The HVAC Marketing Plan

The HVAC Marketing Plan

By Nolen WalkerBusinessMarketing
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The HVAC Marketing Plan episodes

  • The Hidden Elements of a High-Converting HVAC Website (That Most Contractors Miss)

    Are you tired of being buried in Google search results while the same 3 HVAC companies dominate your city? In this no-fluff episode of the HVAC Webmasters Podcast, Nolan and Jason break down exactly why your HVAC website isn’t converting — and more importantly, what to do about it.

    We talk about:

    • Why ranking high on Google Maps has less to do with being “big” and more to do with digital brand signaling
    • How poorly built websites kill your rankings (and how to fix them)
    • The truth about WordPress, AI search, Google Gemini, and where HVAC contractors are leaving money on the table
    • The real impact of DataPins and how 90 seconds in the field can boost your rankings and keyword count
    • Why contractors who’ve been burned by shady marketers need to stop ranting and start rebuilding

    This episode is for serious contractors who want to stop relying on broken promises, stop overspending on leads, and start dominating their local market. You don’t need to be a tech wizard — you just need the right foundation.

    Learn more at www.hvacwebmaster.com

    Follow us on Tik Tok | Instagram | Facebook | YouTube

    18 min
  • Why Most HVAC Businesses FAIL at SEO & How to Fix It!

    Most HVAC businesses are doing SEO all wrong! If you think ranking on Google is just about backlinks, blogging, or AI-generated content, you’re missing the bigger picture. In this episode, we break down:

    ✅ Why local optimization is the key to HVAC SEO success

    ✅ How Google, Bing, and AI tools like ChatGPT & Gemini AI choose who ranks

    ✅ A real-world example of an HVAC company that lost its ranking—and what YOU can do to avoid the same mistake

    15 min
  • HVAC Marketing Tips : Google Maps Rules You Can't Afford to Ignore!

    In this episode, Nolan and Jason from HVAC Webmasters dive into the critical topic of HVAC SEO and why it's in a state of emergency.

    They explore the importance of correctly setting up your business's Google Business Profile and discuss the pitfalls of using PO boxes, virtual offices, and home addresses for SEO purposes. Tune in to learn about the impact of location on your search rankings, common mistakes contractors make, and practical tips to ensure your HVAC business gets the best online visibility and local search results.

    https://www.hvacwebmasters.com/

    (800) 353-3409

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    Blubrry

    https://www.blubrry.com/hvac_marketin...

    Apple iTunes

    https://itunes.apple.com/us/podcast/t...

    Stitcher

    https://www.stitcher.com/podcast/hvac...

    Spotify

    https://open.spotify.com/show/5WwlPJe...

    RSS

    https://www.hvacwebmasters.com/feed/p...

