The Idea Climbing® Podcast

The Idea Climbing® Podcast

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The Idea Climbing® Podcast episodes

  • How to Create a Circle of Trusted Advisors With Electra Govoni
    Episode 63!
    Finding or starting your own professional group of advisors can be a daunting task, but a great investment of your time if you know how to go about it. That’s what I discuss with Electra Govoni in this episode. Electra is a business coach who helps owners of small and medium sized companies go from barely surviving to thriving in their businesses.   In addition, she facilitates bringing business owners together in peer advisory groups to leverage real world advice from people who know exactly what it means to run a business.
    Get Involved with Professional Organizations
    If you need help growing your business the good news is there are more people out there that can help you than you may even realize. When you get involved with professional groups and get out of your same industry, talk to people you don’t normally talk to and then talk about your business you might encounter some personal skepticism. That means that you’re thinking “How can someone that doesn’t deeply understand my business help me?” That’s where the group dynamic is important. You overcome that skepticism when the group gives you feedback that resonates with you. You need to go into those situations with an open mind.
    How to Create a Circle of Trusted Advisors
    One of the first places to look for advisors is in the segments of business that you’re not strong in. Find the people that love to do what you hate to do and bring them on board. The second dynamic to look at is finding people go approach problem solving in different ways than you do. That type of person can help you mitigate risk and move in directions that you haven’t even thought of.
    When you engage with those people plan of choosing at the most 10 that will meet monthly. From there you create a safe space, where nothing leaves the room, and you share your plans with the group.
    In this episode we also discuss:
    How to embrace vulnerability to move your business forward.
    How to get out of your own way with the support of your group.
    Why people want to be included in your circle of trusted advisors.
    …and more golden nuggets of advice!
    If you enjoy this episode please rate us and subscribe on Apple Podcasts or your podcasting platform of choice
    About the Guest
     
     
     
     
     
     
     
    Electra is the CEO of Finding Parity, Inc. and owner of TAB Boston NW.  With over 30+ years’ experience in the FinTech industry, she is a skilled executive and coach who specializes in leading transformative changes in companies and empowering a diverse and engaged workforce to achieve their personal and professional vision.
    Electra holds a BS in Computer Science from Merrimack College and a Masters Certificate from Boston College’s Winston Center for Leadership and Ethics – Leadership for Change.  She is also a certified partner of Predictive Index working with companies to develop talent strategies that align with their business strategies.
    Phone: 781-365-9778
    LinkedIn:  https://www.linkedin.com/in/electra-govoni/
    Website:  Electra Govoni Top Business Coach | TAB Boston Northwest (thealternativeboard.com)
    24 min
  • How to Build Meaningful Relationships with Jonathan Rosen
    Episode 62!
    When it comes to building relationships in the business world there is a relational model and a transactional model, I discuss which one is better with my guest Jonathan Rosen. Jonathan founded Collaberex 6 years ago with the sole mission of helping executives, small business owners and professional service providers build meaningful, impactful, purposeful, relationships with others who will help you achieve your goals.
    Jonathan believes that there aren’t professional relationships and personal relationships, there are just relationships. For instance, if you ask business owners “Can you describe your relationships with your best customers?”, they probably won’t respond with the ones that buy the most. They’ll describe the ones that have been with them the longest, the relationships that have the most trust, the ones that invite them to family and social events and so on. It becomes a competitive advantage to build meaningful relationships.
    When it comes to “there’s just relationships” how do you know when it’s mostly personal or mostly professional? Jonathan explains that if you meet someone at a professional networking event, you both know that the primary driver of the relationship is business even if you become friends afterwards. The caveat is that you should take time to get to know someone and develop a relationship (relational model) and not discard people that don’t express an interest to buy during your first conversation (transactional model). During those initial conversations start by discovering what you have in common, personally and professionally, and let the conversation grow from there.
    Jonathan believes that the point of a meeting is to have another meeting which can lead to a meaningful relationship.
    In this episode we also discuss:
    How to build trusted relationships that result in both people wanting to help each other.
    How to start your own peer group that will help you grow your business.
    Why accountability will help you achieve goals faster.
    …and more golden nuggets of advice!
    If you enjoy this episode please rate us and subscribe on Apple Podcasts or your podcasting platform of choice
    About the Guest
     
