How does a company become a leader in the hydrogen wellness space by defying industry norms? Josh Carr, CEO of Echo Water, reveals how he replaced a best-selling product with a superior one that delivers twice the hydrogen, all while moving the entire supply chain out of China pre-tariffs to save millions.

In this episode, you’ll discover:

· The real story behind retiring a best-selling product and the customer-centric leadership it required

· How a proprietary bottle now generates twice the hydrogen of its predecessor, making it a market leader

· The strategic foresight to move manufacturing out of China before tariffs hit—and the complex execution involved

· Why top "alkaline water" brands contain zero hydrogen and what that says about industry hype

· His philosophy on balancing long-term brand building with the pragmatic need to "pay the bills"

For entrepreneurs, product developers, and anyone skeptical of wellness marketing.

Connect With Josh Carr:

· Website: https://echowater.com

Chapters:

00:00 Introduction to Echo Water and Hydrogen Wellness

01:15 The Science Behind Hydrogen Water

05:03 Debunking Misconceptions About Hydrogen Water

07:41 Sustainability and Environmental Impact

09:47 The Wellness Industry's Hype and Reality

11:51 Transparency in Business Practices

14:42 Bold Leadership Decisions

18:35 Product Innovation and Improvements

19:08 Supply Chain Management and Strategic Moves

22:23 Balancing Science and Consumer Appeal

24:48 Crisis Management and Resilience

28:38 Advice for Founders in a Noisy Market

32:07 The Role of Innovation in Wellness

34:11 Where to Learn More About Echo Water

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Why do small businesses ignore cybersecurity until it's too late? Grant McCracken, a 13-year ethical hacker and founder of DarkHorse Security, reveals how the traditional consulting model is broken and shares his mission to make proactive security accessible and affordable for organizations of all sizes, not just the corporate giants.

In this episode, you’ll discover:

· Why the 40-year-old consultative model for penetration testing is inefficient and expensive—and how DarkHorse delivers it in days, not months

· How AI is shifting the threat landscape and why focusing on security fundamentals is more critical than ever

· The surprising vulnerability found in a security camera that reads QR codes—and what it teaches us about human ingenuity in hacking

· The #1 insecure behavior organizations must change (hint: it’s not a technical flaw)

· The biggest challenge in transitioning from an executive to a founder: why you’re always selling

For entrepreneurs, IT professionals, and anyone responsible for their organization's digital safety.

Connect With Grant McCracken:

· Website: https://darkhorse.sh

· LinkedIn: https://www.linkedin.com/in/grantmccracken

Chapters:

00:00 Introduction to Cybersecurity and Dark Horse Security

00:52 The Journey from Ethical Hacker to Founder

02:29 Understanding Dark Horse Security's Mission

04:41 The Importance of Proactive Security for Small Organizations

06:33 Critique of Traditional Cybersecurity Models

08:49 Evolving Threat Landscape in Cybersecurity

12:35 AI's Role in Cybersecurity:A Double-Edged Sword

16:06 Ingenious Vulnerabilities Discovered by Ethical Hackers

19:21 Defining Proactive Security Beyond Penetration Testing

22:47 Challenges of Transitioning to a Founder Role

24:11 Common Insecure Behaviors to Change

25:48 Lessons Learned from Security Incidents

29:01 Innovation in Cybersecurity

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What does it take to build an AI assistant that can actually act on your behalf across thousands of apps? Matthew White, CEO of PlatypusOS, shares his 15-year journey from building a SaaS marketplace to creating a unified AI platform. He reveals how his team is tackling the biggest gap in AI—connectivity—by building a proprietary browser that turns complex prompts into actionable results.

In this episode, you’ll discover:

· Why building a proprietary browser was the key to creating a truly integrated AI assistant

· The critical first 90-day focus for any new founder: getting an MVP to market and building a network

· How the "agent ecosystem" is creating a new wave of entrepreneurial opportunities

· The common mistake technical founders make that can leave them behind

· His vision for an "assistive era" of AI that gives users back their time

For developers, entrepreneurs, and anyone curious about the next wave of practical AI.

