Yang, founder of Extinct Games, went from casual lifter to organiser of Singapore's premier strongman competitions, all by age 24. In this episode, he shares what it really takes to build a strongman scene from scratch. From convincing overseas athletes to fly in, navigating sponsorships, to running events showcasing jaw dropping feats of strength.
He also breaks down the creative side, from locally resonant challenges like the Merlion Shield Carry and team competitions, to the American-style showmanship that makes the sport compelling to newcomers.
Whether you're an aspiring promoter, athlete, or entrepreneur, Yang's story is one you don’t want to miss.
Timestamps
00:00 - Introduction to Yang and Extinct Games
02:16 - How Yang discovered strongman through outdoor gyms
03:20 - The appeal of moving and dynamic events in Strongman
04:59 - Yang’s decision to drop out of the military to pursue his passion
06:20 - The traits of entrepreneurial mindset Yang exhibits
08:19 - The story behind the name "Extinct Games" and its meaning
10:13 - Building Singapore’s first international strongman competitions
11:51 - Challenges in securing venue and sponsorship for international athletes
12:48 - Convincing brands and local sponsors to support Strongman events
15:00 - Organising big international events: attracting top athletes
16:53 - Logistics of sourcing equipment from around the world
29:58 - Creating unique Singaporean-themed events
32:34 - Risks involved in organising extreme feats and insurance challenges
36:48 - Upcoming competitions and expansion plans
40:51 - The future of strongman in Asia and Yang’s vision for Extinct Games
45:34 - Lessons learned from organising competitions and managing resources
56:07 - Tips for beginners interested in trying strongman
Brought to you by Hygieia Strength & Conditioning
Hygieia Strength's Social Media Links:
Instagram
Facebook
YouTube
Connect with the Hosts
Shaun Pang - Instagram, LinkedIn
Marvin - Instagram, LinkedIn
Send feedback or questions to [email protected]