Welcome to the first episode of The Impact Files - conversations with leaders balancing purpose and profit. 

In this short episode you’ll hear how the podcast came about and the types of guests we chat with: business leaders working to meet near-term financial needs while creating lasting wellbeing for people and planet.

You’ll also meet Season One co-host Ally Dunnett. Ally’s a sustainability consultant with experience in deforestation legislation, responsible sourcing, and an interest in optimising the life of wood products through reuse, repair and recycle. 

Can businesses balance their short-term financial needs with positive long-term impact on people and planet?

And what's the role of marketing, media and communications in all of this? I'm on a mission to find out by talking to business leaders who are balancing purpose and profit.

I'm Ned Wells and this is the Impact Files podcast. 

Join me as I chat with leaders from across business, exploring their personal stories and the leadership challenges of balancing purpose and profit.

Here's a flavour of what's coming up in season one.