The IAB UK Podcast

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Our first episode of season 8 is part of Audio Week 2021, the third of four emerged and emerging specialism weeks also covering E-commerce, Connected TV and Gaming, with Audio Week brought to you in partnership with our sponsor, Spotify.

In this episode, regular host James Chandler chats to Will Freeman and Luke Taplin-McCallum from AudioMob about audio in gaming. They relive their adolescent years with a potted history of sound in games and get into why there’s been such a recent boom of audio content in games.

They also share brands that are nailing it when it comes to audio and gaming, as well as what the future might hold for creatives, producers and game developers.

If you want to immerse yourself further into the world of Audio check out and watch all the events forming part of Audio Week which include our exclusive Real Living research, a debate and creative workshop all at iabuk.com/events.

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Ad-funded journalism once held the powerful to account. It looked out for our safety. It helped us to navigate the thousands of entertainment options that bombard us every minute of every day. It gave us all a seat at the table. But not anymore.

With ad funded, quality news a thing of the past, can you tell fact from fiction? In this special Stay Engaged collaboration with podcast 'Oh What Now', host Judith Horn is joined in the studio by disgraced MP Vikram Chopra, Readership Editor of The British Bugle, Gem Sarsons, Consumer Rights Advocate Ruth Medley and author & founder of the Cut The Noise movement, Crispin Softly to ask ‘how on earth did we end up here?’

Stay Engaged 2021 draws to a close with a fiery debate on where it all went wrong for ad-funded, quality publishers. With rumour rife, fake news taking hold and society starting to unravel, Judith Horn and her opinionated guests dissect the downfall of professional journalism. 

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Oh What Now was written for IAB UK Stay Engaged by Jon Bradfield and produced by Ali Rezakhani. Judith was played by Joan Walker, Ruth by Annabel Leventon, Vik by Amerjit Deu, Crispin by Daniel Leadbitter and Jodie Steele played Gem.

Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform.

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In this episode, join IAB UK’s Sophia Haynes as she chats to the British Heart Foundation’s Executive Director for Marketing, Fundraising and Engagement, Claire Sadler. They cover Claire’s career as a high-profile marketer at brands including BT and Direct Line as well as her role as Executive Committee Member of WACL, the network of the UK's most senior women in advertising, communications and media.

Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform.

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In the past year 8D has been the new buzzword in audio, with clients suddenly asking to learn more about 8D and how they could leverage it for their campaigns. But what does it actually mean? And how many Ds are too many? This session covers it all in an immersive practical guide for marketers, agencies and brands. Kath, Ben and Sam chat about how 8D differs from stereo and 3D production, exploring it as a mixing technique for music and considering whether there are practical applications for advertisers.

Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform.

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Recent research by Kantar and the University of Oxford, featuring in episode 8 of Stay Engaged, showed digital channels to be effective brand builders, but advertisers need to be specific with the brand outcome they want to achieve to have impact. In this episode, Pete Buckley and Alina Kulesza discuss how marketers can accelerate brand growth via this evidence-based approach, uncovering new techniques and approaches the most advanced advertisers in the world are using to build their brand awareness, association and consideration. If you want more information on either Brand3 or the Kantar/Oxford study please ask your Facebook partner.

Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform.

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In this session, LADbible Group’s Anna-Lee Bridgstock and David Milsom get to the root of the hotly debated question: Does data kill creativity? Together, they tackle some of the most commonly debated topics around data and creativity, and how they should work together for optimal results. They give their unrivalled insight into how one of the world’s largest publishers continues to generate billions of platform views, create dynamic ideas that youth audiences love to engage with and share successful and engaging content time after time.

Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform.

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There is almost certainly no sector that has been harder hit over the last 18 months than the travel industry. With flights grounded and hotels across the world empty, any marketer working in the travel industry has been forced to react and response in extraordinary ways. In this episode of Stay Engaged, senior marketer at TUI, Toby Horry, looks back at what's been important in marketing over this period - from the fundamentals that haven't changed at all, to the changing role of customer experience and media planning, as well as what the impact has been on wellbeing and inclusion among the team at TUI.

Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform.

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A lot has been written about how the pandemic accelerated a lot of behaviours from work to education, but history suggests that the real acceleration happens after we emerge from major crises and build back differently. There is lots of change ahead and, for the open minded and curious, plenty of new things to experience and learn. Anomaly's Founder, Johny Vulkan, explores more in this offstage session for Stay Engaged.

Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform.

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Is there one perfect media plan that covers off all brand outcomes? Can channels be easily substituted to meet the same marketing objectives? In this episode, Oxford University's Saïd Business School and Kantar share a new analysis of thousands of ad campaigns while bringing to life real media planning dilemmas.

This is the largest academic study into brand building effectiveness and shows how advertisers can make their campaigns 2.6 times more effective by allocating media spend differently.

Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform.

Hosted on Acast. See acast.com/privacy for more information.