Why AI adoption fails and how to actually change people's behavior, with behavioral scientist JonRobert Tartaglione on The Human Protocol with Mykel Salomon.
Everyone is racing to adopt AI. Almost nobody is asking the harder question: how do you get humans to change? Cambridge-trained psychologist and Influence 51 founder JonRobert Tartaglione breaks down the behavioral science of leadership influence, why change management fails when leaders treat the brain like a computer, and where persuasion crosses the line into manipulation. We also get into loss aversion, psychological safety at work, and the neuroscience of belonging.
In this episode:
• Why authority and charm buy compliance, and why compliance disappears the second the pressure does
• Why humans are rationalizing creatures, not rational ones, and what that means for your data-backed business case
• The one engagement survey question that exposes the misperceived norms shaping your team
• How framing AI as a replacement versus an extension changes whether people adopt it
• The $10,000 coin flip that 80 to 90 percent of people refuse, and what loss aversion costs your rollout
• The two lines that separate influence from manipulation: coercion and deception
• Why social rejection registers in the brain almost identically to physical pain
Chapters:
00:00:00 Managing tasks vs changing beliefs
00:03:30 Why compliance is not change
00:06:48 What McDonald's and trial lawyers share
00:08:41 Principle 1: your brain is not a computer
00:16:30 What AI genuinely cannot do
00:23:16 Belonging is a survival instinct
00:24:47 The binge drinking number students get wrong
00:29:22 Persuasion is jiu jitsu, not wrestling
00:35:09 One tool vs a full toolkit
00:40:12 80% fat free vs 20% fat
00:42:27 Why AI rollouts stall on people
00:45:21 The $10,000 coin flip nobody takes
00:50:51 Where influence becomes manipulation
00:54:37 Rejection registers like physical pain
00:59:51 Belonging is a tax on your talent
01:02:53 The one skill he won't outsource
Connect With the JonRobert Tartaglione
Dr. JonRobert Tartaglione
LinkedIn:
https://www.linkedin.com/in/jonrobert-tartaglione-ph-d-21b26770/
Connect With Mykel SalomonLinkedIn:
linkedin.com/in/mykelsalomon
Website:
https://thehumanprotocolgroup.com/
#Leadership #AIAdoption #TheHumanProtocol