The IM Inside Track

The IM Inside Track

By Dennis BeckerBusiness
Download on the App Store

The IM Inside Track episodes

  • Simplify Your LIfe (Podcast # 141)
    Life is so complicated these days. You’re pulled in all sorts of different directions. You have a lot to do at home and you have a lot to do in business. It’s great that we have all this technology and all these ways to connect with people with our work – but is it all […]
    6 min
  • Outsourcing Your Product Creation (Podcast #140)
    If you want to have a lot of products on the market, then you might need a little help getting there! It’s wonderful to create your own products. Product creation can absolutely be your path to success and financial freedom. People love to buy things that will help them. In this case, that means info […]
    7 min
  • Multiple Offers in an Email? (Podcast #139)
    If you send more offers in your emails, you’ll get more sales, right? Well, that’s not necessarily the case. It’s something I see all the time, though. People will send emails out to their list on a regular basis. They’ll stuff offer after offer within those emails. It often doesn’t work. I’m not going to […]
    6 min
  • Pricing Your Coaching Services (Podcast #138)
    If you’re new to offering your services as a coach, it can be really challenging and intimidating to set your prices. You know on some level that you have a lot to offer. You know that your clients can see some great results if they’re willing to work hard and implement what you recommend. It […]
    7 min
  • Building Your Brand (Podcast #137)
    What is your brand? What does it stand for? What is its name? When people think of your brand, what do you want them to think of? These are all questions that are important to ask yourself. If you don’t know what your brand is and what it stands for, then how do you expect […]
    7 min
  • Hire Others to Ghostwrite for You (Podcast #136)
    There’s something you need to know if you want to succeed in business and earn a great income online – content is currency. If you have content on the web, then you have a business. What if you don’t want to write for yourself or you feel like you can’t write well? This is something […]
    8 min
  • Creating Rebrandable Reports (Podcast #135)
    Have you ever wished you could just get other people to do your marketing for you and get a ton of traffic as a result? Well, that’s actually possible. You just have to give people a great reason to pass your content along. Rebrandable reports give them that reason. You can write reports (or edit […]
    7 min
  • The Red Herring Technique (Podcast #134)
    Hello, Jason Fladlien here, and today I’m going to share with you the red herring technique. This is a way to help increase your conversions for your main offer by making the price seem insignificant by a relative comparison. This is a really cool technique. It’s an advanced persuasion strategy, but if you can figure […]
    24 min
  • Fixed Term Memberships (Podcast #133)
    Membership sites offer a great way to build your passive and recurring income. They’re helpful and valuable to your customers and you get the security that comes from having people pay you month after month.
    One thing many people concern themselves with when it comes to membership sites is retention. How are you going to stop people from cancelling? How can you ensure that you get the most money for the time you put into your site?
    And, no matter how much you love and enjoy your membership site and appreciate the income it brings you month after month, it’s easy to get burned out. That might seem impossible right now if you’ve never run a membership site before, but it happens to the best of us.
    There are some people who also balk at the thought of paying a membership fee month after month. They’d really rather not pay one, even if they’ve found the membership to be very valuable. Honestly, I have no problem paying a monthly fee myself if I’m getting a lot of value from something, but I understand that people have a budget and they really have to pick and choose what they pay for.
    That can leave a sort of dilemma for you. You love the idea of earning a recurring income with membership sites, but you don’t want to have people drop off the map and quit your membership right away or refuse to join because it exists in their mind as a never-ending payment
    Starting a Fixed-Term Membership Site Might Be Your Solution
    What’s the solution? One solution might be to start a fixed-term membership site. These are fairly unique and are really underutilized, in my opinion.
    You’ll choose a very specific topic within your niche to focus your membership site on. You’ll then decide how long you want your fixed-term membership site to run. It might run for 3 months, 6 months, a year, or whatever works for you. I recommend a number that seems within reach for people so they’ll be more likely to stick around.
    Once people have paid throughout the fixed-term and received their content, they’re done with the membership.
    Think of it this way—if you have a membership site that isn’t fixed-term and someone pays for 9 months but then decides they might want to cut down on their memberships, they’ll be pretty likely to cancel your membership. They’re likely to cancel even if you’re doing a good job and over delivering for your members. That’s just the nature of membership sites.
    But, if you’re running a fixed-term membership that’s due to be paid off and/or completed after 12 months, they’ll be a lot more likely to stick around. After all, they’ll just have a few months left before they’re a lifetime member or before they complete the course, right? That’s really enticing for people.