Connect With Matthew White:

· Website: https://www.platypusos.com

Chapters:

00:00 Introduction to Platypus OS and Matthew White's Journey

07:15 The Vision of AI Assistants:A Jarvis for Everyone

12:56 Lessons from KeyBot:Building Accessible Software

19:49 Technical Challenges in AI Integration

25:11 The Future of AI and Everyday Interactions

30:08 Innovation in AI and Software Development

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How does a Space Shuttle Chief Engineer end up creating a pocket-sized wellness device inspired by his sick dog? Mark Fox, a true polymath and founder of Resona Health, reveals how he applied aerospace problem-solving to invent the Vibe—the world's only pocket-sized PEMF (Pulsed Electromagnetic Field) device, using principles of resonance to support pain relief, anxiety, and sleep without drugs.

In this episode, you’ll discover:

· The simple "MP3 player" architecture that powers the Vibe—and the ingenious, zero-cost quality control method using a magnet and a Led Zeppelin song

· Why the biggest challenge wasn't the engineering, but the brutal economics of marketing a physical product

· How the Russian TRIZ method (40 inventive principles) guided the design toward ultimate simplicity

· The critical entrepreneurial lesson he learned the hard way: why a 10x markup is non-negotiable

· His counterintuitive view on innovation: why not being an expert in a field can be your greatest advantage

For engineers, inventors, and entrepreneurs fascinated by cross-disciplinary problem-solving.

Connect With Mark Fox:

· Website: https://resona.health

Chapters:

00:00 Introduction to Mark Fox and His Journey

02:16 The Birth of the Vibe Device

04:51 Engineering Insights from Aerospace to Health Tech

09:43 Challenges in Miniaturizing PEMF Technology

11:35 Safety and EMF Emissions Explained

12:21 Technical Architecture of the Vibe Device

13:35 Resonance as a Mechanism of Action

15:16 Health Solutions Offered by the Vibe

17:39 Lessons for Engineers Transitioning to Health Tech

19:23 Advice for Aspiring Entrepreneurs

20:50 Firmware and Software Contributions

22:28 Reflections on Early Development Decisions

25:05 The Meaning of Innovation

28:00 Conclusion and Where to Learn More

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Why do food and beverage companies cling to paper forms and complex spreadsheets long after they've become a bottleneck? Jim Harris, a Food & Beverage Software Specialist with over 30 years of experience, reveals how modern ERP systems and AI are eliminating manual steps, reducing errors, and finally ending the era of massive, disruptive software upgrades.

In this episode, you’ll discover:

· The simple walk-around test to identify if your company’s technology is secretly limiting growth

· How AI agents like Microsoft Copilot are replacing hundreds of custom reports with simple, conversational questions

· The most common fear employees have during a tech overhaul (it’s not about the technology itself)

· Why cloud-based systems have made custom coding a thing of the past for most businesses

· The critical first step to a successful software implementation that has nothing to do with code

For business leaders, operations managers, and tech professionals ready to streamline complex processes.

Connect With Jim Harris:

· LinkedIn: https://www.linkedin.com/in/jharris775

· Website: https://westerncomputer.com

Chapters:

00:00 Introduction to Food and Beverage Technology

03:06 Understanding ERP Implementation

06:08 Addressing Fears of Technological Change

08:50 Identifying Technology Limitations

11:02 Aligning Technical Solutions with Customer Needs

13:57 Ensuring Successful Software Implementation

14:48 Unexpected Uses of AI in Food and Beverage

16:43 Advice for Younger Self on Technology Implementation

18:13 Defining Innovation in Technology

19:16 Conclusion and Resources

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How does a mother with no scientific background become a primary inventor on a groundbreaking patent? Penny Kane, an Indigenous founder and CEO, turned a quest to heal her children's allergies into a decade-long scientific journey. She discovered and patented "Bloom," a novel anti-inflammatory technology from bee-derived ingredients, despite having no formal science background.

In this episode, you’ll discover:

· The intuition that led her to uncover a powerful secret in bee byproducts

· How she overcame the constant challenge of being asked "What's your background?"

· The critical collaboration that provided the first scientific validation

· The arduous path to securing a unique patent for an unknown substance

· Why courage is the one trait all successful entrepreneurs must have

For aspiring inventors, mothers, and anyone who believes innovation can start with a gut feeling.