     
     
     
     
     
     
    Jonathan Rosen founded Collaberex 6 years ago with the sole mission of helping executives, small business owners and professional service providers build meaningful, impactful, purposeful, relationships with others who will help you achieve your goals. With a dozen virtual groups in New York, Philadelphia & Boston (and growing) we are on our way to making an impact on more people's lives through our 100% relationship focused, peer advisory / professional development model.
    Jonathan brings more than 30 years’ experience in strategic planning, operations management, organizational restructuring and start-up formation.  Having held positions as CEO, COO and Founder of several small to mid-market businesses in the NY Metro area over the past 35 years, he has a detailed knowledge of many business sectors including, manufacturing, distribution, importing, retail and e-commerce. Additionally, his law degree and BBA and Masters in Finance, all from The George Washington University, provide his clients with an advisor with the expertise and experience who can professionally guide them step by step through whatever challenges they face.
    When he’s not helping others build relationships you can find him spending time with his wife, kids and grandkids, playing tennis and holding his breath hoping the Mets will keep winning.
    https://www.linkedin.com/in/jonathancollaberex/
    https://collaberex.com/beliefs/
    25 min
  • How to Build Relationships That Lead to Valuable Referrals With Matt Ward
    Episode 61!
    More referrals are the holy grail for entrepreneurs and sales professionals. But how do you get more? That’s what I discuss with Matt Ward in this episode. Matt is an author, speaker and referral coach that teaches service-based small business owners by showing them how easy getting more word-of-mouth referrals can be if you just have the right mindset.
    The first thing Matt shared is the more we care, the more referrals we get. Check in with your network frequently, care about their success and what they’re doing. When you do that, you’ll build mutually beneficial and valuable relationships that will result in referrals. If you’re not getting referrals, it’s because you don’t have close relationships with the right people in your network.
    How do you build those relationships without being “salesy”? One way is to check in with them regularly just to see how they’re doing. This is something as simple as and email simply saying “Hello! How are you? I just want to check in.” You can also send the same message in a handwritten card. Not many people do that these days and you’ll stay top of mind with whomever you send the card to.
    Why don’t people do that? They’re often too busy chasing the next sales instead of investing time to build relationships. A common quote is “People do business with people they know, like and trust.” Matt believes that people do business with people they know, like, trust, and care about. That only happens when you develop deep relationships with people and forget about the transactional mindset.
    Taking it a step further, Matt believes that people should give without the expectation of getting anything in return. That can be a tough habit to create. When you give like that people are going to want to be around you. They’re going to care about you because you’re brightening up their lives. With time, they will be happy to send referrals to you.
    In this episode we also discuss:
    More ways to develop meaningful relationships.
    What NOT to do while networking and developing relationships.
    Why it’s better to ask for introductions to referral sources than potential clients.
    How to stand out from your competitors
    …and more golden nuggets of advice!
    If you enjoy this episode please rate us and subscribe on Apple Podcasts or your podcasting platform of choice
    About the Guest
     
     
     
     
     
     
     
