The Human Connection Podcast

Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's episode is sharing an inside look into how me and my team brainstorm topics to pitch our clients to the media as expert sources.

SO...if you're new here, hi! I'm Brittney and I run a boutique PR agency outside of Dallas, Texas.

I have a small but mighty team and we work with a variety of clients across industries representing them as their publicist.

What this means is we handle ALL of the media pitching and coordination. One of the biggest parts of our job is to come up with creative, unique story ideas and angles that we can pitch to the media in hopes for the media, whether it be a podcast, a publication, or a tv station, featuring our client as an expert for the story.

But...how the heck do we come up with fresh new ideas every single week?! Well I'll walk you through exactly what we do in this episode.

In today's episode, you'll find out:

• How we make sure we're pitching topics that are in line with our client's goals
• What we pay attention to in the mainstream media
• The questions we ask our clients to get pitching ideas from them
• How we determine if something is interesting enough to pitch

Full show notes at: http://brittneyllynn.com/humanconnection

Links mentioned:

• Sign up for a Pitch Power Hour
• Sign up for my free 5-day challenge, Pitchfest
• Learn how to start using HARO to reply to media queries

Like the show? There are several ways you can help!

• Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play
• Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners.
• Follow on Facebook, Twitter, or Instagram
• Grab my free pitch templates here

Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's interview is with my Accountant Amy Bradbury of Empowered Profit!

Through a combination of done for you services and consulting, Amy and her team consistently make online businesses more profitable while allowing kick-ass women entrepreneurs to make even more impact in their homes, communities, and in the world.

Amy and I recorded this episode before the pandemic happened but guys this conversation is incredibly important.

In today's episode, you'll find out:

• What to do when you want to change your money mindset
• How to know when you're financially ready to hire a team
• Why you need to pay attention to your numbers to make it to 6-figures (and beyond)
• How to identify your goal hourly rate according to how much you want to make in a year
• Why you shouldn't be trying to keep your clients happy

Full show notes at: http://brittneyllynn.com/humanconnection Links mentioned:

• Empowered Profit website
• Follow Amy on Facebook
• Follow Amy on Instagram
• Asana
• Sign up for a Pitch Power Hour

Like the show? There are several ways you can help!

• Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play
• Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners.
• Follow on Facebook, Twitter, or Instagram
• Grab my free pitch templates here

Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's episode is all about how to land media mentions in 1 hour per week.

YES, you heard that right. You can actually land worthwhile media mentions that are going to help you grow your brand's visibility in just 1 hour per week.

Now typically what I say is 5 hours per month, so it's a little more than 1 hour per week but that doesn't have a nice ring to it, does it?

So...how do you go about landing media mentions in just a little over 1 hour per week? Tune into this episode to find out!

In today's episode, you'll find out:

• What you need to do before you start implementing 1 hour per week of PR strategy
• How to fit in media pitching into 1 hour per week
• What specific tasks you should focus on during this 1 hour per week

Full show notes at: http://brittneyllynn.com/humanconnection Links mentioned:

• Download the free checklist
• Sign up for a Pitch Power Hour

Like the show? There are several ways you can help!

• Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play
• Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners.
• Follow on Facebook, Twitter, or Instagram
• Grab my free pitch templates here

Affiliate disclaimer: Heads up! There are affiliate links in this blog post. What that means is if you click on a link and then make a purchase, I make a small percentage of money because I referred you. This comes at no additional cost to you. I only share products and resources that I trust and that I know will help you in your business. Grateful for your support!

Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's interview is with millennial finance expert Whitney Hansen of The Money Nerds!

After paying off $30,000 in 10 months, hacking her way to a $472 MBA, and buying her first home at 19, she discovered her love for helping Millennials take control of their financial life.

At the time we recorded this, it was significantly before the pandemic began so I decided to push back the episode to speak to the current climate.

But the topics we talk about during the episode are most definitely still relevant, if not MORE relevant since many of us are experiencing a stretching of our finances, some more than others.

In today's episode, you'll find out:

• How your relationship with money affects your relationships with other people
• Why you're relationship with money matters to your business success
• Scarcity mindset
• The importance of having a gratitude practice
• How to budget for expenses as a business owner
• The "six-figure myth"

Full show notes at: http://brittneyllynn.com/humanconnection

Links mentioned:

• Sign up for a Pitch Power Hour
• FinCon event
• This Is the Amount of Money You Need to Be Happy, According to Research
• Profit First by Mike Michalowicz
• How much my business made podcast episode
• Follow Whitney on Instagram
• Follow Whitney on Twitter
• Follow Whitney on Facebook
• Whitney's personal website
• The Money Nerds podcast

Like the show? There are several ways you can help!

• Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play
• Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners.
• Follow on Facebook, Twitter, or Instagram
• Grab my free pitch templates here

Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's episode is all about PR strategies for introverts.

Before we dive into today's topic, I wanted to share about a brand new service I have called the Pitch Power Hour. This is where you and me can chat for 1 hour all about your PR strategy for a specific program or product you'd like to get in front of more people.

