The How To Podcast Series - Podcast Co-Hosts, Practical Podcasting Tips, and Podcast Community

The How To Podcast Series - Podcast Co-Hosts, Practical Podcasting Tips, and Podcast Community

By Dave Campbell - Podcast Coach, Cheerleader and Podcast Community AdvocateEducationHow To
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The How To Podcast Series - Podcast Co-Hosts, Practical Podcasting Tips, and Podcast Community episodes

  • BONUS - Listener Message from Debbie McCulloch, Host of Older and Bolder

    BONUS - Listener Message from Debbie McCulloch, Host of Older and Bolder


    Debbie and I met on a UK Podcasters Meetup, two Canadians in a room full of UK Podcasters! Are you putting yourself out there and getting in front of others that have no idea who you are? If you spend all of your time in Social Media only speaking with your followers? Getting in front of a bunch of people that haven't met you yet is a GREAT WAY to grow yor audience!


    Check out Debbie's podcast, if you are older and want to be bolder, you need to subscribe to this great podcast!!

    Here is the Pod.Link to Debbie's podcast!

    https://pod.link/1674808395


    Tell the How To Podcast Family about your show just like Debbie - head over to HowToPodcast.ca and leave me a voice message right there on the website using the Speak Pipe Link! Be sure to say the name of your show and your website when you leave your message!!


    https://howtopodcast.ca/

    13 min
  • BONUS - Listener Message from Anthony Vivino - Host of the Have You Ever Wondered What Happened Podcast

    BONUS - Listener Message from Anthony Vivino - Host of the Have You Ever Wondered What Happened Podcast

    Anthony Vivino, Host of Have You Ever Wondered What Happened Podcast left us a message!
    This podcast explores events after the dust has settled and the headlines have faded. Sometimes "fade" is purposefully controlled by big media, known as the "information cycle." Fade is also caused by lack of interest on the part of society. Fade can be completely understandable and we move on from those things... But sometimes things are amiss. There can also be a middle ground where the fade seems to be understandable but it really shouldn't be! These are stories that seem to be the best ones. In this podcast, it is my goal to spark curiosity and answer questions about these subjects.
    https://music.amazon.com/es-us/podcasts/5785c590-c88f-4733-aa16-d49719508526/have-you-ever-wondered-what-happened

    We are more than just Pod Pals, we are a Pod Family! Thanks for your support!

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    https://howtopodcast.ca/

    13 min
  • E138 - Apple Seed Series - Impact Your Podcast by Doing Your Research and Preparation - Part 3

    EPISODE 138 - Apple Seed Series - Impact Your Podcast by Doing Your Research and Preparation - Part 3


    let's delve deeper into the "Research and Prepare" aspect of podcasting, along with three actionable tips to implement for impactful results:

    Thoroughly Research Your Topic: In-depth research is the foundation of a compelling podcast message. Here's how to enhance your research process:

    • Diverse Sources: Gather information from various credible sources such as books, peer-reviewed articles, reputable websites, and expert interviews. This ensures a well-rounded perspective on the topic.
    • Fact-Checking: Verify facts and statistics before presenting them on your podcast. Inaccurate information can undermine your credibility and trust with the audience.
    • Stay Current: Keep your knowledge up-to-date by following the latest developments in your field. This helps you provide accurate and relevant information.

      • Create an Outline: An organized structure is essential to keep your podcast message coherent and engaging. Consider these steps when creating your outline:

      • Introduction: Hook your listeners with an attention-grabbing intro that clearly states the episode's topic and purpose.
      • Main Points: Divide your episode into several main points that support your central message. Each point should be distinct and contribute to the overall narrative.
      • Examples and Stories: Use real-life examples, anecdotes, or case studies to illustrate your points and make the content relatable.
      • Expert Insights: If applicable, integrate insights from interviews with experts or thought leaders in the field to provide depth and credibility.
      • Transition and Flow: Use smooth transitions to guide your listeners from one point to the next. A logical flow ensures that your message is easy to follow.
      • Conclusion: Summarize the key takeaways, restate your central message, and encourage action or reflection from your listeners.

