Why do even the best finance teams struggle with clunky spreadsheets? Blaine Bertsch, Co-Founder and CEO of Dryrun, shares his journey from creative agency owner to fintech CEO, revealing how blending design thinking with deep financial insight creates software that CFOs actually love to use.

In this episode, you’ll discover:

· Why the initial target customer for his SaaS was completely wrong—and how talking to a broader audience revealed the real market

· The massive technical challenge of scaling from small business data to enterprise-level complexity without sacrificing performance

· How a design-led approach creates clarity and communication that raw data and spreadsheets cannot

· The common misconception about SaaS success timelines and why it’s often a "10-year overnight success"

· His philosophy that "ideas are worthless" and why execution and customer conversations are everything

For founders, developers, and anyone building B2B software where user experience is critical.

Connect With Blaine Bertsch:

· Website: https://dryrun.com

· LinkedIn: https://www.linkedin.com/in/blainebertsch

Chapters:

00:00 Introduction to Dry Run and Its Purpose

03:26 The Shift from Spreadsheets to SaaS

05:56 Design's Role in Financial Software

11:10 Learning from Technical Setbacks

16:37 Common Misconceptions in SaaS Financial Management

19:24 The Importance of UX in Financial Software

22:17 Transitioning from Creative to Financial Tech

27:21 Advice for Founders on Customer Engagement

27:43 Podcasting as a Tool for Communication

31:55 Innovation in Finance and Design

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Why do most penetration tests fail to mimic a real cyberattack? Adriel Desautels, a 20-year cybersecurity veteran and founder of Netragard, reveals why the industry standard is like testing body armor with a squirt gun—and how his team uses real-world red teaming to expose the vulnerabilities that matter.

In this episode, you’ll discover:

· The critical difference between a vulnerability scan and a true red team engagement that uncovers how attackers actually breach systems

· How a single, creatively exploited SQL injection led to a full network compromise in under four minutes

· Why the rise of AI is a double-edged sword—and where human intuition still dominates in cybersecurity

· The common pricing trap that reveals whether a security firm will deliver real testing or just automated scans

· The story behind the slogan "We protect you from people like us" and the ethical line that defines his work

For engineers, developers, and IT leaders who want to move beyond check-box security.

Connect With Adriel Desautels:

· Website: https://netragard.com

· LinkedIn: https://www.linkedin.com/in/adrieldesautels

Chapters:

00:00 Introduction to Cybersecurity and Adriel's Journey

12:16 The Evolution of Cybersecurity Practices

25:11 The Impact of AI on Cybersecurity

30:28 Common Misconceptions in Cybersecurity

36:39 Lessons from Failure and Innovation in Cybersecurity

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How does a PhD Polymer Scientist use data and discernment to solve the problem of career unhappiness? Caroline Sangal left a successful STEM career to found Next Success, where she applies an engineer's method to help high-achievers move from burnout to clarity. She reveals how to align your career with your natural abilities to build a life you don't need to escape from.

In this episode, you’ll discover:

· The "Highlands Ability Battery"—the 3-hour, data-driven assessment developed by an engineer to pinpoint your innate talents

· Why success on paper often leads to internal burnout, and the physical signs that you're out of alignment

· How her "Next Success Method" blends natural abilities, communication styles, and mental fitness to create a custom career vision

· The biggest mistake people make when pivoting (hint: it’s about your resume)

· The mental fitness practice that lowered her blood pressure by 20 points in 8 weeks

For engineers, scientists, and any high-achiever ready to build a career that feels energizing, not draining.

Connect With Caroline Sangal:

· Website: https://nextsuccesscareers.com

· LinkedIn: https://www.linkedin.com/in/caroline-sangal

· Free Resource: Navigating Career Transitions Workbook

Chapters:

00:00 Introduction to Career Clarity

03:45 Journey Through STEM and Career Choices

11:46 Transitioning from Polymer Science to Career Strategy

21:31 The Next Success Method Explained

30:06 Understanding Natural Abilities and Career Alignment

33:12 Mental Fitness and Emotional Resilience in Career Transitions

38:02 The Impact of a Scientific Background on Career Coaching

43:03 Recognizing Unfulfillment in a Successful Career

47:30 Common Mistakes in Career Reinvention

49:48 Exploring the'Your Next Success' Podcast

51:30 The Role of Innovation in Career Development

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How does a computer scientist become a successful entrepreneur and a leading voice in the IT services industry? Dave Sobel, host of the "Business of Tech" podcast and a seasoned MSP founder, reveals how understanding the "why" behind technology is the ultimate career superpower for any engineer or developer.

In this episode, you’ll discover:

· Why the most undervalued role in tech isn't a coder, but a business analyst who can link technology to customer outcomes

· How to apply the "Go-Giver" principle—delivering more value than you're paid for—to accelerate your career

· The real impact of AI and Big Tech on smaller companies and the new opportunities they create

· Why selling a tech company is more about people and culture than spreadsheets

· His practical framework for navigating your career one quarter at a time, without a rigid 10-year plan

For students, engineers, and developers ready to think strategically about their role in the tech ecosystem.

