The Impact Podcast: Social Media Marketing for Small Business Owners

Trial reels are (dare I say) one of the most phenomenal tools Instagram has ever released for small business owners using social media?! Because they ARE! They're so, so helpful for testing out content and experimenting with new ideas! In today's podcast episode, I share what trial reels are, the benefits of using them, and 2 powerful trial reels strategies to use!

Episode Links:

📈 Trial Reels Link

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First episode of the year!! Oh, I'm so excited to be podcasting with you today, and I can't wait for another gorgeous year of weekly chats on all things social media marketing and small business building. This year is going to be a great one with lots of great conversations and guests, and I can't wait!!

So, to begin today's podcast episode, I wanted to start by talking about goals. Of course!! Goals are one of the number one things on all of our minds right now... and for good reason, with it being the first week of January!! I'm chatting today about how to simplify your social media goals so they can actually happen, through two different types of goals: stretch goals and maintenance goals.

Let's dive in.

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Girls, are we still in festive mode, or are we moving on to the new year already??

Whatever camp you're in, I'm chatting about my thoughts heading into 2026.

Namely: the energy I'm bringing to the next few winter months, how I'm approaching goals this year, and my winter aesthetic.

Episode Links:

JANUARY PINTEREST BOARD

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MERRY CHRISTMAS!!! I'm (obviously) over the moon to be chatting with you ladies today because with 3 days left until the big day, we've got lots of things on our minds. I know I sure do!!

And one of the biggest things on my mind is, how can I get the absolute most out of the end of this year? How can I be the most present? How can I feel the most peace? And how can I enjooooooyyyyy every single second while also staying "on track" with where I should be in my business as the new year approaches, too?

Chatting about all of that in today's episode. Sending you all the Christmas cheer and wishing you the happiest holiday as we enter into such a gorgeous week!

xx,

brynn

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Revisiting an incredible conversation with the lovely Susie Tucker where she shares some great insights on the difference between "muscling ourselves to the money" and living a peaceful life in business fueled by self-love, helpful mindsets to keep you in the game, and ends with a really helpful perspective on rest as an entrepreneur. I hope this episode supports you today as much as relistening supported me!!

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Entrepreneurship isn’t just something you decide to do once and then stick with forever. It’s something you have to choose again and again, in times when it's working incredibly, and in times when it isn't.

In this episode, I’m making the case for staying in the game!! And talking about the kind of income that has the potential to change your life, the flexibility that lets your business support your personal situation (motherhood or otherwise), and the deep satisfaction that comes from creating something that’s truly yours using your skills, talents, and passions.

If you’re excited about what you’re building, and you know you’re meant for more, this episode will remind you why you started, and why it’s worth continuing!!

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Episode 96!! I'm over the moon about how close I am to reaching my "100 episodes in 2025" goal and also feeling so incredibly reflective on all things Christmas Magic. I almost titled the episode that... because it's felt like a (beautifully) loaded set of 2 words for me these last few weeks as I've really tried to make the most of this holiday season... like I'm sure YOU are too! No matter what stage of life you're at or season you're in, we all want a little Christmas magic.

And, what about when we have something we want... but logically it's impossible to get it? Then what? That's what I'm reflecting on + speaking on today, too.

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I had such a lovely conversation with Brand + Web Designer, Hailey Fackrell! Her business, Greater Heights Marketing, specializes in helping business owners build an elevated and professional online presence through intentional branding and strategic website design.

In this episode, Hailey breaks down her top tips for a great website, covering everything from your header and menu to brand images, analytics, content, and more!

Connect with Hailey for Brand + Web Design!

⁠Hailey’s Website⁠

⁠Hailey’s Instagram⁠

⁠Hailey’s Facebook⁠

⁠Hailey’s Threads⁠

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💻 Creative Market (buy your own fonts!)⁠

📚Book Rec: Building A Story Brand by Donald A. Miller

📚Book Rec: Marketing Made Simple, by Donald A. Miller

Let's get incredibly organized, shall we?! You all KNOW I love a good process and system in my business but I might be 10x more obsessed with them in my life. They just make everything worlds easier! Today I'm talking about my latest organizational obsession which has been my dinner menu. Planning what we're having, when we're having it, what ingredients are needed, when we're doing grocery re-stock days, and a few other tips and thoughts about this whole thing in todays episode. Hope you enjoy & this inspires you to do your own dinner menu meal plan!

Also, see another "Life Like a Business" episode - the decluttering edition - in Episode 30!

xx,

brynn

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From PDF downloads to e-books to mini-courses to group programs to masterminds... it can be so dang fun to dream up and create new product options. The real test, however, is how those things sell and then sustain themselves month after month, year after year in your business. Today, we're discussing how to narrow down your next online business offer to sell, so you can achieve success promoting and sharing it on social media.

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⭐️ ⁠⁠⁠⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠⁠⁠⁠

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