        • Actionable Tips for Results:

        1. Develop a Research Routine:

          • Allocate dedicated time for research before recording each episode.
          • Create a repository of reputable sources that you can refer to consistently.
          • Set up Google Alerts or subscribe to newsletters to stay informed about the latest developments in your field.

          • Fact-Check and Cross-Reference:

            • Verify information using multiple credible sources before including it in your podcast.
            • Cross-reference data and statistics to ensure accuracy and avoid potential misinformation.

            • Engage with Experts and Thought Leaders:

              • Reach out to experts for interviews or collaborations to provide authoritative insights.
              • Prepare thoughtful and relevant questions that encourage in-depth discussions.
              • Properly attribute and reference expert contributions in your podcast to maintain credibility.

                • By diligently researching your topics, creating a well-structured outline, and implementing these actionable tips, you'll elevate the quality and impact of your podcast's message. Listeners will appreciate the depth, authenticity, and value you bring to each episode, fostering a loyal and engaged audience.

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                https://howtopodcast.ca/

                15 min
              • E137 - Apple Seed Series - Impact Your Podcast by Crafting a compelling message for your podcast episodes - Part 2

                EPISODE 137 - Apple Seed Series - Impact Your Podcast by Crafting a compelling message for your podcast episodes - Part 2


                Crafting a compelling message for your podcast episodes is crucial for engaging your audience and making a lasting impact. Here's an expansion on the points you mentioned, along with three actionable tips for podcasters to implement:

                1. Develop a Clear Central Message: Your central message serves as the anchor for your entire episode. It's the main takeaway you want your listeners to remember. To create an impactful central message:

                • Focus on Specificity: Narrow down your topic to a specific angle or theme. Avoid being too broad, as this can dilute your message's impact. For example, instead of discussing "healthy living," you could focus on "simple dietary changes for increased energy."

                • Use a Thesis Statement: Craft a concise statement that summarizes your episode's main point. This thesis should guide your content and keep you on track throughout the episode.

                • Consider Your Audience's Needs: Align your central message with your audience's interests and pain points. What problem are you addressing or what value are you providing to them?

                  • 2. Use Storytelling: Storytelling adds a human touch to your podcast and helps your message resonate with listeners on a personal level. Here's how to effectively use storytelling:

                  • Share Anecdotes: Share personal anecdotes related to the topic. Personal stories create a connection with your audience and make your content relatable.

                  • Case Studies and Examples: Use real-life case studies or examples to illustrate your message. Showcasing how others have experienced your message's impact adds credibility and relevance.

                  • Emotional Appeal: Incorporate emotions into your stories. Emotions help listeners connect with your message and remember it better.

                    • Three Actionable Tips for Podcasters:

                    1. Develop a Story Bank: Create a repository of stories, anecdotes, and examples relevant to your podcast's niche. Whenever you're preparing an episode, you can draw from this bank to make your content more engaging.

                    2. Practice the Rule of Three: Structure your central message with three main points or examples. The human brain tends to remember information in threes, making your message more memorable.

                    3. Craft Compelling Introductions and Conclusions:

                    • Introduction: Start with a hook that grabs your listeners' attention. It could be a thought-provoking question, a surprising fact, or a teaser about what's to come.
                    • Conclusion: Summarize your central message and key takeaways. Reiterate the value your listeners will gain from applying the message in their lives.

                      • By developing a clear central message and using storytelling effectively, you can create podcast episodes that captivate your audience and leave a lasting impact. Remember, consistency in applying these techniques and continuously improving your storytelling skills will contribute to your podcast's long-term success.