Whether you're wanting to start pitching yourself for podcast interviews to help you grow your email list or have a course launch coming up, I'd love to help you strategize the best pitching options for you! You also receive 1 custom pitch template. Head to link listed below to sign up for a spot!

NOW….onto today's episode...PR strategies for introverts!

I, too, am an introvert so please know that these tips are coming from someone who knows how you feel.

An introvert may feel uncomfortable at large networking events, feel totally drained after being at a party with a lot of people, you may not enjoy being put on the spot (your mind goes blank)...overall you prefer less social interaction and recharge your batteries by being alone.

You may be thinking that pitching yourself for media opportunities is only for extroverts. People that thrive on being surrounded by a lot of people, being the life of the party, but I'd beg to differ...introverts, especially during these times right now, can thrive off of being visible in ways that aren't anxiety-inducing.

In today's episode, you'll find out:

• Why now is the time for introverts to be visible and pitch themselves for media opportunities
• 6 tips for getting visible as an introvert
• The number 1 thing you need to do as an introvert before pitching
• How to use social media during social distancing to network with new people

Full show notes at: http://brittneyllynn.com/humanconnection

Links mentioned:

• Learn more and donate for my fundraiser
• Sign up for a Pitch Power Hour
• Read about how to use HARO to pitch yourself

Like the show? There are several ways you can help!

• Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play
• Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners.
• Follow on Facebook, Twitter, or Instagram
• Grab my free pitch templates here

Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's interview is with my client Katie Hunt of Proof to Product!

Katie is a business strategist, and mentor to product-based entrepreneurs. She's worked with thousands of entrepreneurs through her in-person conferences and online courses she offers.

Katie is also the host of the popular podcast, Proof to Product, where she takes listeners behind the scenes of growing a product-based business. Guests share their successes, struggles and how they've made difficult but important transitions in their business to continue growing.

Before we dive in, I wanted to remind you that you can now sign up for my free 5-day challenge, Pitchfest, 5 days to your first media mention.

This simple and easy to implement email course guides you in figuring out how to identify your PR pitching purpose, how to find the right places to pitch yourself, crafting your first media pitch and then sending it off!

You can sign up for it at http://brittneyllynn.com/pitchfest.

Also, I've opened up my online course, Impact + Influence, for enrollment!

If you are in ANY of the following categories, now is the time to be pitching the media:

✨Infectious disease experts⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Health/medical experts⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Economy/financial experts (this includes personal finance tips, debt, student loans, investing, taxes/accounting)⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Productivity experts ⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Homeschooling/teaching at home⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Online learning⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Therapists/life coaches⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Relationship experts⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Psychologists⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Running an online business⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Real estate experts⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Careers/hiring⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Online fitness⠀

I added several payment plan options, one as low as $67/month! Also, if you sign up between now and April 30th you'll also receive a free 30 min PR strategy consultation with me.

Also -- if you buy during this week, April 13-17, I will be donating 100% of the profits of the course to the MD Anderson Children's cancer hospital.

Yesterday was my 32nd birthday and I wanted to do something this week to give back, and give back in a huge way. As many of you listeners know, my 24 year old cousin is being treated for Leukemia at MD Anderson right now. Obviously during this times, the worry and uncertainty has increased 1000% as she has no immune system while being treated.

I'm hosting a fundraiser where my goal is to raise $25,000 to be able to donate to the hospital. You can go to brittneyllynn.com/fundraiser to learn more about where these funds will go.

So, until April 17th anyone who signs up for my course I will be donating all of those funds to my goal of raising $25,000.

If you don't have the funds or it doesn't make financial sense for you to take my course right now but you want to help, you can go to brittneyllynn.com/fundraiser to donate an amount of money you feel comfortable with. Even $1 helps!

You can learn more and sign up at brittneyllynn.com/course.

NOW….onto today's interview with Katie!

In today's episode, you'll find out:

• The one thing you need to do before you make any more cuts to your business during Coronavirus
• The importance of focusing on what you can control during times of uncertainty
• The power of pivoting and ideas of how you can pivot your product or service-based business quickly to meet your customer's needs
• How to identify supplemental income streams
• Why you need to sell and serve during this time

Full show notes at: http://brittneyllynn.com/humanconnection

Links mentioned:

• Sign up for Pitchfest, my free 5 day email challenge
• Enroll in Impact + Influence
• Learn more and donate for my fundraiser
• Rhino Parade
• Voxer app
• Proof to Product website
• Follow Katie on Instagram

Like the show? There are several ways you can help!

• Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play
• Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners.
• Follow on Facebook, Twitter, or Instagram
• Grab my free pitch templates here

Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's solo episode covers the 5 steps to writing the perfect pitch!

Perfecting your pitch is absolutely key to getting featured by the media.

This episode will teach you everything you need to know about creating a winning pitch that will get the media to open it, read it, and want to feature YOU.

