The IFAST Podcast

Many young strength coaches and entrepreneurs dream of training pro athletes.

And while this can be a tremendously cool space to work in, it leads to a lot of questions:

• How do you get started training in this space?
• What factors play a role in your success?
• How does training a pro differ from a young athlete? Or gen pop client?
• What constraints do you have when working with them? And
• What does the process look like once you get them in the door?

If you have a desire to train pro athletes, this episode should help give you some insight as to what it's REALLY like!

When you're starting out you might have a vision of what the "ideal business" looks like, but understand that over time all businesses evolve to become YOUR business.

Here are just a few of the topics that we cover:

• How did we create and organize our business structure to optimize client interaction? 
• Where did we make mistakes with membership options?
• How did we assure client culture was optimized and efficient to increase client retention?
• How do we incentivize our employees?
• How do you get word of mouth marketing?
• Should you give away services to attract clients?
• How does cash-based physical therapy differ from insurance-based physical therapy?

We cover a ton of ground in this show, and we truly hope you enjoy it!

Hiring the right people is one of the most critical pieces of the business puzzle.

This is even more true in a small business, where the entire culture and community of a business can be shifted when you bring on a new team member.

In this show, we discuss a variety of topics:

• Our unique hiring process at IFAST,
• Why our internship feeds directly into hiring new coaches,
• How to determine if someone is a good fit for your business, and
• Why firing someone can be the best thing you do (for both you AND them).

There's tons of great info in this episode, and we truly hope you enjoy it!

In this episode, we take a deep dive into our internship process. Here are just a few things you can look forward to:

• Did we really let our first intern run IFAST for a week?
• What did the internship program look like in 2008?
• How has our internship system evolved since then? And what does it look like now?
• What are some of the cool things that are interns are up to these days?

We cover a ton of ground in this episode, so if you run an internship program - or are thinking about starting one - you'll definitely want to check this show out!

In their first podcast, Mike Robertson and Bill Hartman discuss the origins of the nationally-renown Indianapolis Fitness and Sports Training.

• How did they join forces in the first place? Where was the original IFAST located?
• Was the original IFAST location really an illegal casino?
• How did they create the start-up?
• Where did they acquire finances to open IFAST 1.0?
• How did they develop the relationships required for building IFAST over the last 11 years?

Enjoy the show!