    In 2002 Matt began working with business owners through his digital marketing agency, inConcert Web Solutions, to improve their bottom line, gain more clients, and grow their respective businesses. He then sold his agency in 2018 so that he could focus on helping businesses get more word of mouth referrals! He's the author of "MORE...Word of Mouth Referrals, Lifelong Customers & Raving Fans and, “The High-Five Effect: How To Do Business With People Who Bring You Joy”.
    Matt believes that creating deeper and more meaningful connections will result in more word of mouth referrals. He personally uses this philosophy in his own business. Matt is a professional member of the National Speakers Association and he and his companies have received numerous awards, including:
    40 Under 40
    Chamber Small Business Owner of the Year
    Top Web Firm 7 Years in a Row
    Better Business Bureau Torch Award Finalist
    Connect with Matt!
    Website - Professional Speaker - Matt Ward - Get More Word Of Mouth Referrals
    Free Download - Fire Up Referrals Engine Kit - Breakthrough Champion
    LinkedIn - https://www.linkedin.com/in/mattwardspeaks/
    24 min
  • Business Planning for a Recession: Four Critical Steps for CEOs with Glenn Gow
    This episode’s big idea is business planning for a recession: Four critical steps for CEOs. My guest, Glenn Gow believes that any company can find a pathway to success regardless of what’s happening in their economic environment. Glenn was a CEO for 25 years. Now, he's a CEO Coach. He's going to make you more successful. But it's not only about being successful, it's about being happy while achieving success. If you want both, listen to this episode!
    When a problem like a recession hits you need to step back, take a breath, and then take action.
    When you take a step back you need to acknowledge that there are things in this world that you can control, and those things are what you should focus on. Accepting that there are things that you cannot control is key here; sometimes the situation at hand simply is what it is. The stock market is what it is. The buying behavior of our prospects and customers is what it is, and so on. Those are the things that you have to accept and face reality. Once you accept that you choose the places that you want to focus on where you can make change happen. After you step back and take a deep breath it’s time to get focused.
    After you’re focused on the right things you need to create a new action plan for your new situation. One of the first things to do within your plan is reduce your burn, what you’re spending money on. Unfortunately, this might mean you have to lay people off. When that happens, you need to be in the mindset that good people will get hired by somebody else.
    In this episode we also discuss:
    How to find new ways to cut expenses.
    How to become a great communicator with the people that you work with.
    How to execute your new plan.
    …and more golden nuggets of advice!
    If you enjoy this episode please rate us and subscribe on Apple Podcasts or your podcasting platform of choice
    About the Guest
     
     
     
     
     
     
     
    After graduating from Harvard Business School, Glenn came to Silicon Valley and worked for a start-up that failed. Then he worked in sales and marketing at Oracle. He then founded Crimson Consulting Group — a highly successful strategy consulting firm, while serving as CEO for 25 years. Crimson helped Apple, Facebook, Google, Microsoft, Cisco, Dell, and many start-ups become even more successful through strategic consultation.
    After his stint as a CEO, he worked in venture capital for five years. During that time, he coached the CEOs of his portfolio companies. Now, Glenn coaches CEOs to success and happiness. He can be found at glenngow.com.
    22 min
  • How to Stop Beating Yourself Up With Brian Reinbold
    Today’s big idea is the subject of beating yourself up and how to stop it. That’s what I discuss with Brian Reinbold, who is The Voice of BraveHearts Radio and The Host of BraveHearts Adventures. Brian is a Master Storyteller and loves to do Voice Work and EmCee Events.
    Many people do this about the things that they set out to do but didn’t accomplish on time. Brian found himself in a bad place thinking about that and came up with an idea. He took out a sheet of paper and wrote down what he did accomplish. Brian gave himself the grace to get a “B” for the day instead of a failing grade. The next step was to figure out what he needed to do for an “A” or even an “A+”. It’s a simple system that you might find valuable the next time you find yourself in a bad space mentally.
    How do you differentiate a good idea that you might want to bring to life and a great idea that you should definitely focus on? A good idea is any idea that is well intentioned. That being said there are a limited number of things that you can successfully put your time, talent, energy and love into. Trying to do too many things with those limited resources is one road to beating yourself up because you can’t do everything. When you want to bring an idea to life leveraging those four things you know that you have a great idea. Only put great ideas on your to-do list and you’ll experience much less frustration because you’re being much more strategic.
    In this episode we also discuss:
    The concepts of love and appreciation in the business world.
    Why gratitude is the beginning of all good things and how to practice it.
    How to combine purpose and passion to lead a happier life.
    …and more golden nuggets of advice!
    If you enjoy this episode please rate us and subscribe on Apple Podcasts or your podcasting platform of choice
    About the Guest
     
