The Human Connection Podcast

Hi everyone.

This episode is a bonus episode I decided to record yesterday after the news of COVID-19 has overtaken the media.

I imagine many of you are feeling how I'm feeling: uncertain, anxious, afraid, cautious, worried.

What's happening in our world right now is unprecedented for all of us. In this particular situation, the fear of the unknown can be the scariest thing of all.

During the episode, I share how to approach the media during this crisis. Please know that I'm here for you and that you can always DM me on Instagram @brittneyllynn.

Stay safe and well, friends.

Hello hello, welcome back to another episode of the Human Connection podcast! Today we're talking about what journalists want!

If you want to start getting mentioned in the media, pitching journalists story ideas will need to be a part of your strategy.

But….what to journalists actually want? How do you stand out against the hundreds (yes, hundreds) of other emails they receive daily? Why should they feature YOU instead of someone else?

Well, that's exactly what we're going to cover during this episode!

In today's episode, you'll find out:

• The one question you need to ask yourself before pitching a journalist
• The 6 pillars of storytelling and why they're important
• Dos and don'ts of pitching journalists

Full show notes at: http://brittneyllynn.com/humanconnection

Like the show? There are several ways you can help!

• Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play
• Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners.
• Follow on Facebook, Twitter, or Instagram
• Grab my free pitch templates here

Today's interview is with my dear friend and modern-style calligrapher Jessica McSweeney.

She's been a professional calligrapher since 2014, and her work has been featured in various super cool publications, including in national print in The Knot and online on Brides.com and Martha Stewart Weddings.

Before we get to the interview, I wanted to share I have open spots for my 90 Min PR Intensive!

If you aren't familiar, the PR Intensive is a custom PR plan for your business.

How it works is you fill out an assessment on your business, your goals, your audience, and we then create a strategic PR plan exactly for your business...it's the plan we'd implement for you if you'd hire me on a retainer basis!

With the Intensive, you get:

• Custom PR strategy
• Custom pitch templates
• At least 25-35 places of targeted research whether that be podcasts, publications, influencers, etc with contact info and pitching angles
• A list of pitch ready topics and key messaging to position you as an expert in your industry
• A list of tools and resources
• An updated bio

The PR Intensive is a $3,000 commitment buuuuut if you use code HUMANCONNECTION on your inquiry form I'll give you $200 off for your April booking!

Head to brittneyllynn.com/printensive to learn more and grab your spot!

In today's episode, you'll find out:

• How Jessica handled her mental health struggles while being an entrepreneur
• Suggestions for listeners who may be going through their own mental health struggles
• How to establish your voice as an artist
• Her thoughts on how your mistakes or "failures" can be a valuable lesson
• What is sunken cost fallacy and why it happens to so many entrepreneurs
• The issue with curated vulnerability
• Which Bravo housewife each of us would spend a day with :)

Full show notes at: http://brittneyllynn.com/humanconnection

Links mentioned:

• Sign up for my 90 Minute PR Intensive
• Jessica's website
• Follow Jessica on Instagram
• Calligraphy.org

Like the show? There are several ways you can help!

• Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play
• Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners.
• Follow on Facebook, Twitter, or Instagram
• Grab my free pitch templates here

Welcome back to another episode of the Human Connection podcast!

Today's episode I share it all...and I mean...ALL.

I'm sharing exactly how much revenue my business brought in for 2019. *Gulp*

Along with sharing my revenue, I also share what my biggest expenses were, how I more than doubled my income in 12 months, what my life actually looked like while growing my business and so much more.

I'm excited, and a little nervous, to share this information so publicly but also I think it's hugely important to share a true behind the scenes of what it's like to grow a business in 2020.

Enjoy!

In today's episode, you'll find out:

• How much revenue I made in each 4 years of my business
• How much revenue I made in 2019
• How much money I spent on expenses in 2019
• My biggest expenses of 2019 and why they were worth it
• What my life and business looked like in 2019
• 5 important lessons I learned in 2019

Full show notes at: http://brittneyllynn.com/humanconnection

Like the show? There are several ways you can help!

• Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play
• Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners.
• Follow on Facebook, Twitter, or Instagram
• Grab my free pitch templates here

Today's interview is with the wordsmith genius Erin Lindstrom.