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                      https://howtopodcast.ca/


                      12 min
                    • E136 - Apple Seed Series - Impact Your Podcast by Defining Your Purpose and Your Audience - Part 1

                      EPISODE 136 - Apple Seed Series - Impact Your Podcast by Defining Your Purpose and Your Audience - Part 1

                      “You can count the seeds in an apple, but you can't count the apples in a seed.”
                      ― Karen Jensen

                      "Unlocking the Power of Mission Statements for Your Podcast: 5 Crucial Elements to Craft a Compelling Mission Statement

                      So, you're on a mission to create a powerful mission statement for your podcast, right? Well, you're onto something big! Crafting a mission statement isn't just about inspiring words or a lofty vision; it's a strategic tool that keeps your podcast on course and resonates with your audience. As TIME Magazine puts it:

                      "Mission statements may seem overused and unimportant, but a well-crafted one can help you define your podcast, establish your brand, and guide your content strategy."

                      With that in mind, let's dive into the 5 essential elements of a mission statement that will steer your podcast in the right direction and ensure your best episodes are yet to come:

                      #1: Purpose

                      What's the core reason your podcast exists? Remember, your mission statement isn't a vision statement; it's about what sets your podcast apart and the value it offers right now, beyond just the content you provide.

                      #2: Expertise

                      What makes your podcast exceptional? What expertise, strengths, or advantages distinguish you from the rest? Even if you're continually improving, capture your core abilities in your mission statement.

                      #3: Inspiration

                      Your mission statement should inspire and motivate your listeners, especially during challenging times. The words you choose should convey the inspiration behind your purpose and expertise.

                      #4: Clarity

                      Balancing functionality with conciseness is crucial. Your mission statement should be clear and easy to remember while including all necessary components.

                      #5: Legacy

                      Consider what your podcast is known for and what you aspire to be known for in the future. Your mission statement should capture your essence and your vision for the long term.

                      Remember, mission statements aren't set in stone. Just like podcasts evolve, your mission statement can adapt over time to stay relevant and aligned with your podcast's growth and direction."

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                      https://howtopodcast.ca/

                      13 min
                    • E135 - How Ego Metrics Can Derail Your Podcast - Grab a Ladder and Get Over Yourself

                      EPISODE 135 - How Ego Metrics Can Derail Your Podcast - Grab a Ladder and Get Over Yourself

                      Podcast Success Metrics: Separating Meaningful Stats from Vanity Numbers

                      As podcasters, we're all on a quest for success, and that often comes down to the numbers. In today's world of digital media, we're inundated with metrics to gauge our performance and compare ourselves to others. We're all familiar with that feeling of admiration, envy, or even bragging when we see big numbers.

                      However, here's the catch: not all metrics are created equal. Some of these numbers might not actually reflect our podcast's impact, and they can be easily manipulated. In fact, some of the most visible metrics can be the most misleading.

                      1. Total Downloads and Listeners

                      This is perhaps the most visible metric for podcasters. We all want to see our download numbers soar, but it's essential to remember that not all downloads translate into active listeners. Some might be passive or one-time downloads. Additionally, it's not uncommon for people to artificially inflate these numbers.

                      2. Social Media Followers and Likes

                      Many podcasters strive to grow their social media presence to boost their podcast's visibility. However, having a large number of followers or likes doesn't always equate to meaningful engagement or influence. These numbers can be padded, and algorithms may limit the reach of your content.

                      3. Engagement Metrics

                      Metrics like comments, shares, and ratings on podcast platforms can provide insights into how your audience interacts with your content. Still, they can be misleading if they don't result in real engagement or meaningful discussions.

                      4. Subscriber Count

                      Similar to social media followers, having a high subscriber count on your podcast platform might look impressive, but it doesn't necessarily mean those subscribers actively engage with your episodes.

                      So, What Metrics Truly Matter for Podcasters?

                      While these vanity metrics might make us feel good temporarily, they don't always reflect the podcast's impact. What really matters are metrics that align with your podcast's goals:

                      1. Listener Engagement

                      Pay attention to metrics that indicate engagement, such as comments, reviews, and discussions sparked by your episodes. These show that your content resonates with your audience.

                      2. Download Trends

                      Instead of fixating on total download numbers, focus on trends and patterns in your download statistics. Are your downloads consistently increasing, or do they fluctuate?