     
     
     
     
     
     
    BRIAN REINBOLD is at his best when he is helping others to become their best. He is the eternal optimist, an enlightening and uplifting speaker, and a community builder who inspires people in all walks of life to rise and meet their challenges through the service of others. With his innovative approach to leadership development, soothing voice, engaging sense of humor, passion for mentoring, and ability to harness the power of analogy to create the aha moment, Brian invites you to dream bigger, accomplish more, and have more fun than you ever thought possible.
    Brian is the architect of a successful career that spans business ownership, consulting, coaching, sales management, sales training, philanthropy, professional speaking, and broadcasting, As the host of the BraveHearts Radio Show he is taking the thought leadership conversation to the next level, providing an outlet for experts to broaden their reach and find a target audience. Promoting not just his own coaching and content, but that of other Speakers Authors and Coaches as well. As the Mission Specialist, he is elevating the profile of BraveHearts for Kids, a charity organization that supports the needs of pediatric cancer patients and their families.
    Through his corporate board experience, broadcasting platform, writings, and instructional methods, Brian is crystallizing the concept of mission-building behavior and helping mission-driven organizations connect with their employees and/or constituents. He is known as a design thinker and a dot connector who can align people with ideas, course a path, and generate a best-fit solution. His vision is to create an environment that supports open communication, increases employee and customer retention, and drives profitability.
    Connect with Brian on LinkedIn here!
    21 min
  • How to Be of Service for Your Network with Steve Lover
    If you want to bring a big idea to life in the entrepreneurship world there are two things that you need to focus on and take action on: The concept of service vs pleasing and then creating value. That’s what I discuss in this episode with Business Development Coach Steve Lover.
    Let’s start with service vs. pleasing and why it’s so important.
    When we’re younger we’re taught to please everyone. As a child, if you’re good at the store you get a treat when you get home. If you’re good in school the teacher won’t pick on you as much and so on and then we reach the business world. Pleasing is all about doing things so people will like you. It's all about you.
    Service is another story. It’s completely focused on the person you’re dealing with; it’s not focused on you. You’re taking the focus off of you and feeling good about yourself and instead asking “How can I help and serve this person?” When you have that focus the entire way that you show up is different.
    One example of serving instead of pleasing happens when your product or service isn’t a fit for the other person. Instead of making the sale anyways you refer them to someone that can better serve them. Another example is giving away a lot of solid advice during your first meeting. You realize that’s all they needed so you don’t pursue them as a client. It’s about what does that person need and want and how you can increase the quality of their life.
    We also discuss:
    More ways to be of service to the people around you.
    How to make what you do so valuable that people will want to work with you and refer you.
    How to decide what you’re worth and how much to charge for your services.
    Why you should embrace your uniqueness.
    …and other golden nuggets of advice!
    If you enjoy this episode please rate us and subscribe on Apple Podcasts or your podcasting platform of choice.
    About The Guest
     
     
     
     
     
     
     