Erin Lindstrom is a sales strategist and Founder of Shiny Bitches, a high-vibe community of female entrepreneurs. She helps her clients achieve their business goals with a blend of down-to-earth spiritual tools and practical techniques. Erin believes that by fostering vulnerable and authentic connection, leaders can create a more powerful bond with their clients and customers, resulting in greater loyalty and deeper transformation.

I absolutely loved my conversation with Erin and so it's so jam packed full of goodies, can't wait to hear what you think!

Before we get to the interview, I wanted to share I have open spots for my 90 Min PR Intensive!

If you aren't familiar, the PR Intensive is a custom PR plan for your business.

How it works is you fill out an assessment on your business, your goals, your audience, and we then create a strategic PR plan exactly for your business...it's the plan we'd implement for you if you'd hire me on a retainer basis!

With the Intensive, you get:

• Custom PR strategy
• Custom pitch templates
• At least 25-35 places of targeted research whether that be podcasts, publications, influencers, etc with contact info and pitching angles
• A list of pitch ready topics and key messaging to position you as an expert in your industry
• A list of tools and resources
• An updated bio

The PR Intensive is a $3,000 commitment buuuuut if you use code HUMANCONNECTION on your inquiry form I'll give you $200 off for March & April bookings.

Head to brittneyllynn.com/printensive to learn more and grab your spot! I have availability for March and April.

Alright, let's dive in!

In today's episode, you'll find out:

• Erin and I's rocky start to our friendship (it's a weird story and you HAVE to tune in, haha)
• How to zone in on your area of genius
• How to lean more into your intuitiveness instead of what all the "business coaches tell you to do,"
• What doing Improv taught her about business and life
• What Erin recommends for people who are "woo curious"

Full show notes at: http://brittneyllynn.com/humanconnection

Links mentioned:

• My business coach, Nicole Jackson Miller
• Erin's website
• Follow Erin on Instagram
• Follow Erin on Facebook
• Join Erin's Facebook group

Like the show? There are several ways you can help!

• Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play
• Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners.
• Follow on Facebook, Twitter, or Instagram
• Grab my free pitch templates here

Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's episode is all about the 5 things to do when you're first implementing a PR strategy.

Not every business owner is ready to implement a PR strategy into their business and so you don't waste your time.

Also, if you've been wanting to pitch yourself to podcasts to get in front of new audiences, I'll be hosting a paid workshop on Thursday Feb 13 at 12pm CST teaching you the ins and outs of landing podcast interviews!

You'll learn:

• How to find the right podcasts to pitch yourself to
• How to come up with catchy topics that podcast hosts will love
• What to do to prepare for the interview
• What to do after the interview

Plus I'll share examples of pitches that got a heck yes!

It will also be recorded in case you can't make it live!

Head to http://brittneyllynn.com/workshop to grab your spot!

In today's episode, you'll find out:

• The 5 things you need to do before your start implementing a PR strategy for your business

Full show notes at: http://brittneyllynn.com/humanconnection

Links mentioned:

• Sign up for my podcast pitching workshop happening on February 13 (will be recorded if you can't make it live!)

Like the show? There are several ways you can help!

• Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play
• Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners.
• Follow on Facebook, Twitter, or Instagram
• Grab my free pitch templates here

Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's interview is with my good friend and past client Sara McNally of Constellation & Co!

Constellation & Co is letterpress stationery company and brick & mortar gift shop located in the Seattle Fishermen's Terminal.

Constellation & Co uses the power of words and the magic of snail mail to connect people and make us all feel less alone.

Our line of cards and gifts are inspired by the events and occasions in life that are made sweet by close, honest relationships. Our work as Constellation & Co. is built for sharing joy and holding our loved ones close in the middle of pain.

Sara and I get vul-ner-able during this episode which is one thing I love about Sara. She is an open book when it comes to share her personal and business struggles in life.

Also, if you've been wanting to pitch yourself to podcasts to get in front of new audiences, I'll be hosting a paid workshop on Thursday Feb 13 at 12pm CST teaching you the ins and outs of landing podcast interviews!

You'll learn:

• How to find the right podcasts to pitch yourself to
• How to come up with catchy topics that podcast hosts will love
• What to do to prepare for the interview
• What to do after the interview

Plus I'll share examples of pitches that got a heck yes!