Connect With Penny Kane:

· Website: https://bloombee.ca

· LinkedIn: https://www.linkedin.com/in/pennykane

Chapters:

00:00 Introduction to Bloom Technologies and Penny Kane's Journey

13:26 Challenges Faced as a Female Inventor

17:02 The Power of Bee-Based Ingredients

18:20 Empowering Women in Innovation

20:23 Lessons from Bees and Motherhood

20:55 Advice for Aspiring Innovators

22:14 Learning Entrepreneurship Through Experience

23:47 Defining Innovation in the Context of Bloom

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What if a hacker has been inside your network for 120 days and you don't even know it? Brett Gallant, a cybersecurity expert with 25 years of experience, reveals the shocking ease with which attackers extract passwords from web browsers and why a "multi-layered" defense is the only way to protect your business from devastating financial losses.

In this episode, you’ll discover:

· The 30-Second Password Heist: How free, publicly available tools can extract every password saved in your browser in half a minute.

· The $250,000 Wire Transfer Lesson: A real story of a business that ignored warnings, got hacked twice, and learned the hard way why cyber insurance often doesn't pay out.

· The "Backup is a Dream" Principle: Why an untested backup is worthless and the simple monthly test every company must perform.

· The AI Deepfake Code Word: Why you need a secret verbal password with your finance team to counter AI-powered voice and video impersonation attacks.

· From 120-Pound Weight Loss to Cyber Leader: How putting "fear in the passenger seat" transformed his business, health, and leadership approach.

· The Non-Negotiable Trio: The three simple, actionable steps every founder must take this week to drastically reduce their risk.

For every business leader who thinks "it won't happen to me."

Connect With Brett Gallant:

Instagram: https://www.instagram.com/brett_gallant

Website: https://www.brettgallant.com

Free Resource: DM Brett "15 ways" on Instagram or LinkedIn for his actionable cybersecurity checklist.

Chapters:

00:00 Introduction to Cybersecurity and Adaptive Office Solutions

07:48 Understanding Multi-Layered Cybersecurity Approaches

12:15 Common Misconceptions About Cybersecurity for Small Businesses

15:33 Identifying Critical Cybersecurity Gaps in Technical Businesses

20:58 Adapting Cybersecurity Strategies Over 25 Years

24:45 Challenges in Scaling Cybersecurity for Construction and Manufacturing

26:13 Actionable Steps for Non-Technical Founders

29:17 Customer-Centric Cybersecurity Solutions

31:24 Overcoming Self-Doubt as an Entrepreneur

33:59 Balancing Business,Health, and Family

37:04 Exciting Trends in Cybersecurity Technology

39:18 The Importance of Innovation in Cybersecurity

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How do you embed sustainability into your core business strategy to drive ROI, not just compliance? Lee Stewart, a former Head of Sustainability for billion-dollar companies like Fujitsu and Fonterra, reveals how to transform ESG from a cost center into your most powerful competitive advantage, based on 20 years of global experience.

In this episode, you’ll discover:

· The 38-Day Payback: A real-world case study of a warehouse lighting upgrade that saved a company over $50,000 a year.

· Scope 3 Emissions Decoded: Why your largest customers will soon demand your carbon data—and how to prepare now to win those contracts.

· The Virtual CSO Model: Why hiring a full-time sustainability officer is often a mistake and the more effective, lower-risk alternative.

· The "Would You Be Missed?" Test: The powerful question from his book that forces a radical rethink of your company's purpose.

· Greenwashing Traps: How to market your sustainability wins without triggering multi-million dollar fines from regulators.

· Global Inequity in Action: Shocking lessons from advising the Kingdom of Tonga on climate adaptation and the circular economy.

For leaders and engineers who see sustainability not as a compliance hurdle, but as the ultimate innovation and growth opportunity.