    Steve Lover is a high impact business development specialist. He helps small business owners and CEOs increase both profitability and productivity. With his direction, business owners have revamped their sales and marketing departments making them more effective, increased employee engagement through better accountability and designed smoother running businesses through higher quality leadership.
    He has been speaking to audiences, getting rave reviews and has been invited to speak for Chase Bank, Century 21 and Jackson National to name a few. Before starting his coaching practice in 2005, Steve was a corporate trainer for a Fortune 100 Financial Services company, a sales representative and a Rabbi.
    He is a member of the board of directors of the local Rabbinical School and is involved with helping kids at risk. He speaks three different languages fluently and has lived on three different countries. He is Married for 39 years and loves spending time with his 6 children and a slew of grandchildren.
    Visit Steve online:
    www.BlueMountainCoaching.com
    www.BlueMountainAcademy.com
    https://www.linkedin.com/in/your-business-coach/
    24 min
  • How to Create a Safe Space to Sprout Your Next Big Idea
    Episode 57! Many entrepreneurs feel alone in their endeavors. It helps to create a support system. That’s what I discuss with Marcy Fortnow, founder of Engaging Play and Diana Patel, an executive coach.  We started the discussion by examining stump speeches and sprout speeches.
    Stump speech is where you establish yourself as an expert while giving a sprout speech means you’re willing to grow with the help of others. Diana and Marcy loved the concept and decided to create a virtual event, or space, for entrepreneurs to come together and explore what’s possible. They shared some advice for you if you’re interested in creating your own sprout event. The first suggestion is that you collaborate with people that you admire. This usually means they’re further along on the know, like and trust path of your relationship. This helps you collaborate quicker and with more success at the event.
    For an activity at your event Marcy suggests the “rose, bud, thorn” activity. A rose is something that is going great in your life. A bud is something that is going to happen in your life soon. A thorn is something that’s not going great for you. Each person journals about those three areas of their life. Then everyone shares their bud, something they want to grow a little big more. Then the audience shares their thorn. Those last two shares are essentially asking their peers for help.
    We also discuss:
    How to speak your goals and share them with people that can help you.
    A deeper dive into how to create a safe space to share with your peers.
    How to invite people to your sprout event.
    What to do after your event to create lasting results.
    …and more golden nuggets of advice!
    If you enjoy this episode please rate us and subscribe on Apple Podcasts or your podcasting platform of choice.
    About The Guests
     
     
     
     
     
     
     
    Marcy Fortnow
    Marcy Fortnow is the owner of Engaging Play (engagingplay.com), a team building and training company that delivers workshops and programs through traditional training, active facilitation, and engaging play. She develops and delivers experiential learning programs for corporate groups, organizations, and boards, to raise their leadership level, improve teamwork, enable better communication and problem solving, and increase productivity.
    Prior to beginning her entrepreneurial ventures, Marcy accumulated more than twelve years in the business software world, in training and development, change management, and implementation and consulting, for both domestic and European clients. She has a BS in Psychology, and an MBA from Boston University. Marcy is a certified John Maxwell Leadership Trainer and is a certified Disc consultant in Advanced Behavioral Analysis. Marcy is also certified as a LEGO® Serious Play® facilitator, working with clients around alignment, innovation and problem solving. She is an extremely involved community member, volunteers and serves in leadership on several boards, and was the Atlanta President of the National Association of Women Business Owners (NAWBO) from 2017 to 2019.
    https://www.linkedin.com/in/marcyfortnow/
    https://engagingplay.com/
     
     
     
     
     
     
     
