The HubHeroes Podcast

Months ago, when we were first brainstorming topics for what would become the HubHeroes Podcast, Max threw out a term he was really excited about that made me go, "Wait a minute, what did you just say?" (But in a good way!)

Inbound physics! ⚛️

What the heck does inbound physics mean? I'm glad you asked, because that's exactly what we're digging into, in this very special episode of HubHeroes. 

🔎 Related: What is the HubSpot Flywheel, is the funnel dead? (HubHeroes podcast)

You see, each week, we typically devote our time to discussing explicit tactics and inbound strategy, or the nitty-gritty details of the HubSpot technology itself. In this episode, however, we're taking a step back and unpacking the mindset you need to possess overall when thinking about inbound for your organization.

Because "inbound physics" isn't a cutesy term we dreamed up to be clever. Rather, it's a powerful way of thinking about the inbound methodology and the HubSpot Flywheel that will radically change how you think about inbound ... and the results you see from it.

As a HubSpot user, you can never forget that one of the best ways to get most out of inbound is to understand the connective tissues that bind the methodology and the platform itself together. And inbound physics will help you do just that.

What we cover in this episode

• Why is it even important for us to be rethinking how we look at the inbound methodology overall? Isn't inbound ... well, just inbound?
• OK, what the heck is inbound physics? What does that even mean?
• Why did you come up with this? What problem does this really solve?
• We've had a few debates on HubHeroes about the Flywheel, but how does the motion of the Flywheel figures into inbound physics?
• What do most folks still get wrong about what inbound really is?
• What are examples of the laws of inbound physics?
• Why not inbound biology or inbound chemistry or inbound AP anatomy and physiology? Why inbound PHYSICS?
• What are the ways in which an inbound physics mindset can improve how you practice inbound as a team or an organization for better results?

Months ago, when we were first brainstorming topics for what would become the HubHeroes Podcast, Max threw out a term he was really excited about that made me go, "Wait a minute, what did you just say?" (But in a good way!) 

Inbound physics! ⚛️

What the heck does inbound physics mean? I'm glad you asked, because that's exactly what we're digging into, in this very special episode of HubHeroes. 

🔎 Related: What is the HubSpot Flywheel, is the funnel dead? (HubHeroes podcast)

You see, each week, we typically devote our time to discussing explicit tactics and inbound strategy, or the nitty-gritty details of the HubSpot technology itself. In this episode, however, we're taking a step back and unpacking the mindset you need to possess overall when thinking about inbound for your organization.

Because "inbound physics" isn't a cutesy term we dreamed up to be clever. Rather, it's a powerful way of thinking about the inbound methodology and the HubSpot Flywheel that will radically change how you think about inbound ... and the results you see from it.

As a HubSpot user, you can never forget that one of the best ways to get most out of inbound is to understand the connective tissues that bind the methodology and the platform itself together. And inbound physics will help you do just that.

What we cover in this episode

• Why is it even important for us to be rethinking how we look at the inbound methodology overall? Isn't inbound ... well, just inbound?
• OK, what the heck is inbound physics? What does that even mean?
• Why did you come up with this? What problem does this really solve?
• We've had a few debates on HubHeroes about the Flywheel, but how does the motion of the Flywheel figures into inbound physics?
• What do most folks still get wrong about what inbound really is?
• What are examples of the laws of inbound physics?
• Why not inbound biology or inbound chemistry or inbound AP anatomy and physiology? Why inbound PHYSICS?
• What are the ways in which an inbound physics mindset can improve how you practice inbound as a team or an organization for better results?

I am so excited about this week's episode topic — the absolute mission-critical necessity of creating content like a human, because the days of being able to phone it in with sterilized, corporate robot speak are long gone, my friends.

That's right! You see, back in the day, when inbound was still a fairly fresh concept about 10 years ago, it was much easier to climb to the top of content ROI mountain ... mostly because if you were out there creating content, there was a good chance your industry competitors weren't. Or at least a meaningful number of them weren't, anyway.

Today, it's a totally different story – and thank freakin' goodness for that. I don't care if you're B2B or B2C or B2WHATEVER acronym you want to call it. It's time to start sounding like a human in your content.

Seriously, no excuses. By the end of this episode, you're realize that it doesn't matter what you do or what you sell, you can and MUST step it up and bring your A+ humanity game to content you create going forward. It's time to stop phoning it in with "anyone could have written this" blog articles.

It's time to realize you're actually human beings attempting to help other human beings solve their most pressing challenges or achieve their biggest goals — and they can't do it alone. They need you. And they need you at a time when consumers are demanding more authenticity from you than ever.

