In this episode, Jo talks about how storytelling can connect with the humans who engage with your brand and your content.
We talk about:
- Why we need stories?
- Why people get overwhelmed by how to use a story?
- Why stories work with human connection in content
- The research and data that back this up
- How an eBay experiment proved that stories add value (even to old pieces of random rubbish!)
- How to start using stories in your content
Links mentioned:
https://significantobjects.com/
The Problem with Sex and Glitter
Mike Roderick's Daily Email
Jason Van Orden
The Unit Fitness Cambs
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