    Diana Patel 
    Diana is founder and owner of Resonant LLC. Her multidisciplinary approach combined with her drive to make a difference in others’ lives makes her a highly impactful executive coach. She’s also a strategic development partner at Continuing Education Productions where she helps sustain cohesive, high-performance organizations through employee training.
    With over a decade of experience in consulting and leadership development, Diana helps business leaders discover, develop, and share best practices. Early on in her career, she co-founded a biotech company and had the unique opportunity to cross-collaborate with physicians, engineers, lawyers, biologists, and business leaders.
    Diana double majored in Psychology and Speech Communication at University of Illinois at Urbana-Champaign and received her MBA from University of Illinois at Chicago, where she concentrated in Entrepreneurship and Executive Coaching.
    She’s lived in 3 countries and 7 cities, and her mantra for business and life is “we are better together.”
    LinkedIn: linkedin.com/in/dianabpatel
    Website:  dianapatel.com
    21 min
  • How to Manifest Great Things in Your Life With Colin Sprake
    Episode 56!
    The topic of “manifesting success” came up recently during a conversation with Colin Sprake. Since 2004, Colin has helped hundreds of thousands of entrepreneurs and their families make lasting changes in their personal and professional lives.
    Colin believes that we are manifesting all the time. Sometimes we’re manifesting what we do want sometimes we’re manifesting we don’t want. This happens because what focus on is what we vibrate internally which determines what we receive externally in the world around us. It’s important to realize that you need to focus on manifesting what you really want in your life and not spend time thinking about what you’re worried about. You can do this by practicing changing your vibration.
    You can get started with studying and leveraging this formula: Your thoughts lead to feelings that lead to actions that lead to results. People often try to improve their lives by positive affirmations. The trouble is that positive affirmations don’t work if they’re coming from your head and not your heart. You need to be emotionally attached to them and believe what you’re asking for will happen. It’s about the words that you’re using and the things that you’re thinking that impact your vibration internally. Two ways to shift your inner vibration are through meditation and visualization. That will change your frequency, which is like using a radio – a small shift in frequency changes from one station to another. You can shift to a productive and happy frequency. You need to pay attention to every thought that you’re thinking and every word that you say because everything has a frequency.
    One roadblock people often put up for themselves is always wanting more. The feelings associated with want are actually feelings of lack. When you’re vibrating lack all you will get is “less of” in your life. How can you change this? With gratitude. For example, if you have a book launch coming up don’t focus only on what you want, focus much more on how grateful you are for every step of the launch process and your launch will go even better.
    We also discuss:
    More about the power of gratitude and how to practice it.
    How to “feel it to reveal it”.
    Why it’s not about what you know, it’s about who you are.
    How to stop self-sabotage.
    How to meet the right people at the right time to change the arc of your business.
    …and more golden nuggets of advice!
    If you enjoy this episode please rate us and subscribe on Apple Podcasts or your podcasting platform of choice.
    About The Guest
     
     
     
     
     
     
     
     
    Since 2004, Colin Sprake has helped hundreds of thousands of entrepreneurs and their families make lasting changes in their personal and professional lives. He’s been privileged enough to speak on Tony Robbins’ stage, and present with ack Canfield, John Assaraf, Joe Dispenza, JJ Virgin, Les Brown, Marcia Weider, and countless other global thought leaders.
    He is a 4 times best-selling author and business mentor with a proven track record of personally building profitable companies from the ground up. He’s an extremely passionate and engaging presenter that specializes in mindset, realizing personal potential, and is an absolute genius at business strategy and scaling.
    Connect with Colin on LinkedIn here
    26 min
  • How to Create Flow States With Chris M. King
    Episode 55!
    Today the subject of “Flow” is the focus of our conversation. My guest is Chris M. King, executive performance coach, author, speaker, and founder of Status Flow.
    What is flow? Athletes refer to it as being in the zone, its runner’s high, basketball players call it going unconscious and other people have other names. Flow is the optimal state of consciousness where you feel your best, perform your best, you’re not stressed out and you’re using fewer resources to achieve bigger goals.
    What roles can flow play in bringing a big idea to life? Before looking at that Chris agreed that if you spend too much time in flow you can overload your brain. We discuss the balance between being in flow and taking time off from flow. If you want to get creative with bringing your big idea to life flow can play a big role, but it’s almost counter-intuitive. The primary areas of the brain that we’re used to working with don’t play a role in flow. You need to set the unique conditions for flow and behave in a certain way that will create the flow state that you’re looking for. To do this you can train into flow and train out of flow to prevent overload.
    “Flow triggers” are the conditions that need to be present to create the neurochemical cocktail that flow is the result of. One of them is complete concentration. You need to create an environment where you are only focused on the project you’re working on and not be distracted by cell phones and other things. Risk is another one that is tied to concentration. When you take a risk, you get very focused on what you’re doing to avoid problems. This helps with flow.
    In this episode we also discuss:
    The flow paradox: By trying too hard to get into flow you can keep yourself out of it. We discuss what you can do to avoid this problem.
    How to leverage other flow triggers.
    How to recognize when you’re in flow if you haven’t consciously been aware of it before.
    …and other golden nuggets of advice!
    If you enjoy this episode please rate us and subscribe on Apple Podcasts or your podcasting platform of choice.
    About The Guest
     
