Your database of email subscribers stands to be one of your small businesses' biggest digital assets. These are people that have opted to hear from you. They want to be part of your tribe. An engaged email subscriber base will engage with your content and there is a good chance, if they are opening your emails regularly and value the content, that they will buy from you. Multiple times even!

Given the value of this asset, it makes sense to keep it clean and current so that you are not wasting your precious time and money talking to people who are not reading!

I explain exactly how you can do this in this ep of snack time. 

Join us in the How to do Marketing group in Facebook.
Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/ 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.