So, are you ready to step up?

Are you ready to learn about WHY creating authentically human content is so important to your business today, as well as HOW to do it? If so, you're in the right place, so let's dig in!

What we cover in this episode

• Why is being human in your content more important than ever right now?
• We love to talk about MINDSETS on this podcast, and I'd love to hear from y'all – what are the MINDSETS folks need to have going into a human-centric content strategy?
• What do you say to those folks who think it's not possible for their industry, either because the subject matter is too boring, subject to compliance, or other complicating factors?
• Will consumers actually accept us as whole-ass humans in our content? Doesn't that potentially undermine our legitimacy as experts? 
• What does really great human content look like?
• Is creating human actually a profitable move?

You see, ever since discovering the Big Orange Sprocket in 2012, HubSpot's annual INBOUND event has played host to some of the most powerful, super impactful memories I've had in my life. A couple cool gals from the Philippines bringing me a gift of an orange ukulele keychain. Another dope guy brought me a prayer charm.

And of course, having real-life, intimately human conversations while sitting in front of a food truck with my man, Moby, who's joining as one of the guests today. It's all about the #memories.

🔎 Related: The most bomb-diggity #INBOUND23 playbook (HubHeroes podcast)

These moments were only made possible by the fact that, since the beginning, the HubSpot and INBOUND communities have been global. HubSpot itself has committed to creating an ecosystem where communication is facilitated on a global scale, because diversity of opinion is how true innovation is achieved.

And this is something we are committed to upholding as well in the HubHeroes universe. That we are a global community and we serve an audience that spans every corner of the world – except maybe Antarctica, we're still working on making our way in with the penguins.

That's why, today, we're bringing you something REALLY extra special. I've gathered together four of my favorite humans from DOWN UNDER – in case you didn't know, going to Australia is one of my bucket list places ... just sayin!

They include:

• Ian Jacob
• Craig Bailey
• Tasha Del Blanco
• Moby Siddique

I've known each of these incredible humans for years; I've watched them flourish, create, and innovate in their own unique ways in the HubSpot content space. And in this week's episode, we're going to unpack the INBOUND experience for those of you traveling from far and wide (and across international waters!), as HubHeroes GOES DOWN UNDAHHHH!

What we cover in this episode

• When was the first moment you realized, "Holy crap, INBOUND definitely has to be an annual investment"?
• Going to INBOUND as an international traveler is a huge investment - your travel expenses are higher, it's more disruptive to your schedule, and so on. Now, I get why you initially thought INBOUND was a yes, but what keeps you coming back year after year?
• What has attending INBOUND done for your business from an ROI perspective?
• What is the PERSONAL ROI of attending INBOUND for you?
• What's changed over the past few years in terms of the value you're getting?
• Let's take a little side journey here for our agency owners out there – what advice would you give out there to agency owners so they can see the most return on their investment for attending? How can they make the most impact?
  What tips should they share with their employees?
• How are you guaranteeing you're getting the most ROI for yourself as an individual at INBOUND?
• Where do you think most business owners go wrong in terms of trying to "get the most ROI" out of inbound – either for themselves or for their teams?

Even though we've had a conversation already on this podcast about HubSpot reporting not too long ago — which you should 100% check out if you haven't already — we're back at it again. This time with special guest, HubSpot Inbound Professor Jorie Munroe, because this topic is so stinkin' important.

You see, one of the things that makes HubSpot so freakin' powerful extends far beyond the marketing, sales, and service automation tools it puts at your fingertips. Because it doesn't matter how many workflows, campaigns, blogs, email sequences, deals, or tickets you create within HubSpot.

🔎 Related content:

• HubSpot reporting mindsets, misconceptions, and disasters (HubHeroes podcast)
• George's totally dope insider's getting started guide to HubSpot reporting

If you're not tapping into HubSpot's beyond robust reporting capabilities (with the right mindset), what are you even doing?

Now, to be fair, for the vast majority of you HubSpotters out there listening right now to this podcast, we know you aren't ignoring HubSpot's reporting tools. However, because they can be somewhat overwhelming at first – seriously, the sheer scale of reporting power underneath the Big Orange Sprocket hood, so to speak, is staggering — it's all too easy to lose your way in terms of becoming a HubSpot reporting all-star.

But that changes today, right here. Right now. Along with Jorie, we're going to take you on a magical, content marketing ROI illuminating quest down the HubSpot reporting rabbit hole. That's right, folks – welcome to the HubSpot reporting deep-dive of your dreams.