     
     
     
     
     
     
     
    You’ve renegotiated deals, jobs, and even relationships. What if you could renegotiate your existence?  You can! And you can make the impossible, or even the unimaginable, a reality quicker than you thought!
    “Pique-performance” (spelling is intentional) executive coach, author, and speaker Chris M. King sets the conditions for “flow,” a.k.a. “the zone.” He facilitates the journeys that lead to the discoveries that create sustainable advancements for organizations and individuals to quickly achieve the impossible. Chris has particular expertise with professional women and women-led/focused teams, ensuring they are running their businesses and lives instead of their businesses and lives running them.
    Chris’s background is working in technology, broadcasting, and healthcare. He has trained with the very best in flow research including the Flow Research Collective, the Flow Genome Project, David Bayer, Brendon Burchard, Dr. Andrew Huberman, Unbeatable Mind, and regularly trains in mental and physical endurance with retired US Navy SEALs.
    Chris’s book, Renegotiate Your Existence: Unlock Your Impossible Life is now available on Amazon.
    21 min
  • How to Build and Market a New Service Offering With Robbie Samuels
    Episode 54!
    In this episode my guest, Robbie Samuels, and I discuss big idea of bringing a new service offering to life while marketing it. Robbie is an author, speaker, and business growth strategy coach recognized as a networking expert by Harvard Business Review, Forbes, Lifehacker, and Inc.
    When it comes to creating service offerings don’t just assume that you know what your audience wants. Many people dream up a big solution to solve a big problem; but the people they’re reaching out to don’t have the same understanding of what the big problem is. They often think they have a small problem that needs a small solution. Robbie says it’s like they think they need a band aid and we’re trying to sell them surgery – it’s a huge disconnect.
    How can you avoid this problem? By creating an offering with the people you plan on serving. Identify prospects within your existing network who already know, like and trust you. Have around 30 conversations with those people over a six-to-twelve-week time frame. If the response is positive from those conversations determine exactly what you want to create and then do a pilot test of it. Invite some of those people that you spoke with to be in the pilot. If the response is negative move on to your next big idea and repeat the process.
    In this episode we also discuss:
    What NOT to do when you’re building a list.
    How to write great marketing copy.
    More ways to bring your big idea to life.
    What to do after you run a successful pilot.
    How to price each iteration of your big idea for a service offering.
    …and more golden nuggets of advice.
    If you enjoy this episode please rate us and subscribe on Apple Podcasts or your podcasting platform of choice.
    About The Guest
     
     
     
     
     
     
     
     
    Robbie Samuels is an author, speaker, and business growth strategy coach recognized as a networking expert by Harvard Business Review, Forbes, Lifehacker, and Inc. He is also a virtual event design consultant and executive Zoom producer recognized as an industry expert in the field of digital event design by JDC Events.
    Robbie is the author of "Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences" and "Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List." He is a Harvard Business Review contributor.
    His clients include thought leaders, entrepreneurial women, associations, national, and statewide advocacy organizations, women’s leadership summits, including Feeding America, California WIC Association, and AmeriCorps.
    Robbie is the host of the On the Schmooze podcast and #NoMoreBadZoom Virtual Happy Hours.
    Want a LOT of free, helpful content? Visit https://robbiesamuels.com/mark
    Download bonus content at www.SmallListBigResults.com and www.CroissantsvsBagels.com.
    Robbie's journey as an entrepreneur is shared at www.robbiesamuels.com/about.
    Robbie's podcast is On the Schmooze (please note spelling).
    Connect with Robbie! www.linkedin.com/in/robbiesamuels
    28 min

About The Idea Climbing® Podcast

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If you’re passionate about bringing your big ideas to life and want actionable strategies for marketing, branding, sales, mentoring, networking and more this show is for you! You’ll learn from…