Connect With Dave Sobel:

· Website & Podcast: https://businessof.tech

Chapters:

00:00 The Journey to Entrepreneurship

03:36 Understanding the Business of Tech

05:13 AI and Its Impact on IT Services

06:57 Opportunities in Cybersecurity

08:54 The Influence of Big Tech

11:20 Misconceptions About Business in Tech

12:36 The People Behind Tech Companies

14:07 Insights from the Business of Tech Podcast

15:42 Career Paths in Tech

18:38 Understanding the'Why' in Business

20:30 Navigating a Career in Tech

22:37 Delivering Value in Business

24:16 The Role of Business Analysts

25:35 Defining Innovation in Tech

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How do you scale a service business to $40 million without outside funding? Jon Morris, who built and sold Rise Interactive, reveals the financial frameworks he now uses at Fiscal Advocate to help tech and marketing leaders turn their data into a growth engine, focusing on the only three metrics that truly matter.

In this episode, you’ll discover:

· The one financial metric (Gross Margin) that 95% of service businesses get wrong—and how to optimize it

· How to strategically "unlock" hidden cash within your operations to fund sales and marketing without raising capital

· The common and costly spending habits that cripple early-stage tech and service companies

· Why your relationship with profit must change if you're serious about scaling

· How his firm is building an AI CFO to deliver real-time financial insights

For founders, CEOs, and any leader focused on profitable, data-driven growth.

Connect With Jon Morris:

· Website: https://fiscaladvocate.com

· LinkedIn: https://www.linkedin.com/in/jonmorrisramsayinnovations

· Email: [email protected]

Chapters:

00:00 Introduction to Jon Morris and His Journey

01:39 The Transition from Rise Interactive to Fiscal Advocate

04:23 What Fiscal Advocate Does

05:58 The Critical Role of Gross Margin

08:19 How Founder Goals Shape Financial Strategy

09:53 Unlocking Cash Without Outside Capital

13:49 Common Budgeting Mistakes in Early-Stage Companies

15:38 When to Implement a Real Financial System

16:46 Turning Financial Data into a Strategic Plan

19:26 The Impact of AI on Financial Planning

22:00 Key Financial Advice for His Younger Self

23:59 The Meaning of Innovation in Finance

26:55 Where to Learn More

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How does a company become a leader in the hydrogen wellness space by defying industry norms? Josh Carr, CEO of Echo Water, reveals how he replaced a best-selling product with a superior one that delivers twice the hydrogen, all while moving the entire supply chain out of China pre-tariffs to save millions.

In this episode, you’ll discover:

· The real story behind retiring a best-selling product and the customer-centric leadership it required

· How a proprietary bottle now generates twice the hydrogen of its predecessor, making it a market leader

· The strategic foresight to move manufacturing out of China before tariffs hit—and the complex execution involved

· Why top "alkaline water" brands contain zero hydrogen and what that says about industry hype

· His philosophy on balancing long-term brand building with the pragmatic need to "pay the bills"

For entrepreneurs, product developers, and anyone skeptical of wellness marketing.

Connect With Josh Carr:

· Website: https://echowater.com

Chapters:

00:00 Introduction to Echo Water and Hydrogen Wellness

01:15 The Science Behind Hydrogen Water

05:03 Debunking Misconceptions About Hydrogen Water

07:41 Sustainability and Environmental Impact

09:47 The Wellness Industry's Hype and Reality

11:51 Transparency in Business Practices

14:42 Bold Leadership Decisions

18:35 Product Innovation and Improvements

19:08 Supply Chain Management and Strategic Moves

22:23 Balancing Science and Consumer Appeal

24:48 Crisis Management and Resilience

28:38 Advice for Founders in a Noisy Market

32:07 The Role of Innovation in Wellness

34:11 Where to Learn More About Echo Water

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Why do small businesses ignore cybersecurity until it's too late? Grant McCracken, a 13-year ethical hacker and founder of DarkHorse Security, reveals how the traditional consulting model is broken and shares his mission to make proactive security accessible and affordable for organizations of all sizes, not just the corporate giants.

In this episode, you’ll discover:

· Why the 40-year-old consultative model for penetration testing is inefficient and expensive—and how DarkHorse delivers it in days, not months

· How AI is shifting the threat landscape and why focusing on security fundamentals is more critical than ever

· The surprising vulnerability found in a security camera that reads QR codes—and what it teaches us about human ingenuity in hacking

· The #1 insecure behavior organizations must change (hint: it’s not a technical flaw)

· The biggest challenge in transitioning from an executive to a founder: why you’re always selling

For entrepreneurs, IT professionals, and anyone responsible for their organization's digital safety.