In today's episode, you'll find out:

• What exactly a pitch is
• 5 steps to writing the perfect pitch
• 5 different types of subject lines you can use to pitch the media

Full show notes at: http://brittneyllynn.com/humanconnection

Links mentioned: Free pitch templates including ones to pitch:

• • Podcasts
  • Publications
  • TV stations
  • HARO requests
  • Follow up
• Impact + Influence, my online course where I teach you everything you need to know from start to finish on how to become a go-to expert in your industry

Like the show? There are several ways you can help!

• Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play
• Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners.
• Follow on Facebook, Twitter, or Instagram
• Grab my free pitch templates here

Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's interview is with Jamie Dubose of ZenplicityNow.com.

Before we dive in, I wanted to remind you that you can now sign up for my free 5-day challenge, Pitchfest, 5 days to your first media mention.

This simple and easy to implement email course guides you in figuring out how to identify your PR pitching purpose, how to find the right places to pitch yourself, crafting your first media pitch and then sending it off!

You can sign up for it at http://brittneyllynn.com/pitchfest.

Also, I've opened up my online course, Impact + Influence, for enrollment!

If you are in ANY of the following categories, now is the time to be pitching the media:

✨Infectious disease experts⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Health/medical experts⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Economy/financial experts (this includes personal finance tips, debt, student loans, investing, taxes/accounting)⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Productivity experts ⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Homeschooling/teaching at home⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Online learning⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Therapists/life coaches⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Relationship experts⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Psychologists⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Running an online business⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Real estate experts⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Careers/hiring⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Online fitness⠀

I added several payment plan options, one as low as $67/month! Also, if you sign up between now and April 30th you'll also receive a free 30 min PR strategy consultation with me.

You can learn more and sign up at brittneyllynn.com/course.

NOW….onto today's interview with Jamie!

In today's episode, you'll find out:

• The three types of business owners that should be considering pivoting their business offerings during Coronavirus
• The steps to evergreen your online course quickly
• Tips for people who run local, in-person shops and services and how they can pivot to offer virtual services (we specifically discuss ideas for what personal trainers can do, hairstylists, etc.)

Full show notes at: http://brittneyllynn.com/humanconnection

Links mentioned:

• Kolbe assessment
• Mariah Coz
• The Copywriter Club
• Loom
• Zoom
• Sign up for Jamie's workshop happening on April 7
• Jamie's website
• Follow Jamie on Instagram
• Follow Jamie on Facebook

Like the show? There are several ways you can help!

• Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play
• Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners.
• Follow on Facebook, Twitter, or Instagram
• Grab my free pitch templates here

Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's solo episode covers who should be pitching the media during coronavirus.

Before we dive in, I wanted to share an update on my free challenge, Pitchfest, which was supposed to be starting April 6.

Obviously, things have changed over the past few weeks for our world. And I don't have the mental energy and capacity to do it at the level that I wanted to host it at.

So for now, I have evergreened the challenge, meaning you can sign up today and start going through it on your own time.

You can still sign up for it at http://brittneyllynn.com/pitchfest. It will help you land your first media mention and as I explain in today's episode...is more important now than ever.

In today's episode, you'll find out:

• The two sets of people who should be pitching the media right now during coronavirus
• What topics to pitch
• A free service you can sign up for to help you start pitching journalists who are looking for sources NOW
• The 3 E's you need to run your topics through before you start pitching

Full show notes at: http://brittneyllynn.com/humanconnection

Links mentioned:

• Sign up for my free challenge, Pitchfest
• Help a Reporter Out
• My blog post about how to use HARO

Like the show? There are several ways you can help!

• • Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play
  • Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners.
  • Follow on Facebook, Twitter, or Instagram
  • Grab my free pitch templates here

Affiliate disclaimer: Heads up! There are affiliate links in this blog post. What that means is if you click on a link and then make a purchase, I make a small percentage of money because I referred you. This comes at no additional cost to you. I only share products and resources that I trust and that I know will help you in your business. Grateful for your support!

Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's interview is with team building and hiring consultant Kaylan Thompson!

Kaylan helps solopreneurs make their first hire and give themselves a promotion so they can serve more clients and scale their business.

Before we get to the interview, I wanted to share my free challenge Pitchfest is coming BACK and I want to invite you to join in on the fun!

If you aren't familiar, Pitchfest is my free, 5 day challenge to help you land your first podcast interview, publication quote or local tv interview!

This is one of the most fun challenges I host and I would love to help you land your first media mention.

You can sign up for the challenge by going to http://brittneyllynn.com/pitchfest, we start April 6th!

Alright, let's dive in!

In today's episode, you'll find out:

• How your personal core values impact the way you lead and grow your team
• How to find the right team members to support your business needs
• Mistakes aspiring leaders make
• What are workflows and how to start outlining them for future team hiring

Full show notes at: http://brittneyllynn.com/humanconnection

Links mentioned:

• Sign up for my free challenge, Pitchfest, which starts April 6th!
• Building a StoryBrand: Clarify Your Message So Customers Will Listen
• Strengths Finder

Like the show? There are several ways you can help!

• Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play
• Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners.
• Follow on Facebook, Twitter, or Instagram
• Grab my free pitch templates here