It will also be recorded in case you can't make it live!

Head to http://brittneyllynn.com/workshop to grab your spot! Cost is $49

In today's episode, you'll find out:

• Sara's thoughts on mental health and entrepreneurship and how freaking HARD it can be
• The importance of vulnerability and sharing your story
• What it's like to write a book (the good, the bad, the ugly)

Links mentioned during the episode:

• Sign up for my Podcast Pitching workshop on Feb 13 @ 12pm CST
• Constellation & Co website
• Purchase Sara's book, The Year I Became Snailmail Superstar
• Follow Constellation & Co on Instagram
• Follow Constellation & Co on YouTube
• Follow Constellation & Co on Twitter
• Follow Constellation & Co on Facebook

Full show notes at: http://brittneyllynn.com/humanconnection

Like the show? There are several ways you can help!

• Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play
• Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners.
• Follow on Facebook, Twitter, or Instagram
• Grab my free pitch templates here

Today we are talking about 5 reasons why you should pitch yourself to a podcast.

I'm SO excited to talk about this topic because podcasts and I go way back. In fact, podcasts are the entire reason my business even exists!

I think podcasts are one of the best ways to get exposure for your business and I can't wait for you to dive in and learn how you can start pitching yourself!

In today's episode, you'll find out:

• 5 reasons why you should pitch yourself to be a guest on podcasts
• How to find relevant podcasts to pitch yourself to
• Times when you should pitch yourself and times NOT to pitch yourself

Full show notes at: http://brittneyllynn.com/humanconnection

Links mentioned:

• Dave Ramsey
• Smart Passive Income
• Send me a DM on Instagram!
• Free podcast pitch template

Like the show? There are several ways you can help!

• Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play
• Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners.
• Follow on Facebook, Twitter, or Instagram
• Grab my free pitch templates here

Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's interview is with Brit Kolo of Marketing Personalities!

Brit is the Creator of the Marketing Personality Type™️ Framework at MarketingPersonalities.com and the Host of the Marketing Personalities Podcast. Through her framework, designed to match you with your best marketing strategy based on your Myers-Briggs Personality Type, she's here to shake up your approach to marketing and inspire you to grow your business in a feel-good way.

Her motto is marketing that feels good and that is what we are ALL about here on the Human Connection podcast!

In today's episode, you'll find out:

• What the different marketing personalities are
• How to understand your own marketing personality
• How to utilize your personality as a way to market yourself

Links mentioned during the episode:

• Website: https://marketingpersonalities.com
• Follow Brit on Instagram: http://instagram.com/marketingpersonalities

Full show notes at: http://brittneyllynn.com/humanconnection

Like the show? There are several ways you can help!

• Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play
• Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners.
• Follow on Facebook, Twitter, or Instagram
• Grab my free pitch templates here

Before we dive into this week's topic, I wanted to remind you of the live workshop I'll be hosting TOMORROW, January 15 @ 12 pm CT.

This workshop will help you get crystal clear on how you can incorporate a PR strategy into your 2020 planning.

If you're a service-based or product-based entrepreneur looking to:

• Grow your email list
• Increase qualified traffic to your website
• Get in front of more of your target audience and
• Earn extra revenue

You'll definitely want to sign up!

The cost is only $49. There will be a recording if you can't make it live.

You can sign up by going to http://brittneyllynn.com/workshop

Now you may be thinking….why should I even have a PR strategy? Will PR work for me? Why is it the best way to grow your business in 2020?

Well that's what this episode is about so let's get to it!

In today's episode, you'll find out:

• Three reasons why you will want to consider using PR
• What are the different types of PR
• The things you need in place BEFORE you implement a PR strategy for your business

Links mentioned during the episode:

• Sign up for the 2020 Publicity Planning workshop happening on January 15, 2020 at 12pm CST: http://brittneyllynn.com/workshop
• Free workbook that will help you get started creating your own PR plan: http://brittneyllynn.com/whypr

Full show notes at: http://brittneyllynn.com/humanconnection

Like the show? There are several ways you can help!

• Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play
• Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners.
• Follow on Facebook, Twitter, or Instagram
• Grab my free pitch templates here