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The Human Factor in Circular Fashion by Serena Bonomi, On | Circular Fashion

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From Products and Design to Emotions and Systems

The circular gap is immense, even in the fashion industry. Why is it not possible to do business more circularly?

Serena Bonomi cites several reasons: from emotionality to incentives to the question of the economic system. Hear for yourself how a pioneer in circular fashion outlines problems and solutions.

This episode is part of the series about the CIRCULAZE Summit from November 2024.

People

Serena Bonomi, Circular Strategy & Innovation Consultant
https://www.linkedin.com/in/serenabonomi/

Patrick Hypscher, Circular Business Strategist, PaaS Expert

https://www.linkedin.com/in/hypscher/

About

Serena worked as an independent Circular Strategy & Design Consultant, with previous jobs at Zalando and VF Corporation (Napapijri), she was appointed Head of Circularity at On in February 2025.

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