No, you're not imagining things, HubHeroes universe! This is a third episode dedicated to the awe-inspiring power of the HubSpot Service Hub.

We've talked with Eric Brenner about why HubSpot Service Hub is so important, particularly for those of you who are on the fence about investing in the Hub. We've also talked to Christina Garrett about customer delight (the cornerstone of service), and why it's so freakin' important.

Now we're back again with another episode dedicated to customer delight and the HubSpot Service Hub because, even with two episodes, there is still so much more for us to uncover.

Related: Why go HubSpot Service Hub? (HubHeroes Podcast)

You see, service is what sets your business apart from others — today's buyers are more likely than ever before to abandon a brand for a bad customer service experience. And, like the old saying goes, it's easier to keep customers you've already gone from leaving out the back door than to try to get new customers in the front.

So in this episode, we've invited Adriti Gulati, inbound professor for HubSpot Academy to go even DEEPER with HubSpot's Service Hub. Strap yourselves in, folks, this one is spicy and action-packed!

What we cover in this episode

• Is HubSpot Service Hub only for service teams?
• What are the mindsets service pros should adopt before they even think about trying to use HubSpot Service Hub?
• What do most people get wrong or not understand about what tickets actually are or how they work?
• What's the 3-5 places should be inserting feedback surveys into their sales/marketing/service mix, and what kind of surveys?
• To SEO or not SEO with the HubSpot Service Hub knowledge base? What's the right approach?
• What in Dominic Toretto's name is the customer portal, and why is it important?