                      3. Audience Retention

                      Look at how long listeners stay engaged during an episode. High retention rates indicate that your content is compelling and keeps people tuned in.

                      4. Conversion Metrics

                      If your podcast is part of a larger strategy, such as promoting a product or service, track conversion metrics. Are listeners taking the desired actions after hearing your podcast?

                      5. Listener Feedback

                      Don't underestimate the value of direct feedback from your audience. It can provide insights into what's working and what needs improvement.

                      Using Metrics Wisely

                      Metrics can be a double-edged sword. On one hand, they can provide social proof and credibility when pitching your podcast to potential guests or sponsors. However, it's essential to let your content speak for itself and avoid overemphasizing numbers when promoting your podcast.

                      In conclusion, while metrics can be valuable tools for measuring podcast success, it's crucial to focus on the ones that truly matter for your goals. Let's stay humble, be smart in our approach, and prioritize the metrics that reflect our podcast's real impact.

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                      https://howtopodcast.ca/

                      21 min
                    • E134 - CO-HOST - Tiffany Bell - Monetization, Advertising, Feedback, Burnout and Results from Our Last Episode Together

                      E134 - CO-HOST - Tiffany Bell - Monetization, Advertising, Feedback, Burnout and Results from Our Last Episode Together

                      Well it worked - Tiffany is back to share about the action she took form her last guest co-hosted appearance - her community showed up! They certainly did!

                      We continue the conversation around Monetization, Advertising, Feedback, and even talk Burnout as podcasters

                      http://yieldedlife.org/

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                      https://howtopodcast.ca/

                      45 min
                    • The Daily Dave - Podcasting Tips - Google Podcast App Leaving Now What

                      The Daily Dave - Podcasting Tips - Google Podcast App Leaving Now What??

                      Is podcasting Dead? Oh No! The mighty Google Podcast App is closing - run for the hills!!

                      Relax - this is not bad news, there are a few things to consider with the recent news about Google Podcast's demise

                      After a six-year run, Google Podcasts will be shutting down next year. Instead, the internet company plans to double down on making YouTube Music the preferred destination for podcasters and listeners.

                      YouTube announced that in 2024, it will be “increasing our investment in the podcast experience on YouTube Music.” As part of that, later in the year, “we’ll be discontinuing Google Podcasts,” which was first launched in 2018, the company said in a blog post.

                      Google said that YouTube is already the more popular way to listen to podcasts: About 23% of weekly podcast users in the U.S. say YouTube is their most frequently used service, compared with 4% for Google Podcasts, according to Edison Research.

                      With the move to shut down Google Podcasts, the company said, it will help Google Podcasts users move over to podcasts in YouTube Music. For users, it plans to provide a “simple migration tool” and the ability to add podcast RSS feeds to their YouTube Music library, or the ability to transfer show subscriptions to a compatible podcast-listening app. For podcasters, YouTube Music plans to provide “robust creation and analytics tools” and RSS uploads, and it promises to expand the ability to listen to podcasts “everywhere YouTube Music listeners are already consuming their favorite content — in the background, in the car, offline and more.”

                      “In the coming weeks and months, we’ll gather feedback to make the migration process from Google Podcasts to YouTube Music as simple and easy as possible,” the company said. “Once we feel the migration tools are ready, we’ll release them along with clear guidelines on how they work.”

                      arlier this year, YouTube launched the ability to watch and listen to podcasts on YouTube Music in the U.S., without requiring a paid membership. Podcasts on YouTube Music include access to downloads, background play and on smart speakers as well as the ability to switch between audio and video podcasts. Google plans to make podcasts on YouTube Music globally available before the end of 2023.

                      New “YouTube-only” capabilities will be coming to podcasts on YouTube Music, “across community, discovery and audio/visual switching,” Google said.