    YouTube

      / @hvacwebmasters  

    33 min
  • HVAC Marketing Strategies That Do NOT Work in 2022 (Podcast)
    HVAC companies often read about experts who suggest what they should do to improve their online marketing. But how often do contractors hear about things they shouldn’t do? HVAC Webmasters discusses marketing tactics that hurt your company in today’s podcast episode. 1) GMB-Only Marketing Puzzle piece marketing is a bad idea regardless of which element […]
    32 min
  • 3 HVAC Marketing Strategies That Don’t Work in 2022 (Podcast)
    In 2022, every digital marketing expert wants to tell clients what works. But with so much misinformation around the web, how can any business owner trust what they hear? At HVAC Webmasters, we’ve been working with heating and cooling companies for more than a decade and helping them get results online. Since everyone loves to talk about what works, we will switch it up and discuss what doesn’t work in 2022.
    Here are three HVAC marketing strategies that do NOT work in 2022.
    1) GMB-Only (Ignore Website)
    There’s a growing trend among HVAC contractors to focus only on Google My Business while ignoring their primary website. While the strategy sounds good in theory, it doesn’t work in practice. The main problem is that GMB rankings rely on a solid website connected to your listing. Google uses the attached website to gauge your listing’s authority, just as it would with backlinks in their traditional algorithm.
    We recently had a prospect call into HVAC Webmasters wondering why their GMB listing doesn’t rank on Google Maps despite having 160 reviews in a relatively small town. The answer lied in his lack of a robust website which Google uses to gauge a listing’s prominence. The reviews alone could not help him rank in the Local Map 3-Pack, so he focused on building a solid website, which allowed him to finally rank.
    2) Blogging
    It’s an open secret in the SEO industry that blogging doesn’t work. Sure, there are some industries where blogs remain relevant, but HVAC is not one of them. Nobody cares to read 100 blog posts about an HVAC problem in 2022. Furthermore, nine times out of ten, blogs are written by content writers who know nothing about the subject. Moreover, the posts typically lack word count, research, and quality sources.
    Sometimes people will push back on this contention as they see posts ranking online. Those posts come from high domain authority websites that’ve already established their domain for over a decade. They also have exceedingly strong backlink profiles and author bios that notate the credibility of the writer. The vast majority of blogs in the heating and cooling industry don’t even get indexed. You are wasting your crawl budget with trash content when you should focus on service pages rather than blog posts.
    3) Relying Solely on an SEO Agency
    One out of five HVAC companies doesn’t do any work to grow their business. Instead, they rely 100% on the SEO agency to do all the work on their behalf. So while SEO agencies are essential, a company must do some work to establish its brand in ways that no SEO agency can replicate. For example, you must update your social media pages yourself.
    Another example of ignoring your participation is failing to utilize apps like DataPins, which require you to take photos of your jobsite work. While HVAC companies might consider this extra work, it is actually one of the most efficient ways to rank online in 2022. Google looks for original content, and DataPins provides it, but contractors must be willing to participate. Of course, you don’t have to do everything, but you must participate to maximize your SEO campaign.
    32 min
  • How Not To Get Screwed By HVAC Marketing Agencies
    Getting hosed by HVAC marketing agencies has become commonplace in 2020. There are so many scam artists in the digital marketing industry who promise things like getting into the Local Map 3-Pack. Unfortunately, promises in SEO are often intentional lies from the marketer to the consumer (the HVAC contractor, in this case). Having spoken with thousands of HVAC companies about their marketing experiences, many of them want to understand one simple thing: how to NOT get screwed by marketing agencies. The HVAC Marketing Plan podcast has decided to tackle this subject in today’s episode, and we hope you learn from it and apply it next time.
    Don’t Let Them Ruin Your GMB
    One tactic used by hack agencies is to ruin your Google My Business listing by attaching a separate website to it. These agencies will promise you a ranking within the Local Map 3-Pack and gain control of your business listing. They distort your online credibility by putting up a new website that is cheaply built and unprofessional. Not only do they not help your GMB rank in the 3-pack, but they hurt your overall web presence. The map rankings are based on relevance, prominence, and proximity, and research shows that stronger websites with good links help the listing rank … not cheap websites. So if any HVAC marketing agency tries this, shut them down ASAP.
    Don’t Trust Bulk SEO Packages
    If we’ve learned one thing from our HVAC clients, it’s that bulk SEO packages are not to be trusted. An agency that handles PPC, social media, web design and SEO is going to be horrible at SEO nine times out of ten. There’s a good reason for this too. It’s because most of these agencies put SEO on the back burner. Their real money is made through PPC campaigns which can be easily manipulated. For example, many PPC campaigns encourage HVAC companies to spend money on terms that are irrelevant to their business. As the campaign costs pile up, the quality of your web presence decreases. All of this time ignoring SEO only hurts your brand’s long-term trajectory. So if you want SEO, get it from somewhere like HVAC Webmasters, where we actually care about your livelihood and not just screwing you out of money.
    Don’t Screw Yourself, Either
    Because of the frequency in which agencies overcharge consumers, there’s a tendency to go too far in the other direction. An example of this is HVAC companies who want to pay $99 dollars for digital marketing and SEO. That’s far too little to help you rank on any search engine or generate any kind of quality HVAC leads. To be fair to yourself and your commitment to business growth, you need to spend between $600-$1,000 per month. The only thing $99 dollars will get you is a glorified hosting fee which ends up as a waste of time and money. Instead, focus on affordable SEO services that actually produce tangible results. You want leads, you want business.
    The “Organic SEO” Takes Too Long Myth
    Another myth in the SEO industry is that organic SEO takes too long. It no longer takes a full year to optimize your website online. In fact, if you do everything right, you can be optimized in less than 6 months, and maybe even within 3 months. People use this antiquated idea to encourage you to drain your bank account on PPC and Facebook ads. While those things can work if they are properly executed, they are nowhere near the ROI of SEO. Of course, it only matters if HVAC companies take SEO seriously by investing in reputation management and making a r...
    32 min

About The HVAC Marketing Plan

From the publisher's feed

Podcast Series Discussing Marketing for HVAC Companies, Especially Digital Marketing & SEO