the smartest companies in the world structure their invite-a-friend referral programs so as to make a dramatic difference in their businesses. This is very much a masterclass on referrals - or invite-a-friend flows, which can often be innocuous yet very powerful parts of most digital businesses today.
Check out the full transcript and show notes here:
https://howthingsgrow.co/invite-a-friend-flows-referral-marketing-dominic-distrodom-coryell/
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