The IAB UK Podcast

This week's guest is former Met Police Commander John Sutherland. John recently spoke at Leadership Series - the virtual incarnation of our annual Leadership Summit - and gave a remarkable take on what he calls the lost art of listening, not only drawing on his career as a senior police officer but also his experience as a hostage and crisis negotiator. In this special episode, James and John discuss his training to become a hostage negotiator, debate the pros and cons of having to communicate with each other for over a year via video conferencing and talk candidly about the pressures of modern policing. Check John out on Twitter @policecommander where you'll also find out more about his two books 'Blue' and 'Crossing the Line'.

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Welcome to a special episode of the IAB UK Podcast to celebrate the launch of Digital Adspend 2020. In this episode, James reveals some of the headlines from this year's report and chats to the IAB’s Elizabeth Lane, Steph Claxon from PwC, Michelle Sarpong from the7stars and Faye McDowall from Global to get their take on the latest numbers. The annual Adspend research is the official measure of the size of the UK digital advertising market. The full report, plus access to our Adspend Analyser tool, is provided for free to IAB UK members, breaks down the data by Category (display, search, classifieds), Format (banners, video, native etc), Environment, and Industry Sector. Check out the report and the Analyser at iabuk.com/adspend

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To mark the start of Ramadan, James is joined by Miriam Faber, Facebook's Content and Campaigns Lead for Northern Europe, and Basma Khalifa, the director and film maker behind Facebook's 'Stories of Ramadan'. In this episode, Basma and Miriam talk about how brands can better serve the millions of Muslims fasting this month, how non-Muslims can be supportive allies to colleagues and friends who are observing Ramadan, as well as looking forward to the opportunities and possibilities for companies when it comes to Eid al-Fitr in May. Find out more about Basma at basmakhalifa.com and check out Facebook's Stories of Ramadan at facebook.com/business/m/sharedbyfacebook/insights/ramadan-for-growth-markets

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In this special episode to mark World Autism Awareness Week (29 March - 4 April 2021), James speaks to Roxanne Hobbs, Founder of The Hobbs Consultancy. Their conversation explores why there's still low awareness of neurodiversity, what can be learnt from other areas of diversity and inclusion, and what exactly leaders should be considering when it comes to their return to the office. Roxanne also shares what led her into working specifically in diversity and what skills we might be undervaluing when it comes to neurodiverse individuals in our teams. Check out the Hobbs Consultancy's e-learning at https://thehobbsconsultancy.com/e-learning

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In the second episode of our 'Meet the Founder' series where James chats to the visionaries and risk-takers who have built IAB UK member companies from the ground up, we meet Quantcast’s co-founder and CEO, Konrad Feldman. Quantcast is a technology company that specialises in AI-driven real-time advertising and audience insight - and in this conversation James and Konrad cover measurement, the importance of a free & open web, as well as hearing what advice Konrad would give his younger self. Find out more about Quantcast and Virtual Nova here.

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In this special episode released as part of IAB UK's first Ecommerce Week, our celebration and exploration of all things buying online, James speaks to Verizon Media's Head of Strategy, Monica Majumdar. Their conversation covers the phenomenal growth of ecommerce over the last 12 months, what buy-now-pay-later means to Gen Z, and how 2020 was the second coming for QR codes. IAB UK kicked off Ecommerce Week, brought to you in partnership with TikTok, by revealing the first insight from our new study, Real Living, which explores the changing consumer habits surrounding ecommerce. You can find it at iabuk.com/RealLiving

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In this special episode of The IAB UK Podcast, regular host James Chandler takes a week off - almost - and hands over the mic to our Policy and Regulatory Affairs team, Christie Dennehy-Neil and James Davies. In a wide-ranging scan of the policy horizon, they discuss the big issues facing digital advertising this year; covering the proposed online ban on HFSS products, the ICO's ongoing review of real-time bidding, the latest on the new Digital Markets Unit, the status of the Online Safety Bill and - of course - Brexit. For more on what the team get up to, from consultation responses to events, check out our new Policy Hub at iabuk.com/policy

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In a special episode to mark International Women's Day 2021, James catches up with Jackie Stevenson, Global CEO and co-founder of The Brooklyn Brothers, and President of WACL (Women in Advertising and Communications London). #FlexibleFirst is the latest initiative from WACL as a driving factor in closing the gender pay gap, ultimately delivering gender equality in our industry. In this episode, Jackie explains why WACL is campaigning for flexible working practices to be adopted as an industry standard, discusses the Government’s decision to reinstate gender pay gap reporting - something WACL campaigned incredibly hard for - and shares some advice for young women in advertising. Find out more about #FlexibleFirst at https://wacl.info/flexible-first-campaign/ #IWD2021 #ChooseToChallenge

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To celebrate the launch of IAB UK's Guide to Gaming, James is joined by two members of our Gaming Group, Frameplay's Cary Tilds and Activision Blizzard's Jonathan Stringfield. Both hugely passionate about gaming and the opportunities for advertisers, the chat covers the uniquely focused gamer mindset, why the ad industry has started to take notice of game developers and - of course - the acceleration of already rapidly-growing adoption during lockdown. Check out our full Guide to Gaming here: https://www.iabuk.com/news-article/iab-uk-launches-guide-gaming

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IAB UK's annual National Anti-Click-Through Rate Day returns on Friday 12 February and once again we're putting the focus on measurement, and placing clicks firmly in the past. In this episode, James talks to Mindshare UK's Director of Performance Analytics about left-side versus right-side metrics, digital’s brand building capabilities and how Purple Bricks became the UK's number one agent. Check out all things National Anti-Click-Through Rate Day at iabuk.com/measurement and remember: Don't Be A Clickhead!

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