Connect With Grant McCracken:

· Website: https://darkhorse.sh

· LinkedIn: https://www.linkedin.com/in/grantmccracken

Chapters:

00:00 Introduction to Cybersecurity and Dark Horse Security

00:52 The Journey from Ethical Hacker to Founder

02:29 Understanding Dark Horse Security's Mission

04:41 The Importance of Proactive Security for Small Organizations

06:33 Critique of Traditional Cybersecurity Models

08:49 Evolving Threat Landscape in Cybersecurity

12:35 AI's Role in Cybersecurity:A Double-Edged Sword

16:06 Ingenious Vulnerabilities Discovered by Ethical Hackers

19:21 Defining Proactive Security Beyond Penetration Testing

22:47 Challenges of Transitioning to a Founder Role

24:11 Common Insecure Behaviors to Change

25:48 Lessons Learned from Security Incidents

29:01 Innovation in Cybersecurity

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What does it take to build an AI assistant that can actually act on your behalf across thousands of apps? Matthew White, CEO of PlatypusOS, shares his 15-year journey from building a SaaS marketplace to creating a unified AI platform. He reveals how his team is tackling the biggest gap in AI—connectivity—by building a proprietary browser that turns complex prompts into actionable results.

In this episode, you’ll discover:

· Why building a proprietary browser was the key to creating a truly integrated AI assistant

· The critical first 90-day focus for any new founder: getting an MVP to market and building a network

· How the "agent ecosystem" is creating a new wave of entrepreneurial opportunities

· The common mistake technical founders make that can leave them behind

· His vision for an "assistive era" of AI that gives users back their time

For developers, entrepreneurs, and anyone curious about the next wave of practical AI.

Connect With Matthew White:

· Website: https://www.platypusos.com

Chapters:

00:00 Introduction to Platypus OS and Matthew White's Journey

07:15 The Vision of AI Assistants:A Jarvis for Everyone

12:56 Lessons from KeyBot:Building Accessible Software

19:49 Technical Challenges in AI Integration

25:11 The Future of AI and Everyday Interactions

30:08 Innovation in AI and Software Development

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How does a Space Shuttle Chief Engineer end up creating a pocket-sized wellness device inspired by his sick dog? Mark Fox, a true polymath and founder of Resona Health, reveals how he applied aerospace problem-solving to invent the Vibe—the world's only pocket-sized PEMF (Pulsed Electromagnetic Field) device, using principles of resonance to support pain relief, anxiety, and sleep without drugs.

In this episode, you’ll discover:

· The simple "MP3 player" architecture that powers the Vibe—and the ingenious, zero-cost quality control method using a magnet and a Led Zeppelin song

· Why the biggest challenge wasn't the engineering, but the brutal economics of marketing a physical product

· How the Russian TRIZ method (40 inventive principles) guided the design toward ultimate simplicity

· The critical entrepreneurial lesson he learned the hard way: why a 10x markup is non-negotiable

· His counterintuitive view on innovation: why not being an expert in a field can be your greatest advantage

For engineers, inventors, and entrepreneurs fascinated by cross-disciplinary problem-solving.

Connect With Mark Fox:

· Website: https://resona.health

Chapters:

00:00 Introduction to Mark Fox and His Journey

02:16 The Birth of the Vibe Device

04:51 Engineering Insights from Aerospace to Health Tech

09:43 Challenges in Miniaturizing PEMF Technology

11:35 Safety and EMF Emissions Explained

12:21 Technical Architecture of the Vibe Device

13:35 Resonance as a Mechanism of Action

15:16 Health Solutions Offered by the Vibe

17:39 Lessons for Engineers Transitioning to Health Tech

19:23 Advice for Aspiring Entrepreneurs

20:50 Firmware and Software Contributions

22:28 Reflections on Early Development Decisions

25:05 The Meaning of Innovation

28:00 Conclusion and Where to Learn More

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Why do food and beverage companies cling to paper forms and complex spreadsheets long after they've become a bottleneck? Jim Harris, a Food & Beverage Software Specialist with over 30 years of experience, reveals how modern ERP systems and AI are eliminating manual steps, reducing errors, and finally ending the era of massive, disruptive software upgrades.

In this episode, you’ll discover:

· The simple walk-around test to identify if your company’s technology is secretly limiting growth

· How AI agents like Microsoft Copilot are replacing hundreds of custom reports with simple, conversational questions

· The most common fear employees have during a tech overhaul (it’s not about the technology itself)

· Why cloud-based systems have made custom coding a thing of the past for most businesses

· The critical first step to a successful software implementation that has nothing to do with code

For business leaders, operations managers, and tech professionals ready to streamline complex processes.

Connect With Jim Harris:

· LinkedIn: https://www.linkedin.com/in/jharris775

· Website: https://westerncomputer.com

Chapters:

00:00 Introduction to Food and Beverage Technology

03:06 Understanding ERP Implementation

06:08 Addressing Fears of Technological Change

08:50 Identifying Technology Limitations

11:02 Aligning Technical Solutions with Customer Needs

13:57 Ensuring Successful Software Implementation

14:48 Unexpected Uses of AI in Food and Beverage

16:43 Advice for Younger Self on Technology Implementation

18:13 Defining Innovation in Technology

19:16 Conclusion and Resources

Support the Show:

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