What we cover in this episode

• What are the must-have mindsets for HubSpot reporting that can make or break a HubSpotter's ability to maximize the reporting tools HubSpot offers?
• Or heck, even just about the idea of reporting ROI in general, HubSpot aside?
• What do people get right about the custom report builder, and what do people get wrong about it?
• What are the coolest custom reports we've seen people create?
• What is a simple way to understand attribution reporting in HubSpot?
• What are the most common misconceptions out there about how to use attribution reporting in HubSpot?
• What are the ways in which you should look at attribution reporting really?
• What does storytelling have to do with nailing your reporting strategy?

If you want to shine a spotlight on the part of HubSpot that exemplifies the awe-inspiring automation superpowers it can offer you, look no further than HubSpot Workflows in the HubSpot Marketing Hub.

For all of their might, however, Workflows may be the most singularly misunderstood tool within the Marketing Hub — or, at the very least, it's the tool that can cause the most anxiety.

Stop me if you've heard this one before ...

Your company is no slouch when it comes to HubSpot. In fact, you've been using it for years, and you've been using Workflows for years! Then, one day someone decides it might be a good idea to pop the hood on what you've got running in your portal, Workflows-wise.

🔎 Related: 6 must-know HubSpot workflows best practices (+ examples)

... and that's when things get spooky. There are hundreds of Workflows running! But they're all named counterintuitively, so you can't quite understand what most of them do, who built them, or why they heck they were even created in the first place!

On the one hand, you know you've undoubtedly got Workflows running that should be turned off, and who knows what conflicts may be happening between the Workflows that are live. And of the ones that are live, when you poke around in the data, you're not even sure if they're helping you are hurting you.

• On the other hand ... uh, what if you break something? 🤔
• What if you accidentally trigger something that sends a bunch of emails to a bunch of people on your list? 😳
• What if you turn something off that's mission critical that really messes things up internally with your teams? 😱

If this sounds familiar, this is the episode for you. Heck, if you're just getting started with Workflows, but this is the exact nightmare scenario that makes you scared to click anything within the tool, you're also in the right place.

🔎 Related: HubSpot social media strategy 101 (HubHeroes Podcast)

This week, we're pulling back the curtain on HubSpot Workflows! It's the HubHeroes Workflows-a-palooza if you will — with special guest Christina Kay! We're talking about the good best practices, the bad habits you need to avoid, and our tips for untangling the ugliest of Workflow messes, so you can restore order to the chaos!

Now, let's dig in!

What we cover in this episode

• What are the different types of Workflows folks need to be aware of?
• What does great organization look like within the Workflows tool?
• Is setting goals with Workflows actually important?
• Complex or simple with Workflows ... which is the right move?
• What are some of the coolest things we've seen folks do with the workflows tool?
• What are some of the most complex Workflow "disasters" we've seen, and how did you go about solving them?
• What do you do when you've inherited a mess of a portal when it comes to Workflows? How do you even begin to untangle a mess you didn't create and are struggling to understand?
• What are the most important best practices folks must remember, above all else, when it comes to HubSpot Workflows?

No, you're not imagining things, HubHeroes universe! This is a third episode dedicated to the awe-inspiring power of the HubSpot Service Hub.

We've talked with Eric Brenner about why HubSpot Service Hub is so important, particularly for those of you who are on the fence about investing in the Hub. We've also talked to Christina Garrett about customer delight (the cornerstone of service), and why it's so freakin' important.

Now we're back again with another episode dedicated to customer delight and the HubSpot Service Hub because, even with two episodes, there is still so much more for us to uncover.

Related: Why go HubSpot Service Hub? (HubHeroes Podcast)

You see, service is what sets your business apart from others — today's buyers are more likely than ever before to abandon a brand for a bad customer service experience. And, like the old saying goes, it's easier to keep customers you've already gone from leaving out the back door than to try to get new customers in the front.

So in this episode, we've invited Adriti Gulati, inbound professor for HubSpot Academy to go even DEEPER with HubSpot's Service Hub. Strap yourselves in, folks, this one is spicy and action-packed!

What we cover in this episode

• Is HubSpot Service Hub only for service teams?
• What are the mindsets service pros should adopt before they even think about trying to use HubSpot Service Hub?
• What do most people get wrong or not understand about what tickets actually are or how they work?
• What's the 3-5 places should be inserting feedback surveys into their sales/marketing/service mix, and what kind of surveys?
• To SEO or not SEO with the HubSpot Service Hub knowledge base? What's the right approach?
• What in Dominic Toretto's name is the customer portal, and why is it important?