There is more to your pricing than meets the eye. While making a profit is necessary, your price will also play a role in the perception of your brand in the mind of your consumer. In this episode, I talk through some of the important pricing considerations from a marketing perspective.

Learn how to drive traffic to your website using Google Ads with Ilana Wechsler from Green Arrow Digital

Not every small business owner needs a marketing consultant. In this episode, I share my thoughts around when I think the investment in a marketing consultant is warranted. 

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Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/ 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Nimarta Verma joins us in this episode to talk to us about the importance of positioning your brand. Nimarta shares some really practical and simple suggestions that you can follow to come up with a point of difference for your business. She also talks you through a five-step process that you can follow to define your small business brand.

Award-winning podcast producer, Rachel Corbett goes through everything you need to know about creating a successful podcast for your small business in this episode of the How to do Marketing Show.

When it comes to understanding how to better communicate with your target audience, it definitely pays to be curious. In this episode I talk about the importance of asking your customers questions until you know enough answers.

Videos are such a great way to help your audience get to know, like and trust you. Cristian Trujillo from Creative Creations TV answers all of your questions about how to create professional and impactful marketing videos.

A beautiful product that fills a gap in the market is always going to be much easier and more cost effective to convince people to buy. By ensuring that your product is priced correctly and it is easy for your customer to get their hands on, it becomes even easier to influence people to not only buy the product, but to start talking about it. Sarah Shepherd shares her insight on how to encourage strong growth by getting your 4 P's just right.

How do you engage people from a marketing point of view in a conversation around death? With a death cafe of course! In this episode, we are chatting with Simon Graham who sits on the Australian Marketing Institute NSW committee with me. And we explore the topic of community engagement.

Without our customers, we don’t have a business, so it makes sense that we should make the effort to occasionally check in with them to make sure they are happy campers. Otherwise how on earth do we know if we are delivering an experience that has them singing our praises from the rooftop or if we perhaps have room for improvement?