                      “We know this transition will take time, but these efforts will allow us to build an amazing product and a single destination that rewards creators and artists and provides fans with the best podcasts experience,” the company said in the blog post. “For now, nothing is changing and fans will continue to have access to YouTube, YouTube Music and Google Podcasts. We’re committed to being transparent in communicating future changes with our users and podcasters and will have more to share about this process in the coming months.”

                      source: https://variety.com/2023/digital/news/google-podcasts-shutting-down-youtube-1235735517/?fbclid=IwAR3qR2jD-MVzMa5wTHbqm2V6AwynohVPj1uTEsySIw9716a9W_Q879ZtXOw

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                      https://howtopodcast.ca/

                      9 min
                    • E133 - CO-HOST - Danielle Meadows-Stinnett - A.I. Tools, She Podcasts, Women of Color in Tech

                      EPISODE 133 - CO-HOST - Danielle Meadows-Stinnett - A.I. Tools, She Podcasts, Women of Color in Tech


                      The More Than Graphics Podcast is a virtual safe space to share memories, hard truth-telling and life chronicles surrounding women in both the Tech and Creative industries.

                      Listen to women of color, Team MTG: Danielle x Cicely x Priscilla and guests as they embark on a round table journey of finding ones tribe.

                      As we amplify the voices of today’s up and coming talents and thought leaders we challenge our listeners to honestly engage in ways to unlock mental and emotional roadblocks to success. Collectively we acknowledge the ‘work on self’ required to achieve true success.


                      https://lexoctane.com/

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                      https://howtopodcast.ca/

                      35 min
                    • E132 - CO-HOST - Tiffany Bell - New Podcaster Questions - Launch, Cost, Time and Community

                      E132 - CO-HOST - Tiffany Bell - New Podcaster Questions - Launch, Cost, Time and Community


                      Tiffany is looking to take her social media interactions into the podcasting world. Her mission is to help build community and to serve others!


                      We talk about launching a podcast, how many episodes are required to launch a show, audio vs video podcasting for new podcasters, we talk cost and technology plus much more!


                      If you are looking to launch a podcast, remember, your community might include people who want to help and to support you - they can offer their time, talent or treasure, you just need to put it out to your community, what you need and how they can help you with your podcast!

                      Pastor Tiffany Bell is a powerful and dynamic speaker who has been changing lives with her story and compassion for over two decades. At the age of 22, pastor Tiffany had a radical conversion and encounter with Jesus Christ that would change her life forever! Since that time, she has committed her life to spreading the message of hope and God's transforming power around the world!
                      Pastor Tiffany was raised just outside of Charleston South Carolina. As a child, she saw the hand of God protect and keep her despite being raised in the home of a backslidden pastor turned drug dealer! Surrounded by drugs and abuse, she managed to build and receive strength from a God she had not known or met. Little did she know it then, but God had big plans for her.
                      In her early 20s Tiffany was invited to attend an Assembly of God church service. There, she decided to give God a try. With nothing to lose, she gained the world. That night, she told the Lord, “yes”. Since that night, her passion for souls has continued to grow.
                      Shortly after that fate-filled night at the Assembly of God Church, Pastor Tiffany Bell began an intense discipleship training. Within a couple of months, God was already opening doors for her to begin to mentor others. She began teaching addiction recovery classes using the Teen Challenge curriculum. Faithful to the call, she would soon become actively involved as a youth pastor. A few years later, God opened up an opportunity to plant a church where she would be co-pastor. Through community outreach and discipleship she was able to see a church plant grow from nothing to over 60 strong before God launched her into her next season.
                      Today, Pastor Tiffany Bell and her husband Apostle Dr. Howard Bell spearhead an international ministry called, “Yielded Life”. This ministry spans the globe through social media, television and live events. Together they spread the message of how Yielding to God, through the posture of love, will Awaken Identity, Activate Purpose and Ignite Destiny!

                      https://yieldedlife.org/

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                      https://howtopodcast.ca/

                      46 min

                    About The How To Podcast Series - Podcast Co-Hosts, Practical Podcasting Tips, and Podcast Community

                    From the publisher's feed

                    Welcome to The How To Podcast Series — your guide to podcasting success! Join host Dave Campbell and rotating guest co-hosts for practical tips on podcasting. Learn podcasting SEO, audience growth,…