Connect With Lee Stewart:

Website: https://www.leestewart.com.au

LinkedIn: https://www.linkedin.com/in/leestewart

Chapters:

00:00 Introduction to Sustainability in Business

01:39 Understanding Sustainability Strategy

03:24 Common Misconceptions About Sustainability

04:32 Monetizing Sustainability for ROI

07:15 Insights from Writing a Sustainability Book

08:41 Common Pitfalls in ESG Strategies

10:15 Exploring Scope 3 Emissions

13:51 Impact of Climate Reality Training

15:53 Actionable Takeaways for Executives

17:28 Technology as a Lever for Sustainability

18:53 The Role of a Virtual Chief Sustainability Officer

21:03 First Steps for Small Businesses

22:31 Navigating Greenwashing Risks

24:56 Global Inequity in Climate Change

27:54 Innovation in Sustainability

29:10 Conclusion and Resources

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Why do technically brilliant ERP and digital transformation projects still fail 70-90% of the time? Tory Bjorklund, a digital transformation veteran with 36 years of experience, reveals the single root cause he's identified after rescuing countless multi-million dollar projects—and the three-stage process his firm uses to guarantee success.

In this episode, you’ll discover:

· The #1 Root Cause of Failure: Why treating a transformation as a technology project instead of a business improvement project sets you up for disaster from day one.

· The "50% Complete" Trap: The terrifying pattern he uncovered in a $3M project that was perpetually "halfway done" and how to spot it early.

· The Prepare-Execute-Sustain Model: His proven framework that shifts leadership focus to the critical stages most companies ignore.

· Why IT Should Not Lead: The crucial difference between IT's role as a "trusted advisor" and the business unit's role as the true "owner" of the transformation.

· AI's Practical Near-Term Payoff: Where predictive maintenance and digital twins deliver real ROI in manufacturing today, beyond the hype.

· The One Question That Predicts Failure: The simple test you can run with your team this week to see if your project is already heading for the ditch.

For engineers, tech leaders, and executives who are tired of seeing great technology undermined by poor preparation.

Connect With Tory Bjorklund:

Consulting Firm: https://victoriafide.com

LinkedIn: https://www.linkedin.com/in/torybjorklund

Chapters:

00:00 Introduction to Digital Transformation and Tory Bjorklund

01:46 The Evolution of Consulting and Technology Implementation

05:55 Challenges in Engineering and Manufacturing Transformations

11:07 The Role of IT in Business Transformation

13:57 Founding Victoriified Consulting:A New Paradigm

18:46 Indicators of Project Trouble in Digital Transformations

24:06 Core Process for Transformational Change

29:03 AI Applications in Manufacturing and Supply Chain

34:12 Changes in Digital Transformation Challenges Over Time

38:48 Defining Innovation in Business Transformation

40:55 Connecting with Tory Bjorklund and Victoriified Consulting

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Why do brilliant engineering and tech companies get stuck competing on price and specs? Barry LaBov, a two-time Ernst & Young Entrepreneur of the Year, reveals why the secret to winning market share isn't a better product—it's first winning the hearts and minds of your own team by discovering and celebrating what makes you truly different.

In this episode, you’ll discover:

· The Two Fatal Mistakes: Why "commoditizing" your product and waiting for "perfection" are the fastest ways to kill innovation and employee morale.

· The Third-Party Hack: How to use an outsider's perspective (a customer, supplier, or partner) to instantly identify the unique value you're too close to see.

· The "Extra Step" Test: A simple question to ask your team that uncovers hidden differentiators you're already doing but not talking about.

· Why Your Customer Experience IS Your Brand: How a terrible buying process can make a world-class product feel cheap and forgettable.

· From Rock Musician to Entrepreneur of the Year: How his unconventional journey shaped his philosophy on creativity and leadership.

· The Internal First Rule: Why you must share your brand story with employees before customers to build an unbreakable competitive advantage.

For technical founders and engineers ready to transform their innovation into a story that resonates.

Connect With Barry LaBov:

Website: https://www.barrylabov.com

LinkedIn: https://www.linkedin.com/in/barry-labov-6965241

Chapters:

00:00 Introduction to Brand Differentiation

02:18 Understanding Brand Differentiation

03:52 Common Mistakes in Brand Communication

04:50 Discovering True Differentiation

06:20 Innovating on Technical and Brand Levels

07:24 The Importance of Internal Brand Storytelling

08:59 Balancing Internal and External Feedback

09:58 Crafting an Authentic Brand Story

11:39 Insights from'The Power of Differentiation'

13:09 Strategies for Engineering-Driven Businesses

14:15 Creating Emotional Connections with Clients

15:33 The Role of Customer Experience

17:19 Internal Branding as a Competitive Advantage

18:29 Defining Innovation in Branding

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