    The basic idea is that you’ll probably end up with some of your members paying you for longer than they would have otherwise. That can put more money in your pocket.
    Sure, you would have had some members who would have continued to pay you beyond that first year even if you were running a typical membership site, but statistically many or most of them would have stopped by that point.
    This is a way to keep things going. I’d also like to point out that there can be a lot less effort put forth for a fixed-term membership site. You create the content once. Once people are done going through the membership, they’re done. You can continue to add things from there… or not. It depends on how you choose to set things up.
    You could have some members on month 6 and others just starting out. But you’ll have front loaded the work of creating the membership. So, those members who join a month from now or a year from now are taken care of—that content’s already there for them to enjoy because you already created it.
    In that way, creating a fixed-term membership site can allow you to be more hands-off and passive with your earnings. As long as you continue to drive traffic and get new members consistently, you can earn from work you did months ago.
    6 min
  • Clear the Clutter (In Your Head and Elsewhere) (Podcast #132)
    It’s next to impossible to do the things you need and want to do in your business if your mind and environment are cluttered. Humans can only handle so much at once. It’s distracting to have a cluttered environment. And it’s truly a poor environment for productivity if your mind is cluttered.
    It’s time to make some big changes.
    This might not be something you ever thought about before. After all, your focus is on your business. But time and time again, you don’t feel anywhere near as productive as you want to be. What’s the problem?
    It’s not for lack of trying. You read guides on how to be more productive. You often vow to yourself that you’ll finally stop procrastinating and start to get more done. And maybe it helps for a little while—maybe you start to see changes.
    Inevitably, things always wind up right back where they were again. It’s frustrating. How can you be working so hard to improve yourself, only to find no true improvement at all?
    There are dozens of things you can do to become truly more productive. It’s a matter of figuring out where your biggest struggles are and working to eliminate those struggles. I’m a huge fan of studying productivity and time management. I’ve studied some of the most productive people in the world.
    There’s something they have in common—they lead uncluttered, unconfused lives. They don’t try to work in cluttered environments. They don’t try to work with cluttered minds. They try very hard to eliminate distractions that take them off task and ruin their mindset.
    That’s what you’re going to do, starting today. The things that go on in your environment affect your mindset and productivity. The clutter gets in the way and confuses you away from the tasks you know you’re supposed to be doing.
    These are things you want to do because you know they’ll improve your business… but you just can’t seem to make it happen because there’s too much going on internally and externally.
    Let’s change that, starting today. Ready? I know you are… this is the answer you’ve been waiting for to dramatically boost your productivity.
    How to Clear the Clutter in Your Environment
    Take a look around you right now. Is your work environment clean or cluttered? Maybe it’s certainly “clean” in that it’s not dirty… but are there stacks of books, papers, and office supplies lying around your desk?
    Do you feel good, positive, and joyful when you’re in your work environment?
    Does it give you a feeling of peace and calm or of chaos?
    There’s honestly no correct answer because “uncluttered” is subjective. Some people can’t have any clutter at all. They need total simplicity in a work environment. Maybe just their computer or just their paper and pen or whatever the main tools of work are. Everything else has to be out of sight or they’re unhappy and unproductive.
    Other people find a certain comfort in having “things” around them. Their favorite pens, notepads, multiple computer screens, etc. That’s okay if that’s what works for you. But, I think you’ll agree that it’s not necessary to have dozens of unfiled papers, pen caps, pens that don’t work, trash from lunch, etc., all over your desk, right?
    Then there are the other things in your environment that might be distracting you. If you work from home with your family around you, then the noises of the household can be really distracting. It’s easy for family to fall into a pattern of thinking it’s okay to interrupt you even when you’re working hard—it’s important to be firm with them about what your work hours are. Or, try to find work time where you won’t be interrupted, such as early in the morning or late at night. I know that’s not always ideal, but do what you can or what works for you if you’re finding yourself distracted at home.
    There are also things like the laundry and household chores that might capture your attention and take you off task when it comes to doing your work. There’s always more to do.
    7 min

About The IM Inside Track

From the publisher's feed

… Information, Inspiration and Ideas for Today’s Online Entrepreneur…